The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
shots Co-Editor Danny Edwards talks to Amazon Brand Innovation Lab’s Dustin Duke about why the best uses of technology start with a proper idea.
A24's Google deal tests whether a cult brand can ever really scale
Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The girl in the Elsa dress
As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
An opinion about AI, that has nothing to do with AI
Imagination and insight are at the heart of great advertising, believes Morgan Whitlock, who aims to bring those traits into TheGardening.Club as Executive Producer of the VFX and AI studio. Because, as production becomes more competitive, simply using this new technology as a cost-saving device isn't enough.
Straight shooting from 2026's Young Arrows Co-Chairs
The Young Arrows shines a light on the industry's up-and-coming talent and, here, this year's jury Co-Chairs, Love Song MD and EP Shirley O'Connor, and 4Creative ECD David Wigglesworth, talk about the best ways to encourage young people into the industry, the challenges in doing so, and why the Young Arrows has an important role to play.
Snapshots - Kerry Tucker, Virtue
shots Co-Editor Jamie Madge talks to Virtue Worldwide President Kerry Tucker about branded entertainment, client nerves, toy catalogue diss tracks and why a great idea should never depend entirely on getting the talent.
Gen Z isn’t failing the creative industry, it's the other way around
Larisa Wong, Creative Strategist at Anomaly and Chair of the Brixton Finishing School Alumni Board, argues that the industry is currently failing the next generation of creatives. She says that rather than asking them to jump through endless hoops, or evaluating new talent through an outdated lens, the industry should be adapting to them.
Snapshots - Chanelle Kalfas, The New York Times
shots Co-Editor Jamie Madge talks to The New York Times’ Chanelle Kalfas about truth, subscriptions, Wordle, recipes and how a 175-year-old publisher keeps making itself part of people’s daily lives.
The long and short of it: What The Odyssey teaches marketers about attention
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.