the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
2025 will be the year of brutal brand honesty
While advertising in the first half of the 2020s was defined by caution, sensitivity and increased public accountability, Paul Prato, ECD of PPK, predicts that 2025 will see a boom in bolder branding.
Risk and reward; playing it safe is a creative dead end
As a new year arrives, so too should a new approach to advertising, says World War Seven director Emma Debany. Or, rather, a return to an old approach; one which might take guts to roll the creative dice, but which can also deliver creative glory.
The power of the past in tomorrow’s branding
Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could be good old-fashioned heritage.
Adland'shappytropemasmessaging
Why Russell Brand’s baptism is a depressing turning point for men’s mental health
If a holy hand of forgiveness is sought, does that really absolve a man's sins? If a mental health diagnosis is declared, does that truly exonerate any male transgression? No, of course it doesn't, says Amy Kean, but if famous and fallible people keep insisting it does, where does that leave the already fragile men’s mental health movement?
Does 'exclusive' really exist anymore?
As a director, you might be 'exclusive'. But, asks Luke Lashley, Founder of Departure, is that really the case? Is the traditional model for director representation working, or is it time to rebuild the future?
The more things change...; what the future can learn from the past
The more things change, the more they stay the same. Despite evolving industry practices, death-knell predictions for traditional approaches, and fears of technological upheaval, Washington Square Films Founder Joshua Blum, and EVP of Production/Producer Han West, believe that advertising's key tenets remain its core power.
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The Fisher family Christmas review of 2024
Christmas is all about traditions and, here at shots, one such tradition is that Daniel Fisher, the Global CCO of INGO and member of Ogilvy's Worldwide Creative Council, along with his two young daughters Know It Alls, cast their collective creative eye over advertising's Christmas campaigns.
Do something, Gromit!’ The beauty of sculpting a project frame-by-frame
With the upcoming release of a new Wallace & Gromit film this Christmas, Joseph Boyle, Senior Film Editor at Wonderhatch, looks at why more traditional filmmaking techniques still offer something special, despite the advancement of creative technologies.
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