The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.
emPOWERING neurodiversity; the creative edge our industry needs
With so much significance put on 'out of the box' thinking, why isn't there more thought given to those with neurodiverse traits? Athene Parker, emPOWER Breakfast Founder and autism advocate, says that being neuro-inclusive isn't just a nice approach, it's imperative for creativity.
From throwback to playback: how brands should leverage ‘nowstalgia’ for social
Whether it's an old piece of tech, a fashion throwback or a sound that takes you to a certain period in your life, nostalgia is a powerful tool, and one of which brands can and should take more advantage. Ben Jones, Director of Creative Studios at Coolr, steps back in time.
Thinking in pictures: why dyslexia is film production's secret strength
Though their dyslexia presents difficulties in reading and writing, Daisy Thomson, Head of New Business, and Sophia Ogilvie, Production Manager at Mad Cow Films, share how their visual way of thinking enhances problem-solving, script development, and project management.
I’m not normal... but why do I need a label for you to tolerate me?
Labels can be useful. On jars, for example, because who wants decaf coffee after a late night? Or at large industry gatherings where there're too many names to remember. But sometimes, says Amy Kean, labels are unnecessary, and seem more about absolution than assistance.
If we built this: imagining an adland run by women
Better payment terms, more diplomatic pitching, paternity leave and agency-run daycare programmes are just a few of the utopian visions Sarah Eolin, Partner and EP at Tinygiant, thinks we'd see if the ad world was founded by women.
The creative confidence crisis: How AI is quietly reshaping our instincts
While AI is polishing our output and generating ideas at lightning speed, we're barely beginning to understand its potential impact on our brains. Isobel Farmiloe, Group Strategy Director Dazed Media, questions whether our confidence might be the hidden cost of incorporating AI into our creative processes.
Neurodiversity is going to make you rich
Alice Walker, Senior Strategist at adam&eveDDB New York, is "autistic as fuck", and wants to create a blueprint for workplaces to follow that embraces what neurodiversity can offer. Because being creative, paradigm-shifting thinkers means that neurodiverse folk are potential goldmines.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.