The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Zendaya gets her fighting face on
The star unleashes her inner Jackie Chan in this fun mini martial arts movie for On from SMUGGLER trio Pantera.
Segafredo takes a shot at life
A man envisions a lifetime of possibilities while sipping his espresso in a cinematic film created by BBH for the Italian coffee brand.
Liquid Death's cheekiest ad yet
The next phase of its unexpected collaboration with goodwipes gives the limited-edition sCREAM Soda wipes the full prestige beauty treatment (with added butt hair).
Aeroméxico's arrival of a lifetime
GUT’s gorgeously atmospheric campaign puts the Mexican airline’s arrival gate at the centre of life's most unmissable experiences.
Cadbury's competition confusion
This new campaign for Cadbury's is a simple but sweet slice-of-life affair that centres on some confusion around the brand's new competition, both its grammar and who wins its give away. Or should that be giveaway?
Slovak Telekom's new A-ay-ay-ay assistant
MUW Saatchi & Saatchi and directors Marek Partyš and Adam Kubala's new spot sees anthropomorphised objects sing in despair.
Life's big IKEA moments
A new campaign to celebrate 25 years of IKEA being in Greece shows that a trip to the iconic store part of some of life's most defining moments.
BICEP keeps the night alive
Director Ryan Doubiago’s vibrant, three-part short film for the electronic music duo is a euphoric and gritty celebration of UK rave and sound system culture.
Ritual puts a stop to menopause mansplaining
A woman’s real symptoms are met with a dismissive male chorus in a comedic and painfully accurate spot from the supplement brand.
Velliv Foreningen catalogues catastrophising
A pair of workers let their minds get the better of them in this witty and authentic campaign from Robert/Boisen + Like-minded and Ludvig Frøkjær Thomsen
KFC games the system
KFC has dipped a claw into the world of longform with a branded, broadcast-length gameshow that tests 30 KFC fans' devotion to chicken.
TFL's intertwining journeys
A touching story of three interconnected journeys captures the everyday adventures and relationships made possible by London’s transport network.
Aldi Süd's slice of the good life
A grandfather offers his granddaughter some heartwarming words of advice in a beautifully shot film directed by Natalie Rae for the supermarket chain.
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The Washington Post exposes the story behind the byline
A powerful campaign created by Uncommon captures the relentless behind-the-scenes work underpinning the newspaper’s investigative journalism.
Sigourney Weaver observes that, on Earth, no one can see you move
In a pointed 'nature documentary' about humans from ASICS, the Alien star observes our increasingly sedentary, convenience-filled lives as though they were an endangered-habitat problem.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Havas Lynx wants you to Listen to Jordic
In a delightfully naughty, euphemism-filled spot for JOE.co.uk and World Heart Day, a merry member sings of his willy woes.
Toyota's dirty dancing
A procession of Utes slide down a muddy mountain in a deadpan dance-off in a playful spot for the vehicle brand directed by Nick Kelly.
KFC Australia puts boybands out to tender
Agency Special and director Leilani Croucher give the relaunch of the brand's Chicken Tenders a little '90s love in this funny campaign.
Rune Milton shows emotional range
The Bleck Film director's charming spot for Volvo's XC60 and XC90 sees a father and son share some time on the road.
Uber Eats' lucky charms
From lucky shirts to specific food orders, this new campaign from Ogilvy Spain explores the superstitions and rituals that shape so much of the football fan experience.