The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
The craft crisis: Why creativity’s future belongs to the brave
After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
What do the world's most valuable brands have in common?
Jed Hallam, Founder of CultureLab, believes that cultural relevance for brands is key, but he's never been able to prove it; until now. Backed by a new data-driven study, Hallam argues that if you're going to build a brand, cultural relevance is crucial.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
Cannes proved AI needs filmmakers more than filmmakers need AI
After a Lions where AI dominated the conversation but not the winners list, Human Theory Films co-founder Emma Raz argues that the future belongs to filmmakers who understand the tools without mistaking them for the craft.
Snapshots - Jim Mollica, Bose
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
Snapshots - Richard Glasson, WPP Production
shots Co-Editor Danny Edwards talks to WPP Production’s Richard Glasson about global production, independent partners, AI, emerging talent and making effective work beyond the awards spotlight.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
Ideas > celebrities: What FMCG brands can learn from this year’s World Cup
Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that power is often overwhelming what should be the central performer; the idea.