The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
How agencies can help ADHD creatives thrive
Dillah Zakbah, Deputy ECD at Fold7, suggests that as adland is an industry that seems to lure neurodivergent individuals, how can it best support their chaotic, curious, ever-creative brains.
Cannes proved AI needs filmmakers more than filmmakers need AI
After a Lions where AI dominated the conversation but not the winners list, Human Theory Films co-founder Emma Raz argues that the future belongs to filmmakers who understand the tools without mistaking them for the craft.
Snapshots - Jim Mollica, Bose
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
Using iconic content to build trust, authenticity and cultural resonance in the age of AI
As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
Ideas > celebrities: What FMCG brands can learn from this year’s World Cup
Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that power is often overwhelming what should be the central performer; the idea.
Why bravery means business
What can brands learn from the likes of Harry Styles and Bad Bunny? Carmen Rodriguez, Global Chief Growth Officer and Partner at GUT notes their success represents a cultural shift away from safe mass appeal towards bold, participatory identity building.
Ciao, Panini: The future of collectables is both physical and digital
The World Cup is upon us and, for households around the world, so too is the tradition of Panini sticker albums. But with Panini set to lose it's fifty-year-old license after 2030's tournament, Christina Miller, Chief Social Officer EMEA at VML, looks at the changing nature of collecting and what it means for marketers.