The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Tesco’s topping of contention
BBH’s tongue-in-cheek spot for the British supermarket dives into the age-old debate of whether a certain tropical fruit belongs on a pizza.
Paulig's extraordinary cup of Joe
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
Chicken Licken's call from the wild
A lost man finds his way through the scent of tasty drumsticks in Joe Public's epic new spot.
Malaria No More flips the script
Blinkink director Ng'endo Mukii teams up with JM Film’s Paul Akinrinlola to create an impactful mixed-media film raising awareness about the global impact of the disease.
Kiwi Plates’ fright night
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
Jason Alexander dips into therapy for Mike's Amazing
The Chefler Foods condiment brand teams up with the Seinfeld actor for a comedic group anger management session.
Loyle Carner's reflections on fatherhood
The English hip-hop musician ponders about becoming a dad in a whimsical, self-directed promo for his new track Lyin.
Revolut’s woolly world of wonders
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
Ocado backs into summer
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Jonathan Bregel captures life after death
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
Allianz’s avian animation
Betterman and The Greatest Showman director Michael Gracy lends his emotive storytelling to a visually striking CGI spot encapsulating the insurance brand’s core values.
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Eastpak ad (back)packs a punch
This exhilarating film for the bag brand races through the decades depicting young adults exploring their creativity and self-expression.
Wait Until 8th dials in on the danger of smartphones
Director David Berlandi’s impactful PSA depicts the anxiety, insecurity and bullying children are exposed to when they’re given access to a phone and social media.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Ludovic Gontrand's big-hearted tall tale for Didi Han
The HAMLET director's promo for the Korean artist’s new track, Youth, sees a lonely giant find friendship.
HotelTonight and Airbnb divide our attention
A charming gent makes the most of split-screen savings in Carl Sundemo's witty spot.
Rust-Oleum's new paint job
An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.
Hovis's sign of the times
Zak Razvi helms a heartwarmingly wholesome film spotlighting buildings with the British bread brand's advertising baked into their bricks.
Electrolux explores the burden of beauty
Leaning in on the brand's Swedish credentials, this dry spot from Publicis London plays with the coolness of the country.