The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
shots Co-Editor Jamie Madge talks to The New York Times’ Chanelle Kalfas about truth, subscriptions, Wordle, recipes and how a 175-year-old publisher keeps making itself part of people’s daily lives.
The long and short of it: What The Odyssey teaches marketers about attention
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
The craft crisis: Why creativity’s future belongs to the brave
After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
What do the world's most valuable brands have in common?
Jed Hallam, Founder of CultureLab, believes that cultural relevance for brands is key, but he's never been able to prove it; until now. Backed by a new data-driven study, Hallam argues that if you're going to build a brand, cultural relevance is crucial.
How agencies can help ADHD creatives thrive
Dillah Zakbah, Deputy ECD at Fold7, suggests that as adland is an industry that seems to lure neurodivergent individuals, how can it best support their chaotic, curious, ever-creative brains.
Cannes proved AI needs filmmakers more than filmmakers need AI
After a Lions where AI dominated the conversation but not the winners list, Human Theory Films co-founder Emma Raz argues that the future belongs to filmmakers who understand the tools without mistaking them for the craft.
Snapshots - Jim Mollica, Bose
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
Using iconic content to build trust, authenticity and cultural resonance in the age of AI
As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.