The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Airwallex's new campaign is simply smashing
Directed by Gustav Bondeson and produced by Photoplay, the campaign sees antiquated annoyances destroyed in spectacular fashion.
Will Liney’s paper jam session
The director’s engaging short film shows how a spot of air drumming can overcome the overwhelm of too much paperwork.
Fiverr's AI punchbag
Prompted and directed by Fiverr freelancers, the brand's new campaign sees a virtual schlub find himself in sticky situations...
Under Armour gets overwrought
The sportswear brand launches a dramatic campaign created by Uncommon that reframes the notion of the on-pitch prima donna.
Night of the living tread
Keith Schofield directs a zombie-fuelled spot for Skechers' new AERO Burst trainers.
Veronika Bolotina's unpacks some baggage for Used
In a music video for the German indie-pop duo's latest track, Lazy Morning, a claustrophobic flat sees a short stay turn into a big issue.
Molekule’s paw-sitively fresh air
The air purifier brand releases a comic canine-themed ad that asks ‘who let the smog out?’' and extols the virtues of clean air over troublesome pets.
Camille Summers-Valli takes her times
In new campaign, It’s Your World to Understand, the New York Times positions itself as the companion to your day.
Jesse James McElroy puts a bar in a right pickle
The Sweetshop director's flashy spot for Picklebet sees an entire establishment jerkin' with some gherkin.
IRN-BRU’s hardest soft drink
Steel yourself: the fearlessly fizzy beverage is back with its iconic tagline 'Made in Scotland from Girders' – but with a bold new twist.
From leaks to librettos: Hornbach’s plumbing opera
This spectacular theatre-themed spot for the DIY chain shows what can happen when a bit of ‘easy’ bathroom maintenance proves to be a pipe dream.
Florence + The Machine’s new promo casts a spell
Autumn de Wilde helms a delightfully witchy new video for the band's new track Everybody Scream.
StreetDoctors cuts through the myth
The knife crime charity’s new campaign exposes a dangerous misconception about stabbings.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
KATSEYE finds a Gap in the market
The girl group takes part in an old-school dance spot for the iconic brand in this stylish spot from Bethany Vargas.
Samsung watches over your sleep
The tech brand continues its ongoing ‘Train your sleep’ campaign with a compelling film about a man driven batty by insomnia trying to learn to improve his slumber.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Bluff Bounce brings a new DP tool to light
The manufacturer of diffusion fabrics for lighting scenes releases an enigmatic short film exploring the boundary between natural light and staged cinematic design.
Bakar brings the beat to school
The promo for the North London singer’s infectiously bouncy new release Lonyo! sees a crew of nimble school kids bust some impressive moves.
Prostate Cancer’s hero of the hour
The charity has launched The Unexpected Hero, a powerful new brand film from creative agency of record VCCP, continuing its It’s About Time brand platform.
The many lives of The Hives
Filip Nilsson directs the Swedish songsters in a spikey performance vid in which the audience is themselves.
Judith Veenendaal's vital feeling
In an innovative awareness program, created in collaboration with Bonkers United, division7, and SMUGGLER, the director turns a personal tale into a powerful montage.