The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Nick Lloyd, Creative Director at MNSTR (part of Project Worldwide), thinks that looking at culture through the rearview mirror can be comforting but potentially calamitous for brands, which need to have an eye on the future.
Can agency experience make you a better ad director?
An encouraging perspective for creatives considering a similar move, Pete Novosel, who’s recently signed to Caviar, has written a candid letter to his younger self, looking back on leaving his ECD role at 72andSunny in 2015 to become a director.
The emotional power of filmmaking in a post-truth world
Drawing on his experience across documentary, drama and commercials, The Corner Shop director Ashley Francis-Roy explores how filmmaking, acting and constructed scenes can reveal genuine emotional truths.
The imperfect advantage: Perspectives on the cultural tension between authenticity and artifice
As AI-generated content makes it harder to distinguish what’s real from what’s manufactured, how can brands maintain trust and human connection? Daniel Kolb, CSO at GUT, explores the growing value of imperfection.
The character outlives the campaign. Can AI keep up?
Founder and Creative Director of Bryan Stenler Studios, Alex Viegas explores how Generative tools make a memorable mascot easier to launch. Keeping that character recognisable, believable and usable across campaigns is a different creative challenge.
Next stop: Relevance. So mind the advertising gap
By the end of this year the London Underground could have full 4G and 5G connectivity. This gives advertisers an opportunity, says Itai Cohen, Chief Strategy Officer at Digital Turbine, but one which requires careful thought, because having full bars does not equal having full attention.
The shots Podcast: Top 5 Scariest Ads
It’s spooky season, so Co-Editors Danny Edwards and Jamie Madge explore advertising’s haunted house for a top five scary spot face-off.
You can't design a place that you need to Google
When you're designing a city's identity, how important is local knowledge? Very, believes Liam Edwards, Art Director at AgencyUK Bath. Which is why he thinks local agencies should get a chance to tell the story of their towns and cities.
Music should build the brand, not just the campaign
Most brands recognise music's emotional power, yet too often treat it as one of the last decisions in the creative process. Brian Berger, Founder and CEO of San Vito Agency, explains why brands should treat music as a strategic asset rather than simply another line item in the production budget.