The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Elias Ben Dahhou shows the human cost of press repression
The director’s impactful social film captures the quiet paranoia that haunts two journalists’ final moments of freedom.
The Story Club finds football’s local Sages
Created with The Team and VCCP, Businesses behind the badge shows the infrastructure at the heart of football communities across the UK.
Brazil takes flight with Nike
The sports apparel brand champions Brazil’s joyful energy as its football team’s most threatening advantage.
National Literacy Trust’s latest is bound to inspire
Reading helps people learn more about their passions in Fold7’s charming, mixed-media campaign for the independent UK charity.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
The race is on for KFC
The third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
Sentenced to fail
Apprentis d’Auteuil, a charity for disadvantaged youth, launches a striking campaign that highlights the injustice of kids being condemned by society before having done anything.
DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.