The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
Donauwasser smells like teen spirit
The Association of the Austrian Chemical Industry (FCIO) has partnered with musician Bibiza on an unusual perfume creation project aimed at encouraging Gen Zers to take an interest in science.
Toyota HiLux is homeward bound
Dozens of dogs abandon their owners and hop into a new HiLux in Saatchi & Saatchi’s charming spot for the vehicle brand in Australia.
Albert Heijn helps its elf to Christmas
A sweet spot for the Dutch supermarket chain sees Santa's helpers hard at work making decorations.
Bine Bach's retro brawl
The Bacon director takes a dark pass at old school toy commercials in this hilariously brutal spot for the Supercell mobile game.
Scotiabank adds up the value of the average
This gentle, character-driven film for the Canadian bank celebrates the worth of an ordinary life.
Timothée Chalamet's Supreme spot for the NBA
In a fun cross-promotion of new A24 movie Marty Supreme and the NBA Christmas Day coverage on ESPN and ABC, Chalamet and Metta World Peace ping some pongs across a table.
National Foods’ kaleidoscopic cuisine
The Southeast Asian sauce brand celebrates Pakistan’s rich culinary landscape in a gorgeously animated spot crafted by Final Frontier.
Grindr’s pea-gee rated love story
A queer couple invent a dinner-table-appropriate meet-cute in the LGBTQ social networking app's first-ever Christmas ad, directed by Leve Kühl.
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Who Should Pay? exposes the real cost of climate change
Director Dior Rodriguez puts a human face to the growing insurance crisis in a powerful short film for the Insurance Education Alliance's initiative.
Daniel Wolfe gives IShowSpeed a kung-fu Beats-down
The YouTuber gets a slice of classic martial arts training in this deliciously retro-tinged online film from Mirimar and Love Song.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Longchamp lets nature take the reins
A surreal, artistic vision unfolds in the French capital city in a fully AI-driven film for the luxury leather goods house.
CANAL+ shows that it takes two to TANGO
In its latest film from BETC, directed by We Are From L.A.'s Pierre Dupaquier, the brand shows its unique bond with cinema.
TV 2 and A-Liga kick down the primetime door
Bacon director Nicolina Knapp pulls together the emotional journey behind Danish women’s football finally securing its place on nationwide TV for the first time.
Heartbreak at the Hard Luck Olympics
Artist / Director Brady Baltezore directs a moving animated tale of loss for HEX PEST's new track.
AB Vassilopoulos' festive trolly dash
The Greek supermarket chain shows that even their shopping carts go above and beyond in Gregoris Rentis' sweet spot.