The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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The accessory chain that introduced millions of kids to style is in administration; Hannah Partridge, Client Services Director at Seen Studios, explores how it could lean into nostalgia in order to reinvent itself for a new generation.
Joe Caroff, James Bond and avoiding AI slop
Joe Caroff was the graphic designer behind the double-0-seven logo and hundreds of classic movie posters. After Caroff’s recent death, Tom Ellis, Director of Ad Creative at Yahoo, asks whether skills like the famous designer’s will remain in demand, or whether AI will become creativity's Blofeld.
Rewind: Why festivals are the ultimate stage for brand nostalgia
With a summer dominated by a 90s music phenomenon, and Generations Z and A looking backwards in order to find their way, 'nostalgia' has been this year's watchword. But how best to harness this feeling? Damilola Onamusi, Head of Client Strategy & Delivery at Pulse, believes music festivals are the perfect stage.
Back for the future: Why the creative industries hit rewind to tell new stories
The lure of nostalgia is one advertisers and brands are rediscovering has surprising reach and power in an age of relentless technological change. Tim Cumming talks to a range of creatives to discover how nostalgia for the past can shape the future.
Silence isn't neutral: It’s time to shout louder about DEI
Kate Higham, UK Managing Director at Born Social, argues that without deliberate efforts to build representative and inclusive creative workforces, through initiatives like the Brixton Finishing School, we risk seeing diversity slowly vanish from advertising briefs, campaigns, and culture.
Why brands can’t afford to ignore 24 million LGBTQ+ consumers
Mark Tevis, EVP of Sales and Partnerships at broadcaster Revry argues that, despite challenging times for DEI initiatives, brands that shun diverse audiences in their marketing will be losing out.
More than nostalgia: Why legacy brands must lead culture, not chase it
Kicking off shots' Nostalgia Focus this month, Seb Hill, Executive Creative Director at BBD Perfect Storm explores how brands like Gap and Ribena are reawakening their storytelling power by tapping into memories of past times.
Editing the narrative: How to support women in post production
While the tech industry created initiatives to encourage more women into it, post production has yet to attempt the same outreach. But, says Madi King, Studio Manager at Transmission, there are plenty of talented and ambitious women looking for opportunities, and who will only make the sector creatively stronger.
Signed or stuck: How emerging directors are navigating a shifting commercial landscape
In today’s evolving economy, the traditional path for new directors is no longer a clear route. Here, Veronica Diaferia, Founder of production company Tinygiant, explores why young talent is opting to stay independent, as the model of signing with a production company isn’t delivering as it used to.