The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Simons is floating on air
This new campaign for Canadian retailer Simons is a quietly beautiful film which illustrates how clothes can make us feel.
Raising kids and crops
Award-winning filmmaker Mark Bone has released a new short film in collaboration with Nikon and Revolver Films, that portrays the value of childhood lessons learnt on the farm.
Anthropic's positive thinking
An uplifting and stylish spot promoting the AI safety and research company’s AI model, Claude, shows that there has never been a better time to have problem.
Voices of Alzheimer’s bold move
Charitable foundation Voices of Alzheimer’s has released a new animated campaign which highlights the importance of early testing to combat the disease.
Raye is looking for love
The British singer songwriter frantically searches for her husband in a fun and retro-styled promo directed by The Reids.
Bronwen Parker-Rhodes reclaims female pleasure
Five women poetically articulate their experience of sexual climax in the director’s fearless and visually vibrant mixed-media documentary short.
Jamie Flatters to deceive in puzzling promo
Sandy Crow – the musical project of actor Jamie Flatters – has released a curious, enigmatic video for his track Pinch.
All hail the King of all Moltos
A madcap director takes things to extreme limits in this delightfully silly spot for the Egyptian croissant snacks.
THE LINE gives us one hell of a pretty trailer
In a gorgeous animated promo for Supergiant Games' Hades II, the London studio brings the mythic world of the underworld sequel to life.
KHP offers a helping hand
Kids in crisis turn to the Canadian counselling helpline for support in a poignant campaign reimagining a classic Beatles’ track.
Apple goes behind the scenes
Apple showcases the durability and cinematic camera capabilities of the new iPhone 17 Pro in a new spot directed by Seb Edwards.
Trainline gets its priorities straight
Wieden+Kennedy’s punchy campaign spotlights the booking platform’s varied ticket options for every type of traveller.
We Ride Together wants shame off the menu
The charity supporting victims of sexual abuse releases a TVC with a twist featuring a woman at a diner whose order goes very wrong.
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The LEGO Group's power play
The Shanghai arm of The LEGO Agency creates a vibrant, action-packed trailer for The League of LEGO Power Players - a content-driven campaign launched on Bilibili, China’s biggest site for anime, comics and gaming.
Heal's stylish new campaign
British furniture and homeware retailer Heal’s unveils a new campaign timed to coincide with the London Design Festival.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Tulipán’s unidentified phallic objects
Argentinians experience pleasurable enlightenment in a brilliantly silly new spot from condom brand Tulipán, featuring some peculiarly shaped UFOs
CAMH Foundation offers a way out
A young man trapped in a maze serves as an impactful metaphor for mental health in this impressively crafted campaign for the Canadian mental health hospital.
Racing hearts: Barilla’s pasta-fuelled feels
The pasta brand’s new spot is a tender tale that unites two iconic symbols of Italian culture: bonding over shared pasta and Formula 1.
Copenhell's setlist is loud enough to wake the dead
new—land director Casper Balslev sinks his teeth into the zombie sub-genre in this creepy short for Denmark’s biggest rock and metal festival.
Wolf Alice’s love letter to female friendship
Colin Solal Cardo’s elegantly styled and playfully choreographed promo for the British alt rock band’s track Just Two Girls is a celebration of love for one's best friend.