The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
shots Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game.
Super Bowl LX: The other 364 days
Though not the result he'd hoped for in terms of the actual game, what did Josh Green, CCO at ELVIS London, think of the the other clash taking place yesterday during the battle of the brands, and why doesn't advertising approach every day like it's the Super Bowl?
The specificity paradox: Winning the game by losing half the audience
The old saying, 'you can't please all the people all the time' is, says Patrick Marzullo, Managing Director, Creative Studio at Coinbase, never truer than during the Super Bowl. With an audience of 120 million people, you need to be specific, because if you hit that sweet spot, then you can break through the screen and into culture.
How to make a feature with a commercials mindset
When director Lawrence Jacomelli needed to shoot his feature Blood Star in 10 days, he realised that moviemaking magic can happen when you apply lessons learned in ad production.
Tactics not theatrics: How to direct footballers
With the Super Bowl upcoming, athletes are taking centre stage. But athletes aren't actors, and expecting them to be can lead to all kinds of problems. The FIFA World Cup is also on the horizon and here, director Ben Woolf, who specialises in sports and performance shoots, explains how to get the best out of some footballing heroes.
Well, well, wellness
Wellness is everywhere now, in our tech, in our daily lives, in our household brands. Tim Cumming looks at its strange history and evolution – from a niche hippyscape to a multi-billion dollar industry – and talks to a range of brands and creatives about selling wellness in the 2020s
Why personal wellness can be infectious
Understanding your own mental and physical wellbeing can put you in a position to be understanding of and helpful to those whom you work with, says Lou Allen, MD at Factory and SIREN. Here, she outlines her journey from depression to positivity and how it impacted on her work and life.
The songs that sell: How music shapes the Super Bowl
With the Super Bowl less than two weeks away, the influx of high-end, mass appeal ads is on its way. But, says Joseph Miller, Founder of Can You Clear Me Now, it's not always the array of celebrities that make a campaign stick in the mind, but the choice of music.
WPP Production: The industry responds
Following last week’s news of WPP launching WPP Production, shots has spoken to production company leaders and trade bodies on what the move could mean for craft, competition, and the future of the agency and production company relationship.