The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
The sun has finally shown itself in Britain, for how long, no one knows, but Chris Baker, New Business Director at Park Village, is thankful it means he can get outside and away from the internet and the AI slop it's serving.
Untapped ability
shots speaks to Tom Woodard, Co-Founder of the newly launched Nashville agency, The Ability Machine, which evolved from the non-profit community group On the Avenue with a mission to empower neurodiverse talent in adland.
Stress test: How can independent production navigate 2026 and beyond?
From pitch costs to the changing media landscape, Rogue Films' owner, MD and EP Kate Taylor breaks down the stresses and strains of the production obstacle course and tries to look at the positives of what 2026 can bring.
Why post production deserves a seat at the creative table
As demand for deliverables grows and AI becomes more embedded in post production workflow, Bianca Redgrave, Managing Director at Studio Private, makes the case for bringing post in from the very start of the creative process.
An Englishwoman in New York: How does producing differ across the pond?
From Super Bowl mania to the caffeinated pace of client meetings, Polly Durrance, EP at Electric Theatre Collective, unpacks on her move from London to the Big Apple and shares the contrasts between producing on either side of the Atlantic.
Why producers should say 'yes', but without selling themselves short
Producers want to make things work, so saying 'yes' is in their DNA but, says Epoch EP & Managing Partner, Melissa Culligan, sometimes saying 'yes' comes with a cost.
Protecting craft and crew in an industry that demands more for less
As budgets tighten and expectations expand, Dalia Burde, Founder and EP at Avocados and Coconuts, explores the soft skill of holding ambition and constraint at once, and knowing when doing 'more with less' comes at a creative and human cost.
Producing without a playbook: What happens when every producer is a hybrid?
As production changes and the role of producer - both production and agency - evolves, Krysia Johnstone, Executive Producer at Boomshot, examines the necessary qualities a producer must have, the changing demands they will face, and the challenges - and opportunities - they can expect.
Agents of change: The new models reshaping UK production
Mia Powell, founder of MAMMAMIA Talent, explores why UK talent agents are increasingly representing external production companies in the advertising ecosystem.