the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

10^th Jan

TheAileySchool’smuseumofmovement

Director Ezra Hurwitz’s artful short film set amidst the Whitney Museum’s collections captures the emotional core of the dance company’s history.

10^th Jan

MattyMatheson'sun-Bear-ablecustomers

In a sly spot for hospitality app Toast, the The Bear star joins some tricky diners in putting service staff through their paces.

9^th Jan

CALMdrillsamessagetoGenZ

Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.

9^th Jan

The Northern tea brand brews up a droll spot starring Sarah Lancashire as the tough talking crime-buster she played in UK TV show Happy Valley. This time she’s investigating a serious case of biscuit theft. Crumbs!

9^th Jan

ZUGU faces up to death

Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.

8^th Jan

Quality Meats meets German meats

In a trio of deranged spots, Method & Madness directing duo Casey Lock and Ross Zuchowski ask American Gen-Zers to 'Open Your Mouth Mind' to the tasty benefits of German Doner Kebabs.

8^th Jan

Impetus ends the disappearing acts

This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.

8^th Jan

Rema's wrong neck of the woods

The Nigerian rapper's new promo for his track Ozeba sees him roaming the forest with an eerie search party.

8^th Jan

Yorkshire Tea’s decaffeination proclamation

The British hot beverage brand offers a not-so-elegant solution to differentiating decaf from regular teas in a comedic campaign directed by Andy McLeod.

8^th Jan

Wealthsimple's sluggish hero

A determined gastropod faces an insurmountable challenge in Martin de Thurrah's humorous spot for the investment service.

8^th Jan AD OF THE WEEK

Cadbury's sweetly poignant reminder

Steve Rogers directs VCCP's latest iteration of the brand's Generosity series, created in partnership with Alzheimer’s Research UK.

8^th Jan

People Like Us explains what’s in a name

The UK non-profit launches a poignant and poetic campaign addressing disparities in pay and treatment between White and Minority background job seekers.

7^th Jan

Bad Bunny's good froggy

The Puerto Rican rapper directs a charming short to publicise his album drop, in which Jacobo Morales reflects on his life... to an animated frog named Concho.

7^th Jan

M.I.A's flower power

The British singer-songwriter M.I.A. has dropped a new music video for Marigold that conveys a positive message amid apocalyptic scenes.

7^th Jan

Amnesty International speaks for the silenced

Andrew De Zen's hard-hitting PSA for the humanitarian organisation highlights how protesting the war in Russia carries the same punishment as violent crimes.

6^th Jan

Deezer's disco dust-up geezers

A boxing match takes a balletic turn in BETC's charming spot for the music platform.

6^th Jan

Doechii’s nostalgic narrative

The American singer-songwriter and rapper gets deep in a 90s-sitcom-inspired promo for her track Denial Is A River.

3^rd Jan

A year of fear for Crisis

A raw and poignant campaign from the UK charity captures the relentless struggles of being homeless, and the real differences that donations can make.

Let's keep it short

A few of our favourite short films from the past few weeks.

Stefan Hunt and Vanessa Marian give the boys a chance to dance

The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.

Andrew Laurich makes camping bearable

The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Will Webb's Personal Effects

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.