The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
Belief Studio reframes masculinity
This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Three Cents’ new spot pops off
A carbonation-powered bottle cap takes a breakneck trip around a mediterranean town in a playful campaign from the mixer brand.
Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
Piraeus Bank's wishful thinking
Even a genie can’t grant one man’s wish for tickets to the 2026 EuroLeague Final Four in this comedic campaign from the Greek bank.
Apple India’s crowning glory
The tech giant’s new campaign features five humorous spots in which monarchs are getting in various muddles that are all sorted by the new iPhone 17's capabilities.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Foo Fighters' window into modern life
A window cleaner gets a fleeting glimpse into the private worlds of an apartment block’s residents in this playful promo for Windows, the latest track from Foo Fighters.
Sparks fly for Airwallex
The fin-tech platform has released a new campaign that beautifully explores the spark behind every new business, breakthrough idea or bold invention.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Suncorp sets the scene
Leo Australia and Scoundrel director Sam Brown lean into theatrical performance and hand-crafted sets in a charming ad for the Australian Insurer.
Arif traces identity across time and tide
A poetic film directed by Wukda follows the Norwegian artist as he journeys between Zanzibar and Oslo, exploring identity, memory and belonging.
Has SKITTLES gone soft on us?
The creative team at TBWA\Chiat\Day turns its surreal eye to the gummier side of life in these three wacky spots from Epoch's Carl Sundemo.
You won't get board of Ian Pons Jewell's new Hornbach spot
The ANORAK x ProdCo director plays with planks in this witty and delicately surreal spot from HeimatTBWA\.
Love, Dallas steels his heart
The UK indie musician releases a self-directed music video that’s a hypnotic study of metallic melancholy in monochrome.