The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Apple's Mexican adventure
Apple’s newest 'Shot on iPhone' film transforms a traditional Mexican story into an epic western-meets-video game adventure.
Eliza McNitt taps into maternal instincts
In a moving short film blending live-action and AI-generated footage, the Chromista director draws from her own experiences of childbirth, motherhood and trauma.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
Wolf Alice goes sofa surfing
The British alt-rock band rides through the busy streets of London on a vintage sofa in a playful promo directed by SMUGGLER’s Fiona Jane Burgess.
McDonald’s levels up with its side missions
Leo Burnett and Elliott Power romp through retro games in this stylish spot.
NOWNESS spotlights sentimental objects
A documentary-style short directed by Partizan’s Ethan & Tom spotlights eccentric characters and the stories behind their most beloved keepsakes.
Greater Anglia's scenic getaways
Greater Anglia has released a new campaign which aims to reframe East Anglia as the ultimate antidote to busy city life.
mo.co's loco promos
Supercell's latest title gets a trio of bonkers spots directed by Zac Ella, in which unhinged monster-hunting startup founders share their battle tips.
Alpine lights the way
To celebrate its 70th anniversary, Alpine has unveiled a new campaign retracing the history of a brand which believes in a certain conviction; that lightness is a force.
Sprite feels the burn
A playful, fiery montage from the fizzy drink brand celebrates sadistic spice lovers who pair hot food with Sprite.
Are friends (and neighbours) electric?
Leo UK and Škoda challenge the UK’s electric car stereotypes in this witty campaign about a judgy neighbourhood.
BHD shoots from the heart
A father learns to play wheelchair basketball so he can teach with his son in a heartwarming campaign from the Dominican Republic based bank.
Ocado’s life in lists
Uncommon’s campaign for the online grocer cleverly blends inventories of essential staples with more emotional tallies.
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HOKA's community spirit
This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.
NeoConnessi's cinematic tech-talk
This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Joana Bosch's beautiful break in the clouds
The filmmaker's poetic short looks to the skies to contemplate brotherly love and loss.
Private Island's discontented AInfluencer
The AI artisans craft a barmy, boisterous film in which an emotional content creator speeds through his virtual life.
Jordan pulls the on-court strings
This new campaign for the famous Jordan shoe tells the story of a young Michael Jordan's tour across Europe and one particular stop in Italy that helped launch Jordan into the stratosphere.
KFC’s fancy finger-lickin' feast
Aristocrats abandon their etiquette when the fried chicken arrives in a gorgeously styled spot for the fast-food brand.
Just one more pint (of blood)
Forsman & Bodenfors/Dublin's new campaign for the Road Safety Authority tackles drink driving with a simple, visceral TVC.