the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

10^th Sep

Tombola’sbingobop

A joyfully deadpan protagonist serenades players with a silly song about all the places they could enjoy a quick bingo break.

10^th Sep

Xumotakesthesimpleapproach

Streaming service Xumo pokes fun at the time we spend making TV viewing choices in its new campaign.

10^th Sep

TheNovelrygetsanimatedaboutauthorship

Online writing school The Novelry's new campaign uses clever animation to highlight its writing courses.

10^th Sep

Kasper Häggström’s special delivery for Posten

The Bacon director celebrates the mundane in a sublimely subtle spot for the Norwegian mail service.

10^th Sep

B&Q's trade secrets

In its first brand campaign for five years, B&Q Tradepoint enlists genuine tradespeople to showcase the breadth of their knowledge.

10^th Sep

Microsoft's shhhhhhockingly silent room

Director Josh Goldsmith takes us on a charming tour of one of the quietest rooms on Earth, deep inside Microsoft's Hardware Lab.

10^th Sep

Sam and David Cutler-Kreutz's ICE cold drama

This brilliant, agonising drama from the OB42 duo exposes the inhuman practices of Immigration and Customs Enforcement (ICE) officials, through the tale of a family torn apart by an unjust system.

9^th Sep

AXA looks to the future

A young girl envisions a life full of exciting opportunities in Publicis Conseil's cinematic campaign for the insurance company.

9^th Sep

Pepsi revisits the Roman Empire

Almost 20 years after its iconic Gladiator ad, the fizzy drink brand returns to the arena in an epic short film celebrating the start of the 2024 NFL season, featuring Megan Thee Stallion.

9^th Sep

Volvo focusses on the moment

new-land Stockholm's Marcus Ibanez paints a vivid picture of potential in this poetic film for the EX90.

6^th Sep

Nike gets uncomfortable

MEGAFORCE helms a cinematic spot for the sports apparel brand highlighting the not-so-glamorous realities of running.

6^th Sep

Auto Trader’s new ASM-Car

A delightfully subtle spot from the car buying and selling site emulates the sensory ecstasy of stepping inside a shiny new vehicle.

6^th Sep

Bake Off buzzes back

Channel 4's Autumnal treat returns with an animated promo from Nexus that sees hosts Noel Fielding and Alison Hammond flutter by some sweet treats.

6^th Sep

Big Yellow Self Storage’s spousal streamlining service

Spindle director LIAKH has created a droll spec ad for the storehouse chain that tackles the issue of relationship 'de-cluttering' and how to offload surplus marital baggage.

6^th Sep AD OF THE WEEK

Boxers belt out a number for Guy Ritchie

Combining his penchant for crime thrillers with an unlikely musical number, Ritchie gives a handful of boxers a chance to showcase their (surprisingly competent) punchy vocals for the latest Riyadh Season trailer.

5^th Sep

Lancôme’s artistic Triomphe

Director Damien Chazelle elevates actor Julia Roberts to new heights in this classy spot launching the beauty brand’s new scent La Vie Est Belle L’Elixir.

5^th Sep

Less is more with Morrisons

Leo Burnett's fun spots for the UK supermarket chain play on the perplexingly paradoxical name of its customer loyalty card.

5^th Sep

NFL's animal magic

A modern-day Doctor Dolittle invites mascots of all species to watch the game in this sweet, slickly-made spot from Matthijs Van Heijningen.

Let's keep it short

A few of our favourite short films from the past few weeks.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Will Webb's Personal Effects

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.