The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
As Senior Motion Designer at Entropico, Toby Garrow sees movement through a motion design lens, where emotion, rhythm, and behaviour are distilled into their most essential forms and cinematography is connected to performance and intuition.
Is AI the end of production, or a new beginning?
Considering Omnicom and IPG’s recent job cuts and the AI revolution, Jon Williams, Founder and CEO of The Liberty Guild wonders if labour is reduced at scale, what replaces it? And if cost barriers fall, how will craft be redefined?
AI, production, and the value of perspective
Artificial intelligence may make it seem that anything is possible but, says Alex Cowley, Head of Production at Neverland, that isn't always the case. It is a producer's job to bridge the gap between 'potential' and 'achievable', all while keeping craft at the forefront.
How to make brand-artist collaborations that don’t suck
Oscar Eavis, co-founder and Strategy Director at creative agency Mox, argues that most brand-artist collaborations aren't collaborations, they're talent rentals with a sexy co-creation sticker on them, so what’s the secret to a successful partnership?
How brands should show up in women's sports
BANDIT Executive Producer Laura Relovsky explores why storytelling around female athletes is resonating more than ever.
What SNL UK can teach marketers about cultural nuance
The hugely successful Saturday Night Live has recently travelled across the Pond from the US to the UK. But, says Dominic Dithurbide, VP of Marketing at MarketFully, success in one territory doesn't guarantee success elsewhere, a lesson advertising must pay heed to.
Independence in production isn’t inefficiency; it’s part of the value
Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
How creator collaboration is shaping the production process
From Reese Witherspoon to YouTubers, a new wave of entrepreneurs are rewriting the rules of production. Founder of talent management agency Season25, Jessica Joseph, explores how digital talent is gaining creative control and turning collaboration into the blueprint for the future of content.
Why comedy is having a serious moment
Sara Eolin & Veronica Diaferia, Co-Founders of production company Tinygiant, analyse why comedy direction is one of today’s most demanding and valuable creative crafts.