The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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While younger generations aren't exactly ditching their smartphones completely, they are embracing a more tactile and disconnected approach to some areas of life. Emma Thompson, Head of Agency at Golley Slater, look at why.
Two stops over: Craft, silence and the leadership no curriculum teaches
Manuel Nogueira, photographer, filmmaker and Chief Executive Officer of Matter + Energy, has shot for publications including Vogue, Elle and Nowness. As the company's CEO, he believes craft has taught him much more about leadership than any business school ever could.
How the search for new talent has changed over three decades
As the deadline for 2026's shots-supported Young Director Award approaches this week, we speak to some of the event's main sponsors, each of whom sits at the head of a successful production company, about why the search for new talent has changed, but how the goal has remained the same.
Pay to skip: Who is watching the ads?
We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
Tangibility: McDonald’s secret sauce for truly getting its message across
If being playful is a powerful brand asset, then McDonald's approach to it comes in the form of tangible, real-world campaigns that aim to deliver joy. And Cameron Russell, Head of Marketing at Marketreach, is loving it.
There is a current that moves: Emotion, instinct and directing with feeling
Director Georgia Hudson reflects on movement beyond the physical, and how instinct, trust and human connection shape the work.
Making motion matter in traditional sectors
Creative Director at HB, Scott McGuffie, explains how designers can shift the conversation around motion to demonstrate its real value in helping audiences understand, interact and engage with professional services.
What movement can teach us about releasing control
Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.