The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Danny Dyer gives Rob Lowe the lowdown on football for Paddy Power
Ahead of the World Cup kick-off next month, British legend Danny Dyer takes on the none-more-Amercian Rob Lowe in an argument to see who does the beautiful game better.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Greenpeace slaps back at big oil bullies
Javier Bardem and Yasmin Finney appear in a chilling film for the environmental organisation that dramatises the threat of abusive SLAPP lawsuits.
Wayne Rooney ruffs it for Nike x Palace
Directed by duo Burnermunde, this surreal spot sees a series of vignettes narrated by Rooney's portrayal of Shakespeare's Richard II.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Pulling on Olivia Rodrigo’s heartstrings
The GRAMMY-winning singer songwriter’s official video for her new single the cure, sees her unspooling in a curious cardboard clinic.
Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
Rimowa reflects on the miles that make us
This trilogy of spots for the suitcase and travel brand is a poetic, sonorous ode to a life in transit.
Roca orchestrates a storm for Cemento Andino
The Peruvian cement brand visualises the strength and endurance of its materials amidst the elements with a compelling musical performance.
Coinbase breaks the pattern
Steve Rogers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Miracle-Gro roots us in the real world
The plant care brand immerses us in the sounds and sights of nature in a simplistic, sensory-centred campaign aiming to reconnect people with the outdoors.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
Anitta’s sacred beats
Accompanying her eighth studio album EQUILIBRIVM, the Brazilian pop icon releases a stunning visual album tapping into her country’s roots, rich culture and spiritual pulse.
Canva’s coo-coo creative
A pigeon gets crafty in DUDE Milan’s characterful stop-motion animation for the online graphic design tool.
PETA’s horrific human touch
The animal rights activist group releases a chilling film using fashion-inspired visuals and human actors to expose the brutality of laboratory animal testing.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.