The best new commercials, music videos and short films,
curated by the shots editorial team.
BBH’s tongue-in-cheek spot for the British supermarket dives into the age-old debate of whether a certain tropical fruit belongs on a pizza.
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
A lost man finds his way through the scent of tasty drumsticks in Joe Public's epic new spot.
Blinkink director Ng'endo Mukii teams up with JM Film’s Paul Akinrinlola to create an impactful mixed-media film raising awareness about the global impact of the disease.
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
The English hip-hop musician ponders about becoming a dad in a whimsical, self-directed promo for his new track Lyin.
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
Betterman and The Greatest Showman director Michael Gracy lends his emotive storytelling to a visually striking CGI spot encapsulating the insurance brand’s core values.
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This exhilarating film for the bag brand races through the decades depicting young adults exploring their creativity and self-expression.
Director David Berlandi’s impactful PSA depicts the anxiety, insecurity and bullying children are exposed to when they’re given access to a phone and social media.
A few of our favourite short films from the past few weeks.
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
The HAMLET director's promo for the Korean artist’s new track, Youth, sees a lonely giant find friendship.
A charming gent makes the most of split-screen savings in Carl Sundemo's witty spot.
An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.
Zak Razvi helms a heartwarmingly wholesome film spotlighting buildings with the British bread brand's advertising baked into their bricks.
Leaning in on the brand's Swedish credentials, this dry spot from Publicis London plays with the coolness of the country.
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