The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Rather than seeing artificial intelligence as a threat to her job, FIN Studios Head of Studio, Tabitha Onofri, chose to understand it. Now, she believes it can be a huge benefit to the role she - and others - have; you just have to know where to start.
How the next era of documentaries will bring audiences inside the story
Jay Allen, Emmy-nominated producer and VP of Unscripted at SunnyBoy Entertainment, discusses the evolution of unscripted storytelling and why audiences are gravitating toward immersive nonfiction experiences and behind-the-scenes style content.
Fear and loathing in artificial reality
Ben Smith, a visual storytelling veteran, Co-Founder and ECD at The Mayda Creative co., explores the cultural tension between authenticity and artifice as he journeys through the artificial landscapes of media production.
Greenhushing or greenshouting: How to market the message of climate catastrophe
As we face up to the alarming realities of climate change, Tracey Lee, Strategic Advisor to Creatives for Climate, answers questions about how the ad industry can put its influence to good use by creating awareness and change without causing panic.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
Can audiences connect to synthetic characters?
Oriana Tinti, creator of Victoria D. the AI-generated protagonist of an online drama series discusses AI and the tension between emotional truth and digital imagery.
Be more Bosch: Why marketing needs more emotion
Making people feel something is the aim of both art and advertising but, says Annie Harte, Audience Strategy Lead at eight&four, the latter usually relies on highlighting one specific emotion; happiness. So, what if advertisers embraced the approach of 15th century artist Hieronymus Bosch, and targeted the gamut of human emotions?
Natural is a production choice: What child performers reveal about authenticity
Drawing on his experience supporting a young family member’s acting career, Toronto-based writer, filmmaker and independent researcherJoshua W.J. Brown argues that authentic child performances depend not on the absence of production, but on more thoughtful casting, temperament, direction and expectations.
WPP Production’s triple-bid row: The industry responds
Published extracts from leaked WPP Production guidance have reignited debate over competitive bidding and client choice. WPP says the extracts have been selectively quoted and rejects suggestions that it misleads clients or undermines fair competition. shots gathers the industry’s response.