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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

21st May
Paralympics promotes triumph over tranquility

Paralympics promotes triumph over tranquility

This new spot for this summer's Paralympic Games may start by being all sweetness and light, but don't be fooled, victory trumps harmony.

20th May
Nike spotlights women's sporting potential

Nike spotlights women's sporting potential

Saudi Arabia’s first female director, Haifaa Al Mansour, helms an uplifting spot for the sports clothes brand portraying a teen girl's athletic aspirations.

20th May
Mabel subverts the male gaze

Mabel subverts the male gaze

In a visually-compelling, mixed-media promo directed by David Wilson, the English pop singer challenges traditional, androcentric depictions of women in art and media.

20th May
Wilkinson Sword raises the bar for bad service

Wilkinson Sword raises the bar for bad service

In an enjoyably idiotic spot from Pablo London, a barman shows some impressive confidence in the face of incompetence.

20th May
Volkswagen's camping calamity

Volkswagen's camping calamity

Family camping holidays rarely deliver on their promise, as this new spot for VW shows.

17th May
Children in Need’s heavy load

Children in Need’s heavy load

Marking Mental Health Awareness Week, which started 13 May, BBC Creative and BBC Children in Need have collaborated on a poignant campaign showing how depression and anxiety can weigh on some young kids.

17th May
SAXX’s globes of glory

SAXX’s globes of glory

The underwear brand launches a quartet of orbsome ads suggesting its superior pants for men can offer a whole new ballgame.

17th May
Cinematic Heinz ads take social sentiments seriously

Cinematic Heinz ads take social sentiments seriously

Wieden+Kennedy London realises "Hardcore Heinz Fanz" statements in these cheeky spots.

17th May
Juhayna's stirring new campaign

Juhayna's stirring new campaign

An exasperated gent finds frustration in the yogurt-munching habits of pals in this comedic spot from Hamba and Doss.

17th May
Megan Thee Stallion games the system

Megan Thee Stallion games the system

The American rapper's new promo packs a punch with a 90s inspired video game at the centre of the action.

16th May
Kasbo’s troubled waters

Kasbo’s troubled waters

Jessie McCall’s emotive directorial debut sees the Swedish electronic artist swirling in stormy seas.

16th May
Women in Tech Global breaks the glass ceiling

Women in Tech Global breaks the glass ceiling

The worldwide organisation for diversity in STEM launches a cleverly-crafted campaign portraying the barriers that limit women's ambitions.

16th May
AICP's artistic expedition

AICP's artistic expedition

Every journey starts with the first step, and in this funny short film from David Shane, promoting AICP Week 2024, the first step is navigating some awkward news.

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15th May
Vabysmo’s child’s eye view

Vabysmo’s child’s eye view

The ophthalmic product from pharma giant Genentech launches a touching animated film from the POV of a son becoming a retina specialist and helping his mother's failing eyesight.

15th May
Henry Schofield scales the Mountain of Youth for evian

Henry Schofield scales the Mountain of Youth for evian

In a fun-loving spot from BETC and Wanda, an explorer is surrounded by cheeky 'Evianers'; buoyed by the crisp, clean water.

Let's keep it short

A few of our favourite short films from the past few weeks.

15th May
A marriage of inconvenience

A marriage of inconvenience

The Romantix' short film for Channel 4 is a blessed union of dreamy imagery and poignant poetry that weaves a tale of female oppression, racism and ultimately freedom.

14th May
Heinz goes back to the sauce

Heinz goes back to the sauce

The popular tomato-based condiment brand launches a fun OOH campaign that meets the demand for a ketchup emoji with an original IRL version – a mini sauce bottle that has spawned digital counterparts.

14th May
Marshall amps up its portable speaker

Marshall amps up its portable speaker

Produced by creative studio DOGEATDOG, Kevin Castanheira's trio of films sees artists Suki, Kelvin Krash, and Bohan Phoenix enjoy the new tech through a mixed-media medley.

14th May
Lexus serves up an ace

Lexus serves up an ace

This campaign promotes Lexus' new partnership with with Sky Sports Tennis, the LTA and the ATP tour, focussing on the determination it takes to get to the top.

14th May AD OF THE WEEK
Andrew Laurich blows it for Auto Glass Now

Andrew Laurich blows it for Auto Glass Now

In a series of supremely silly spots from the ContagiousLA director and Erich & Kallman, the lack of a windshield causes some gusty gurning.

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