The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Nike Brazil spins a scarily good yarn
Wieden+Kennedy São Paulo and Dirty Work turn footballing legacy into a horror story.
Samsung’s attachment theory
This subtle, beautifully designed spot for the tech giant expands the insight that we can get overly attached to our run-of-the-mill smartphones.
The hardest word for the hardest truth
This powerful ad for Parents for Future UK tackles the over use of the word ‘sorry’, contrasting it with the more serious apology we may owe our children if we ignore the climate crisis.
HP's cinematic mathematics
A simple homework assignment turns into a high-octane, sweet-treat-pursuit in Martin Krejci’s fast-paced spot for the printer brand.
Le GED's soleful campaign for Browns
The Les Enfants director imagines a Magritte-inspired world where some eccentric folk thrive with an abundance of footwear.
Audible gets romantic
A new campaign for the audiobook brand takes us into the world of romance and romantasy as a lover thought lost finally returns.
SmartyPants Vitamins' manipulative matriarch
A competitive mother gives her kids a healthy advantage in this wickedly witty pair of spots from Honeymoon and ArtClass Content.
NativeFour’s suspension of piste-belief
In a gorgeous documentary short, recently licensed by Air Canada, NativeFour and director Cameron Thuman follows professional skiers Kajsa Larsson and Celeste Pomerantz on some spectacular slopes.
Columbia's cold comfort
A new campaign and brand platform for Columbia Sportswear features ravenous vultures, collapsing snowdrifts and crocodile-infested waters, as the brand tells us that it's Engineered for Whatever.
adidas keeps its eyes on the prize
A new campaign for the adidas F50 boot sees Barcelona's Lemine Yamal front and centre as he shows his speed and skill in a trio of spots.
The BBC's variety show
In this new spot the BBC shows us the breadth of its offering and value it delivers to audiences.
Coinbase considers itself a musical
Taking a dash of influence from Oliver! and its ilk, Mother and Steve Rogers put together an all-singing, all-dancing tribute to economic uncertainty.
Goggins gets greased-up for Golden Sriracha
SMUGGLER's Björn Rühmann taps into some spicy (but not too spicy) clichés to sell us on Doritos' new flavour.
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Instagram puts you first
This new campaign for for the social media platform highlights how its users need to embrace their creativity and ignore negativity.
NY Blood Centre waves the flag for romance
This campaign for NYBCe (New York Blood Center Enterprises) cleverly conflates the issue of blood donation and red flags in dating scenarios.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Sprite pops the question
The Coca Cola lemonade brand taps Philadelphia Eagles’ quarterback Jalen Hurts in a wittily scripted spot featuring an over inquisitive reporter.
Fiverr’s pear of doomed lovers
The online freelance services marketplace releases a playful campaign critiquing vibe coding with the story of an unlikely alliance between a wannabe app builder and an avocado pear.
Green Flag's quick response
A new campaign for the UK breakdown service shows that a hazardous journey isn't needed if you're a member of Green Flag.
Confidence Man & Jade share some bar room Gossip
In a stylised promo from India Harris through Stink, a game of Russian Roulette triggers a chain reaction of chaos.
Lynk & Co swaps sweaty raves for school runs
Creative agency WE ARE Pi shows what can happen when families keep the beat of their youth pumping through their veins.