The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Drawing on their animated, fictional documentary Acid City, Hornet animation director Jack Wedge and game designer Will Freudenheim consider what “worldbuilding” means when climate collapse makes reality feel stranger than fiction.
Editing the narrative: How to support women in post production
While the tech industry created initiatives to encourage more women into it, post production has yet to attempt the same outreach. But, says Madi King, Studio Manager at Transmission, there are plenty of talented and ambitious women looking for opportunities, and who will only make the sector creatively stronger.
Signed or stuck: How emerging directors are navigating a shifting commercial landscape
In today’s evolving economy, the traditional path for new directors is no longer a clear route. Here, Veronica Diaferia, Founder of production company Tinygiant, explores why young talent is opting to stay independent, as the model of signing with a production company isn’t delivering as it used to.
How to make production a synergetic space for everyone
Abby Thompson, Associate Creative Director of creative studio Xpedition shares a POV from a Gen Z on how to banish on-set discomfort and build a safe, harmonious working environment.
Giving brands character: Why mascots work, and how to make one that lasts
From Kellogg's Tony the Tiger to Compare the Market's meerkats, Electric Theatre Collective Animation Director David Bryan unpacks the enduring appeal of brand mascots and how to create one with cultural staying power.
Culture can’t be faked: How performative DEI misses the mark
Stephen Love Jr, Co-Founder of Black-owned, Black-run production company Invisible Collective, explains how, at a time when DEI is under threat, the drive for authentic, inclusive storytelling that’s lived – not researched – is more important than ever.
Rats in a barrel: How production is eating itself
It's no secret that times are tough in production and as Chris Baker, Head of New Business at Park Village and a long-time production company rep says, it might just get tougher. But if there's one thing we can rely on, it's the ingenuity and never-say-die attitude of the production community.
The revolution will be animated: Why animation is my Molotov cocktail
With the ability to go beyond the limitations of live-action and set fire to perceived social norms, Carl Jones, Co-Founder of animation studio Martian Blueberry, explains why animation isn't just for kids.
What my autistic daughter taught me about being a CD
Adam Bodfish, ECD at McCann Birmingham, thought he understood neurodivergence – that’s until his daughter’s diagnosis. Here, he explains what he’s learned since, not just about parenting, but about managing neurodiverse staff members and making empathy a creative strategy.