the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Ladbrokesridesthewave
Three’shumanconnection
KFC's poultry beliefs
Mother's intriguing campaign for the drumstick seller climaxes in an oddball film from Vedran Rupic, encouraging the public at large to Believe in Chicken.
Raye’s emotional rollercoaster
In a powerful three-part promo for her latest song, Genesis, the British singer songwriter touches on her own mental health struggles, social issues, and the importance of human connection.
Joe Pelling's Devolving birthday
In an entertainingly surreal presentation for Devolver Digital's new games showcase, title announcements are interspersed with an odd man's mascot obsession.
adidas and the Beatles channel the football feels
In the run up to the UEFA EUROs the sports brand's emotional campaign shows its support for England midfielder Jude Bellingham and a new generation of players with The Beatles' rousing anthem, Hey Jude.
A soaring symphony
The ongoing Grammy Award-winning Birdsong Project releases new track Ka, by Devendra Banhart, with a hypnotic promo following the nocturnal dance of mystical luminescent birds.
Perfect raises the bar
In a clever campaign created by The Community, sentient decoy snacks guide shoppers to the fridge to discover the fresh superfood protein bar.
Get court up in Wimbledon
This immersive effects-rich trailer for this summer's upcoming tennis tournament at the All England Lawn Tennis Club conveys all the excitement of the legendary Centre Court.
Andrex goes rock 'n' toilet roll
The loo paper brand's totally potty promo for its GoTime toilet training app features DJ Pied Piper and The Masters of Ceremonies' reworking of their 2001 garage hit Do You Really Like It.
England make an entrance
A new film from the Football Association announces the England squad for the upcoming Euros.
Michael Haussman's Moroccan muse
The Supply & Demand director's lyrical short film is a visually stunning love letter to his time spent in Morocco.
JanSport's backpack ballads
The everyday nature of the humble rucksack is humorously explored in this delightful series of ditties from Party Land.
Leo Burnett helps McDonald's macca their moniker
In a campaign aimed at British youth culture, the variety of nicknames the golden arches enjoys are explored in authentic settings.
Audible plays it by ear
Fold 7/London's lavishly designed campaign for the audiobook and podcast streamer reveals how storytelling by sound enriches the imagination.
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Jenn Harris makes a clean breast of it
The award-winning director, writer and actor reveals the naked truth about women’s sexuality in this critically acclaimed bathroom-based comedy short.
Zendaya dreams ON
The star smoulders in this slickly choreographed spot from director C Prinz.
A few of our favourite short films from the past few weeks.
Comedic short asks a question you might not want to answer
A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.
Romain's focussed nano-film
Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.
Will Webb's Personal Effects
Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.
A short film with a literal message
A funny new short film from directing duo LAMAR+NIK takes texting seriously.
Lays' marvellous mutt-orcade
Nick Ball directs a pooch-lovers dream, in which some dogs take a drive through the desert.
KFC's homage to imitators
The world-famous fried chicken chain calls out copycat restaurants in a playful new spot executed by PS21.
Monte Nido puts eating disorders in plain sight
In a subtle yet impactful spot, the American eating disorder treatment provider shines a light on the secretive habits of those who suffer in silence.
Lunchables’ supersized snacks
Forget fast food, vast food has arrived in this fun new campaign for the Kraft Heinz meal-kit brand.
Spurs players call time in the pub
In an Easter-egg and cameo-filled spot celebrating Tottenham Hotspur's new kit launch, Matt Horne and his beaked buddy deliver a rousing speech.
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