The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
AI has flattened craft, shifting value from execution to judgement. The Moon Unit believes that, this year at the Cannes Lions, the industry will be forced to decide whether creativity is defined by what can be made, or by what’s truly worth making.
How to get awards judging completely wrong in five easy steps
With a raft of advertising awards shows throughout every year, and with the Cannes Lions just around the corner, Ross Taylor, Group Executive Creative Director at Havas Play London, shares the things he believes jurors at any show should try to avoid.
When it comes to playfulness, joy pays dividends
World War Seven Managing Director and Partner, Sloane Skala, believes that the atmosphere on a set, the camaraderie and the joyfulness, leaches into the work. If you're attempting to make a comedy spot but things are tense and clients are anxious, building playfulness into the whole operation lights the fuse for creativity.
In order to win, brands need to recognise that the World Cup is a different game
With the FIFA World Cup kicking off today, Kerel Cooper, CMO at MarketCast, looks at the opportunities for brands and why football's greatest show is a huge opportunity for the brands that know how to approach it.
What cycling 1,000km across the Alps taught me about leadership
As this year's Fireflies cyclists prepare for the arduous ride into Cannes, Amy Coomber, Chief Creative Production Officer at Neverland, reflects on her inaugural ride in 2025 and the lessons she learned about ambition, resilience and teamwork
From viral moments to meaningful action: What brands miss after a spike
After a newsworthy moment or social media blow-up, quick, effective and creative responses are some brands' bread and butter. But, says Kim Martin, Executive Creative Director at Flourish, those same brands' customer relationship management approach doesn't always match up.
Will AI rescue advertising creativity?
A recent article by Andrew Lang about the potential threat to filmmakers from AI caught director Andy Lambert's attention. Some elements he agreed with, but others he felt less sure about. Here, he explains why he believes AI has the potential to herald a creative renaissance in advertising.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The future is here, and it's human
Talk of AI and its impact on the industry often centres around filmmakers but, asks director Andrew Lang, what about audiences? If, now, "the cost of producing empty spectacle is zero", does that spectacle itself become worthless? Lang believes that filmmakers must look at what AI can do, then do the opposite.