The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Oban's dram dash
Uncommon and Smuggler collaborate on a scenic spot in which a distillery manager goes the distance to provide a sly snifter.
BBC's Euro 2025 spot's got the world in stop-motion
This new spot from BBC Creative is a bold, colourful and impactful stop-motion film that champions the players who'll be lighting up the pitches of Switzerland this summer.
Cinnamon Toast Crunch’s confessions of a cereal killer
The breakfast cereal brand taps in the world of true-crime content in a playful pair of spots animated by Passion Pictures.
Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
You'll go cuckoo over the cute star of Telstra's new campaign
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
DJ Snake soundtracks a survival story
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
UNICEF scores with a touching film about play
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
Todd + Kylie's epicus advertium
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
The Wildlife Conservation Society saves fish for dinner
A friendly New York fishmonger encourages sea-food lovers to sign the Global NGO’s petition to protect Hudson Canyon as a National Marine Sanctuary.
Toyota’s in-car out-car entertainment
This delightful ad for the car brand takes a highly enjoyable look at the diverse lives of ordinary-ish Corolla owners in the UK.
VCCP sets the scene for Wimbledon
A dynamic trailer for the British tennis tournament blends live-action and VFX to portray the psychological pressure players experience from a first-person POV.
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Reebok's latest will probably leave golfers teed off...
Stink Studios and director Dan French announce the sportswear brand's collaboration with Manors in a witty film that gives a rough ride to the humble golf cart.
Private Island's public love for the UEFA Women's Euros
In a part animated, part film, part generated mixed-media frenzy for ITV's coverage, the Lionesses take on dragons, World Records and ol' Father Time.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Klutch Athletics’ snapshot of success
Created entirely from still photographs, the sportswear brand’s uplifting short film spotlights how being your best self can start anywhere.
Citroen’s jolly joyride
Annoying obstacles evaporate into colourful plumes of confetti as a woman drives through the city in BETC's charming spot for the car brand's electric Ami model.
National Trust goes with the flow
Directing duo Tom & Matt helm a beautifully simple short film for the UK heritage conservation charity, featuring 21 water-powered sculptures depicting the wildlife of the River Neath in Wales.
Joe Cappa's fever dream promo for Foxwarren
In a hilariously bizarre music video for new track Deadhead, a bizarre mannequin-puppet hybrid decapitates its way through the countryside.
UNICEF’s family values
Igor Borghi’s hard-hitting spot for the children’s humanitarian organisation captures the toll a bad work-life balance can take on a family’s youngest members.