The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Clive Russell, graphic designer and founder of agency This Ain’t Rock’n’Roll, and Dave Bell, Creative Partner of KesselsKramer, discuss their work on what is arguably the most crucial marketing comms in our species’ history – the ‘branding’ of environmental movements Extinction Rebellion and Ocean Rebellion.
Shift happens; brands and evolving sports fandoms
From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.
Building it better: behind the scenes of sustainable set design
Chris Rhodes, founder and creative director of Experience, is on a mission to make sustainable production a priority. Here, he discusses the innovative techniques driving greener production, how client expectations are changing, and why responsible set design is just good business.
Beyond the hype: how should brands navigate the cultural zeitgeist?
In today's hyper-competitive attention landscape, all brands need to tap into contemporary culture – that much is clear. But Yuliana Safari, Strategy Director at JDO Global and Monique Centrone, Head of Cultural Strategy at Ipsos Strategy3 argue that winning at pop culture isn’t the only way to do it.
AI's power play, and its impact on our world
As well as being a disruptor of traditional creative culture and an ethical minefield, artificial intelligence is also – unbeknownst to many – having a huge impact on our climate. Freelance Group Creative Director Ben Kay takes time away from LinkedIn to explain AI's sustainability shockwaves.
Is the climate crisis adland’s greatest communications challenge?
Jessie Nagel and Julian Katz, founders of Green The Bid, a volunteer organisation promoting sustainability in production, explore the burning issue of environmental breakdown and the language we use – and need to use – when we talk about it.
The reality of being a B-Corp: convincing clients to truly commit to sustainability
Reflecting on her experience at the now-closed Odelay Films, Prudence Beecroft, MD and EP at Not Just Any, reflects on the hard truths behind running a B-Corp certified production company, calling for greater accountability and collaboration in the industry.
A new experience; how IP-driven brands can deepen fan loyalty
Whether it's Harry Potter, the MCU, Stranger Things or anything in between, fans want to feel connected to the things they love. Michelle Du Prat, Strategy Director and Co-Founder at Household, looks at how immersive experiences can offer more for those fans, and the brands they serve.
Send in the clouds: do we over use digital storage?
Emma Horton, XR Global’s Head of Impact suggests that while the ad industry is attempting to address sustainability in production, the growing carbon cost of infinite asset storage remains largely ignored.