The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
Zulu Alpha Kilo gives greenbacks a Lyft
OPC Productions’ Jeff Low directs a hilarious spoof PSA asking taxi users to 'save the money' and check alternative apps.
The YDA puts the cute in cult(e)
French production company Wilders places children’s toys in distinctly grown-up movie scenes for the Young Director Awards’ opening title sequence.
Rob Cantor's boyhood ballad
The songwriter's charming ode to fatherhood is given a music video that balances silliness and sincerity.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
Makeshift Art Bar’s celebrity identity crisis
A Harry Styles impersonator loses touch with reality at a Benidorm holiday club in a playful promo from the Belfast-based underground band.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
The DfE teaches us some moves
An educator's morning commute is punctuated by choreography in this charming and uplifting film for the Department for Education from M&C Saatchi and Gary Freedman.
Eugene Cheong's new book really slaps
In the launch film for Cowards Don’t Go To Heaven, a young creative is shown some tough love as he tries to read it.
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Betfred puts its faith in football
A touching campaign from the betting platform captures the emotion, rituals and communities at the heart of UK tournament culture.
David Dearlove's video nasty
The Arts & Sciences director takes us back to a 90s video shop with a difference in this comedically chilling film for Smartphone Free Childhood.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Blackpool FC honours the town behind the team
A poetic film marking the football club’s kit launch paints an endearing portrait of Blackpool and its people, tied together by its iconic tangerine colours.
Portugal counts its Betclic blessings
The gaming platform celebrates becoming Official Partner of the Portuguese Football Federation with a jaunty spot musing on Portugal’s good footballing fortune.
Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Vedran Rupic launches his own soda, and the ads are as weird as you'd hope
The director, alongside Business Club's Tom Berendsen and marketer Marisa Thomas, launches new vitamin soda brand Orderly Fluid with a series of increasingly odd and hilarious films.