EE does the double with its first Christmas campaign
Created by a Publicis Groupe UK cross-agency team of Saatchi & Saatchi, Digitas, Boomerang, and LeSHOP, the work follows a family's attempt to fit two visits in one day.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company magna studios/London
- Director Phoebe Arnstein
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company magna studios/London
- Director Phoebe Arnstein
- Digital Agency Digitas/London
- Managing Director/Executive Producer James Sorton
- Executive Producer Joel Spencer
- Editing MARSHEEN
- Post Producer Harriet Cawley
- Editor Dave Davis
- Post Production/Color/VFX Time Based Arts
- VFX Producer Mia Saunders
- VFX Supervisor Leo Weston
- Colorist Ruth Wardell
- Sound Factory Studios/London
- Sound Producer Deborah Whitfield
- Sound Designer/Audio Mixer James Utting
- Sound Designer/Audio Mixer Anthony Moore
- Music/Music Supervision Wake The Town
- Music Supervisor Maiken Silverup
- Production Services The Production Factory
- Production Services Producer Eileen Gartside
- CEO Claire Hollands
- Managing Partner Jonathan Tapper
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Creative Director Nick Bygraves
- Senior Creative Sam Simmonds
- Senior Creative George Coyle
- Creative William Griffin
- Creative William Blackburn
- Head of Production (HP) Rachel Solomon
- Executive Producer Rose Reynolds
- Associate Executive Producer Rosie Nolan
- Producer Izzy Woods
- Digital Chief Creative Officer Carren O’Keefe
- Digital Creative Director Ben Clapp
- Digital Creative Director Amandine Fabian
- Digital Art Director Reilly Lovett
- Digital Copywriter Eboni Lamine
- Head of Production Alistair Payne James
- Production Designer Kave Quinn
- Art Director Max Meronti
- DP Rina Yang
- 2nd Unit DP Spike Morris
- Assistant Editor Otis Tree
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company magna studios/London
- Director Phoebe Arnstein
- Digital Agency Digitas/London
- Managing Director/Executive Producer James Sorton
- Executive Producer Joel Spencer
- Editing MARSHEEN
- Post Producer Harriet Cawley
- Editor Dave Davis
- Post Production/Color/VFX Time Based Arts
- VFX Producer Mia Saunders
- VFX Supervisor Leo Weston
- Colorist Ruth Wardell
- Sound Factory Studios/London
- Sound Producer Deborah Whitfield
- Sound Designer/Audio Mixer James Utting
- Sound Designer/Audio Mixer Anthony Moore
- Music/Music Supervision Wake The Town
- Music Supervisor Maiken Silverup
- Production Services The Production Factory
- Production Services Producer Eileen Gartside
- CEO Claire Hollands
- Managing Partner Jonathan Tapper
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Creative Director Nick Bygraves
- Senior Creative Sam Simmonds
- Senior Creative George Coyle
- Creative William Griffin
- Creative William Blackburn
- Head of Production (HP) Rachel Solomon
- Executive Producer Rose Reynolds
- Associate Executive Producer Rosie Nolan
- Producer Izzy Woods
- Digital Chief Creative Officer Carren O’Keefe
- Digital Creative Director Ben Clapp
- Digital Creative Director Amandine Fabian
- Digital Art Director Reilly Lovett
- Digital Copywriter Eboni Lamine
- Head of Production Alistair Payne James
- Production Designer Kave Quinn
- Art Director Max Meronti
- DP Rina Yang
- 2nd Unit DP Spike Morris
- Assistant Editor Otis Tree
Taking EE's super cool, retro-soundtracked campaign from Publicis Groupe and giving it a Christmas twist (the brand's first, nonetheless) isn't the easiest of propositions, but with Ride on Time by Black Box providing the tunes, Hosting & Guesting manages it.
Following a mum and two kids as they attempt the dreaded festive double - two houses in one day - the film not only showcases the merry mania of a seasonal get-together, but also manages to connect it to the EE-powered devices that propagate it.
With Magna Studios' Phoebe Arnstein balancing both the cheery energy of the party and the sweet throughline of a cousin's thoughtful gift, this relatable and charming slice of Xmas life hits its mark.
“At Christmas, connection matters more than ever, and EE is the network families can rely on," comments Ben Mooge, Chief Creative Officer, Publicis Groupe UK. "Reflecting the reality of families juggling multiple Christmases in one day, we wanted the brand recognition we’ve built through our work this year to come through clearly in our first Christmas spot – making sure it feels unmistakably EE.
"It’s a fully integrated campaign built around the idea of hosting and guesting, and a major moment in our journey with the brand.”
“Christmas is a busy time with multiple phases in the lead up to the big day," adds Rebecca Marshall, Client President of OpenConnect at WPP Media. "Our meticulous planning was rooted in understanding and tapping into real-life behaviours to show EE's seamless connection at the heart of every festive journey, whether hosting or guesting.”
Beyond the TV spot, the campaign spans cinema, radio, social, OOH and DOOH executions showcasing dual “hosting and guesting” moments, alongside a Samsung UK partnership fronted by Andi Oliver that rewards EE customers with festive tech prizes, all strategically timed around key travel and shopping periods.
