the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Agreenscreenbaddream
OldSpice’smaritimemystery
Steve Madden’s retro revival
Director Steve Brahms collaborates with the footwear fashion brand to launch a stylish and energetic Spring 2025 campaign inspired by 90s pop culture.
Alpen's age-appropriate ambassador
Mother and Mindseye's Eros V show us what happens to cereal mascots when they get put out to pasture.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Forget solo gaming. EA's found you a play pal
To promote the launch of new co-op title Split Fiction, Mother introduces the idea of unboxing a buddy.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
The show goes on with Hiscox USA
The insurance company launches a colourful, musical-inspired campaign spotlighting the trials and tribulations of running a small business.
Apple’s red-carpet samba
The tech giant promotes iPhone 16 Pro Max with classy film that celebrates Brazilian culture as the country’s Carnival collides with the Academy Awards.
A moment of truth for OSDE
Coming to the end of its Moment of Truth campaign, Argentine private healthcare company OSDE follows the inspiring journey of Mauro Depergola.
Burberry has winter sewn up
In a crafty spot for the fashion brand's Winter 2025 collection at London Fashion Week, Blinkink's Daniel Quirke and a nifty sewing machine take us on a tour of the city in 120 stiched frames.
Claude's dance to self-discovery
Berlin-based director Ivan Boljat blends emotive dance, cinematography and set design in a moving music video for Dutch entry to the Eurovision Song Contest.
TWIN's XL hallucinations
Three hikers discover the BIG downfall to drug-taking in this surreal and trippy short from the Aussie directors.
Lil Simz’ meditation on materialism
Salomon Ligthelm collaborates with rapper Little Simz on a mesmerising, monochrome music video for her track Flood, ft. Obongjayar and Moonchild Sanelly.
Maker’s Mark’s reasonable insanity
A passionate man embarks on an absurd pursuit of the purest ice in a gorgeously shot spot from the Kentucky bourbon whisky brand.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Chipotle unfolds a better world
The Mexican fast-food chain takes us on a colourful, animated journey through an idyllic paper town portraying the sustainable agricultural practices it supports.
Telstra's rallying cry
Bear Meets Eagle On Fire and in-house agency +61 create a 20,000 piece domino run in this stylish and serene spot for Telstra’s home internet services.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
Talia Shea Levin’s latest short gets saucy
A bored housewife and a pizza delivery man transcend their physical forms in a politically impassioned act of meat-feast-infused fornication.
Ikea encourages mischief-makers
A playful spot from the Swedish homeware brand in the Middle East inspires tiny humans to make their messy mark.
Kristen Schaal goes nuts for DIRECTV
The comedic actress's 'Tammy the Squirrel' joins Henry Winkler and Steve Buscemi's perturbed pigeons in TBWA Chiat Day's brilliantly animated series.
PowerAde's steps to success
For its March Madness campaign, the brand, through Ogilvy, builds upon its commitment to college sports by showcasing the gruelling workouts, setbacks and sacrifices it takes to climb the sporting ladder.
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