The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
What do the world's most valuable brands have in common?
Jed Hallam, Founder of CultureLab, believes that cultural relevance for brands is key, but he's never been able to prove it; until now. Backed by a new data-driven study, Hallam argues that if you're going to build a brand, cultural relevance is crucial.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
How agencies can help ADHD creatives thrive
Dillah Zakbah, Deputy ECD at Fold7, suggests that as adland is an industry that seems to lure neurodivergent individuals, how can it best support their chaotic, curious, ever-creative brains.
Snapshots - Jim Mollica, Bose
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
Snapshots - Richard Glasson, WPP Production
shots Co-Editor Danny Edwards talks to WPP Production’s Richard Glasson about global production, independent partners, AI, emerging talent and making effective work beyond the awards spotlight.
Using iconic content to build trust, authenticity and cultural resonance in the age of AI
As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Ideas > celebrities: What FMCG brands can learn from this year’s World Cup
Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that power is often overwhelming what should be the central performer; the idea.
Why is the advertising industry so addicted to celebrities who don’t care about advertising?
A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.