The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Johnny Kelly connects with Telstra
The Nexus Studios director collaborates with +61 / Bear Meets Eagle on Fire to create a charmingly crafted ditty about connectivity.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Nicolas Heller shows what really moves New York
The director’s heartfelt ode to the TCS New York City Marathon reveals the grit and determination of four inspiring runners... and one walker.
Aldi's calamitous Claus
The grocery chain’s holiday campaign from Leo Burnett/Chicago shows how Christmas can be saved by its economical offerings, despite the efforts of a hapless Santa.
METT Singapore attracts to relax
A sunbed and pool umbrella take a trip to Fort Canning Park's latest hotel in this charming tale from Forsman & Bodenfors.
Scania’s hitchhikers’ guide to insanity
This comical campaign for the Swedish truck maker tells the tale of two brothers who are ludicrously picky when it comes to accepting a ride that could save their lives.
Forsman & Bodenfors irons out some emotion
The agency, along with production company Pine and director Niels Windfeldt, manages to humanise LKAB and the materials it produces.
Rosalía's chore-chestral day
CANADA's Nicolás Méndez directs a striking music video in which the Spanish singer, alongside Björk and Yves Tumor, finds her everyday doings beset by musicians.
Screwfix gets Sir Mo Farah up to speed
The Somali British athlete takes the trade tools retailer’s sprint delivery service a little too seriously in a charming spot created by M+C Saatchi.
30 Millions d'amis Foundation puts reoffenders in the doghouse
Altmann+Partners and Benjamin Parent present a heartbreaking tale of repeated animal mistreatment.
Nexus Studios' halftone heist
Director Daniel Kleinman taps into pulp crime novel aesthetics in a beautifully crafted title sequence for Shane Black’s new action thriller.
Happy Socks' great migration
Where do all those odd socks go? It's a question as old as time – or, at least, as old as socks – and in this new spot for Happy Socks, which used AI to bring it to life, the mystery is finally solved.
IKEA changes the story
A subtle series of spots from the Swedish homeware retailer captures life’s biggest shifts through a simple product price tag.
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Jarvis Cocker helps BBC Sounds sail to sleep
To promote the brand's Sleeping Forecast podcast, in which the beloved Shipping Forecast is turned into a dreamlike musical soundscape, a gorgeous puppet version of the iconic Pulp frontman is brought to life by director Joseph Wallace.
Anne-Sofie Lindgaard lifts the mask on her debut commercial
MindsEye's most recent directorial signing has just released her debut commercial spot, a powerful, Halloween-tinged film for domestic abuse charity I Choose Freedom. Using horror tropes the spot highlights the real-life terror faced by thousands of women and, here, Anne-Sofie Lindgaard discusses what went into bringing the campaign to the screen.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Heathrow’s bearport adventure
The British airport’s beloved fluffy brand characters embark on a new journey in a heartwarming campaign created by St Lukes.
The Swedish Armed Forces look outside the box
Tomas Jonsgården directs a pair of spots that tempt those looking beyond the 9-to-5.
The Royal British Legion’s emotional battles
A moving campaign narrated by Martin Freeman for the veteran’s charity captures the struggles of soldiers that often remain hidden behind closed doors.
STAMMA dials up the dread
This compelling campaign for the British Stammering Association brilliantly visualises the horror of not being able to access language, particularly during phone calls.
Life 360’s four-legged family favourite
The location safety app launches its new pet tracker with a charmingly animated musical number about man’s best family member.