The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Lilly’s tale of good days and gone days
This affecting story for the pharmaceutical company depicts a couple navigating their way through the heartache of Alzheimer’s disease.
Uber breaks its silence
Buzzman's playful spots for the ride-hailing app highlight how everyday sounds become deafeningly loud in the uncomfortable quiet of its drivers' EVs.
Netflix ta-dumps viewers into its house
Everyday folk get sucked into the worlds of Stranger Things, Wednesday, and Squid Games in this stylish film from Object & Animal's Amber Grace Johnson.
Publix wishes you a Merry... Birthday?!
A dispondent child laments sharing her big day with Santa and crew in this sweet-natured spot from FIG and Seb Edwards.
Migros’s sweet tradition
A festive ritual is passed down from father to son in the Swiss supermarket’s heartwarming holiday campaign by Passion Animation.
Maybelline conceals the truth
Scandalous secrets surface in Maybelline’s hilariously cheesy five-part micro-drama, starring Hot Frosty actors Lacey Chabert and Dustin Milligan.
Toyota promotes escape, whatever the car
A new campaign for Toyota features a Ford front-and-centre as the brand confirms its commitment to women fleeing experiencing domestic abuse.
Apple’s coolest tech yet
Andreas Nilsson directs a fantastical flim for the iPhone 17 Pro promoting a new cooling device that takes the heat off hot chips.
Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
Uber rides straight to the heart
This emotional holiday spot for the taxi service celebrates a time of year when families come together and put bad vibes aside.
Thomas Brodie-Sangster is in love (actually) with the Google Pixel 10
The Love Actually star revisits the film’s locations, only to be outmanoeuvred by a zoom, in this festive spot from the WPP Media Future Group, Universal Products & Experiences, and Arts & Sciences director Mike Warzin.
Audemars Piguet’s comedic timing
The luxury Swiss watch brand celebrates 150 years of craft in a playful, mixed-media campaign starring actor Pierfrancesco Favino.
Choose Love captures life between borders
Themes of loss, longing, community and belonging entwine in Coldplay and Choose Love’s intimate and thoughtfully crafted hybrid short film about migration.
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Facebook's Christmas KISS
An adorable worker finds a rockin' Secret Santa present through a bit of FB lurking in this sweet festive spot from Droga5 and SMUGGLER's Miles Jay.
Theramed’s eau de no odour
The antibacterial toothpaste brand’s cheeky ad sends up fragrance marketing with that unmistakeable whiff of pretention.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Our LEGO Agency, Shanghai's new boyband is full of heart
Directed by Steven Chen, this infectiously enjoyable spot sees some brick-based creations sing their studs out.
The Danish Road Safety Council makes driving licences go up in smoke
Worth Your While's provocative new campaign shows the impact of driving whilst high.
Kaiser Permanente sets healthcare in motion
The American healthcare company simplifies the medical system in a characterful, 3D-animated campaign directed by The Sacred Egg.
Cooper keeps denying that Football is for Food
In a fun continuation of the Uber Eats campaign, Bradley Cooper tries to explain away the undeniable connections between the game and the grub.
Smirnoff’s latest is a right laugh
A man’s infectious giggle stands the test of time in Florence Poppy Deary's wonderfully silly spot for the vodka brand.