The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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GPN Owner and CEO Julia Weichinger explains how a year of AI panic turned into a period of reinvention, connection, and creative rebirth.
How Clarks has managed to stay on the front foot for two centuries
It's often said that getting to the top is the easy part; it's staying there that takes the effort. If you're a brand, you might want to follow the footsteps Clarks shoes, says Alex Taylor-Smith, Director at children’s media specialist Generation Media, because it's won the hearts and minds of generations of people.
Hilarity or calamity? A comedian’s view of this year’s Christmas commercials
Award-winning British comedian, actor, writer and star of Mock the Week, Have I Got News for You, Pointless and more, Ria Lina casts her star-rated chuckle-ometer over this year’s Christmas ads.
How to court Gen Alpha without kiddifying your brand
There's a new type of CEO in town; they're brand-savvy, fashion-literate, tech-facing and around 12-years-old. Monica A Chun, President of Acceleration Community of Companies (ACC), explains why Generation Alpha holds the future in its hands.
Turning B Corp into a cultural shift
Last month, Amelie Lambert explored the ‘why’ regarding the decision to go B-Corp. This month she speaks to a number of sustainably minded creative business leaders to look into the ‘how’ of getting certified.
From Christmas crackers to unreal unmagic: A holiday ad review
Casting their eyes over this year’s big brand festive campaigns, Lisa Nichols and Gary Fawcett, ECDs at TBWA/MCR, are charmed by the John Lewis formula, Taika Waititi’s doodle dude and less impressed by Coca-Cola’s ‘it’s the unreal thing’.
Humanity, humour and resilience take centre stage at shots Out Of The Box
At the third annual event, speakers from across advertising, production and culture shared perspectives on AI, inclusion, creative craft and the shifting realities of modern production practices. As Lucy Aitken notes, the discussions highlighted the pressures, questions and opportunities facing the industry.
One season, many stories: Bringing Christmas from global to local
From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
Why gender balance in music matters for culture and brands
Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.