The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Not a case of either (Travel) Or-egon
The West Coast US state’s tourist authority Travel Oregon releases a breathtaking new campaign highlighting the incredible diversity of choice available in the region.
Warburtons celebrates 150 years with the king of VO gravitas
Morgan Freeman lends his dulcet tones (and confusion around crumpets) to this funny spot from Joyful & Triumphant and Merman's Declan Lowney.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Florence Poppy Deary gives the DVLA a curmudgeonly clamp
The Biscuit Filmworks director (and most recent shots New Director of the Year winner) and agency AMV BBDO gives us a hilariously downbeat character who laments his life calling.
Now you see it, now you CGI
This authentically amusing short film about AI follows a couple of gents in a park arguing about the intel their eyes appear to be delivering.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
It’s no bull, no Bowl for Dollar Shave Club
The shaving brand takes aim at marketing baloney with a profanity-packed ad that got them banned from the Big Game.
Bankwest’s weird worries
Bear Meets Eagle On Fire’s eerily deadpan trio of spots offers an unsettling glimpse into the unusual preoccupations of three banking customers.
Poppi taps into pop culture
Pop queen Charli XCX and actor Rachel Sennott bring the vibes to a college class in the fizzy drink brand’s fun, brat-coded Super Bowl campaign.
Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Dunkin dips into sitcom nostalgia
With a host of 'isn't that ...?' cameos from TV's simpler times, this witty film for the brand from Ben Affleck wallows in audience recognition.
Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
Rocket and Redfin’s beautiful day for a neighbour
Set to Lady Gaga’s stadium-sized rendition of Mr Rogers’ Won’t You Be My Neighbor?, this affirming spot from Mirimar and Henry-Alex Rubin hits the Super Bowl audience in the feels.
BetterHelp’s light at the end of the tunnel
The world’s largest online therapy platform launches a trilogy of ads illustrating an easy way to navigate dark times.
YouTube's a-meh-zing Super Bowl spot
Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, David Blaine and Olympic gold medalist Sarah Hughes all put in lacklustre performances in this funny spot for YouTube TV from Chromista.