The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Swisscom’s cyber swashbuckling
The IT service brand releases an entertaining spot featuring a digital threat personified as be-suited baddie in Matrix shades.
Tom Haines finds some cold courage
In a brilliantly paced and narrated montage, cribbed from the 20-minute documentary Valentía Bajo Cero, members of the Spanish Winter Olympic team are seen preparing for the upcoming Games.
Jay Russell captures life from the top deck
The director’s dizzying short documentary presents a kaleidoscopic view of London from the upper level of a bus.
Betano finds unity in rivalry
The sports betting and casino site launches a trilogy of endearing films celebrating the togetherness that football fandom can bring.
Harvey Guillén reaches new heights for Perfect Bar
The short actor wages a hilarious musical feud over his favourite protein snack being stocked on the top shelf.
PureGym wants to get you glowing
In an attention-grabbing spot from McCann Manchester and Vaughan Arnell, a confident critter struts its colours around town.
Equinox trains the body, not the algorithm
In a world of fake gains, the fitness lifestyle brand flexes what’s real in a new campaign that conjurs multi-mammaried models and blinged-up popes in its questioning of AI-generated imagery.
Experian’s fairytale ending
BBH puts a modern twist on a classic nursery rhyme in a charming campaign for the credit report company.
Anthropic builds itself a shopkeepAIr
Directors Justin Paviolo-Knowles and Whitney Chen document the company's experiment to make its AI agent Claude into a self-sustaining business owner... with interesting results.
MOJU calls the shot
A tired dad is thrust into a high-energy fantasy gameshow after taking an energising glug of the ginger functional shot.
Winona Ryder is a Punk Rocky-er
The icon plays A$AP Rocky's neighbour in this slice of suburban surreality.
Apple puts temptation through its paces
The tech brand visualises the mental battle of staying committed to New Year's Resolutions in a playful trio of social spots.
Nicolai Fuglsig takes care of Xbox
A diligent caretaker looks in on all of Game Pass's wonderful worlds in this charming and gorgeously produced spot from McCann London / Craft Worldwide and MJZ.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
Australian Lamb's platter of plaitiudes
In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's unique qualities after hearing that his homeland has dropped out of the World's Top 10 Happiest Countries.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Alexion paints a path to wellness
Richard Paris Wilson's gorgeously hand-painted animation for the rare diseases pharmaceutical company depicts a young girl’s difficult health journey.
APPA's engaging footnote
A tale of resiliance is told through a camera locked to a pair of feet in this powerful piece from Work_Hugs, Bratislava and director Juraj Janis.
Natuur en bos reflects on life and growth
A beautiful short film from The Flemish Agency for Nature and Forests highlights the presence of trees in our everyday life.
A final love letter to Postnord Danmark
Casper Balslev directs a touching short film reflecting on the final chapter of over four centuries of letter delivery in Denmark.
Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.