The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
Frederick Grove’s modern renaissance
An enchanting film from the East London jewellers draws visual parallels between centuries-old artwork and contemporary craft.
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FinanceOS shows the dangers of data
In GenAI-created spot Jeff's Downfall, Slai director Nick Tasker demonstrates what can happen when artificial intelligence is left to make sense of decidedly unintelligent info.
Reddit gets real
A playful trio of spots created by Mischief honour the humans at the heart of the online forum’s diverse communities.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Lilydale goes cross-country
In a charming campaign from Clemenger BBDO and director Christopher Riggert, a farmer takes drastic steps to make sure a shopper makes the right choice.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for Back Market, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
Stephen Graham's act of love
Singer-songwriter Myles Smith steps behind the camera for the first time, writing and directing the video for his single Hold Me in the Dark, starring Stephen Graham.