The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
Can audiences connect to synthetic characters?
Oriana Tinti, creator of Victoria D. the AI-generated protagonist of an online drama series discusses AI and the tension between emotional truth and digital imagery.
Be more Bosch: Why marketing needs more emotion
Making people feel something is the aim of both art and advertising but, says Annie Harte, Audience Strategy Lead at eight&four, the latter usually relies on highlighting one specific emotion; happiness. So, what if advertisers embraced the approach of 15th century artist Hieronymus Bosch, and targeted the gamut of human emotions?
Is craft becoming a luxury good?
Justine Armour, International Chief Creative Officer, at 72andSunny talks us through the complexity of crafting ads, and how we can learn to take our time with perfecting the art.
WPP Production’s triple-bid row: The industry responds
Published extracts from leaked WPP Production guidance have reignited debate over competitive bidding and client choice. WPP says the extracts have been selectively quoted and rejects suggestions that it misleads clients or undermines fair competition. shots gathers the industry’s response.
Awards and altruism: How adland decides where to give away its creativity
As charities fight harder for funding and agencies harder for an audience’s time and attention, what makes a cause worth saying yes to? Jonathan Grant looks at whether pro bono work can only thrive if it’s good for everyone involved.
The necessity of choice
TJ Sponzo, newly appointed as Commercial Director at Electric Theatre Collective, explores what a 60-year-old French film made of still photographs can teach us about advertising, at a time when AI is reducing the need for creative decision-making.
Cracking the connection code
As online ennui and a renewed appetite for IRL meet-ups grow, Caroline Sparkes, Director of Global Brand Marketing, Sparks, suggests we reevaluate the power of offline networking and creative connections.
The human factor: How the industry is getting real
This year’s Cannes Lions saw the focus pulled on human versus machine, putting the AI tools that have entered the arena firmly in their place. Tim Cumming speaks to a range of industry voices as a new sense of the reality and power of human creativity dawns.