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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

How Will Wightman kept his buzz for Tommy Holohan
22nd Nov

HowWillWightmankepthisbuzzforTommyHolohan

A man has a disturbing encounter with a fly in the BLINKINK director's insane new music video. shots sat down with him to find out how the invasive insect came to be.

Reflections on the monster in the mirror
21st Nov

Reflectionsonthemonsterinthemirror

Exploring the complex, fast evolving and philosophically tricky interface between humans and technology these days, Chris Boyle reveals the process of developing Private Island's groundbreaking, mixed media and mixed reality film Meme, myself and AI.

18th Nov
shots gets the filmic treatment

shots gets the filmic treatment

To celebrate and promote Treatments, the latest addition to the shots stable of products, we commissioned a special film which is launching today. Here, the team behind it discuss its concept, creation and the challenges they faced while making it.

14th Nov
How Yannis Konstantinidis landed the WWF in hot water

How Yannis Konstantinidis landed the WWF in hot water

Continuing his series of "how the f*ck did he do that?" animations for the World Wide Fund for Nature, NOMINT director/co-founder Yannis Konstantinidis's latest presents the urgent environmental message of marine heatwaves through stop-motion, thermal cameras, and a whole lotta patience...

13th Nov
How Studio Birthplace took on corporate greed and human indifference

How Studio Birthplace took on corporate greed and human indifference

Shot entirely on location in Indonesia, co-directed by an Indigenous filmmaker, and starring members of the Iban community, Studio Birthplace directing duo, Jorik Dozy and Sil Van der Woerd, explain how their new project is at once a music promo, a labour of love and a crucial weapon in the fight against environmental destruction.

13th Nov CHRISTMAS 2024
How Sainsbury's created the biggest, friendliest Christmas ad of the year

How Sainsbury's created the biggest, friendliest Christmas ad of the year

Roald Dahl's endearing BFG was brought wonderfully to life in Sainsbury's heartwarming festive spot. Here, shots talks to agency New Commercial Arts, production company Rogue, and post-house Electric Theatre Collective, about how they took on a literary giant.

12th Nov CHRISTMAS 2024
How Starbucks created a moment of calm this Christmas

How Starbucks created a moment of calm this Christmas

From crafting a nifty rotating set to hand-sewing the perfect Starbucks-green miniature jacket, TBWA creative director Lauren Coates and BLINKINK directors Andy & Adeena talk us through how they brought the coffee chain's utterly charming and comforting animated campaign to life.

7th Nov CHRISTMAS 2024
How ASDA took gnome for an answer this Christmas

How ASDA took gnome for an answer this Christmas

This Christmas, ASDA ventured into the ungnome with a campaign that put some pint-sized porcelain people at the centre of their festive spot. Here, Hungry Man director Bryan Buckley discusses the making of the film, why the theme from The A-Team was the right choice, and how gnome puns are the gift that keeps giving.

Spotlight

Some recent interviews in our "How To" series.

30th Oct
How Rachel McDonald portrayed the human impact of U.S. immigration laws

How Rachel McDonald portrayed the human impact of U.S. immigration laws

With the American presidential election looming, director Rachel McDonald helms a moving short film offering a poignant perspective on families affected by immigration laws. Here, she discusses research techniques, story structure and navigating difficult themes with young actors.

10th Oct CINEMATOGRAPHY & PHOTOGRAPHY FOCUS
​How Tom Sweetland helped the un-housed capture a city unseen

​How Tom Sweetland helped the un-housed capture a city unseen

Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.

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26th Sep
How Smith & Foulkes took Telstra travelling

How Smith & Foulkes took Telstra travelling

Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.

25th Sep
CALM offers hope amid the storm

CALM offers hope amid the storm

Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.

23rd Sep
How Adrien & Roman hit the Big ligue

How Adrien & Roman hit the Big ligue

Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.