the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
As the landscape rapidly shifts for both TV and advertising, Jack Newman, MD and Co-founder of Bullion Productions, explores how breaking down traditional barriers between the two industries and embracing new collaborations can unlock fresh opportunities to survive and evolve.
How scene-stealing cinema campaigns give your brand the red carpet treatment
Talking to consumers is harder than ever, says Clare Turner, Chief Commercial Officer at Pearl & Dean. Too much noise, too many interruptions... but research suggests cinema can play a starring role, and not just on the screen.
How can brands get the most out of sports stars?
Tom Gent, Co-Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide and shares tips on making ads with athletes.
Super Bowl reviewed: a look at the ads that touched down in 2025
As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.
The spread of ‘the Super Bowl effect’
Since it began in 1966, the NFL’s annual league championship game has become so much bigger than just a big game, frequently commanding the largest audience among all American broadcasts during the year. Alexander Michaelsen, ECD of Jung von Matt SPORTS analyses how the showbiz around the Super Bowl is encouraging global sporting events to up their game.
Rising above the big game 'beige tax'
'Blah' advertising that fails to connect with audiences, especially during the Super Bowl, is criminal, says Liz Grabek, SVP Consumer Strategy at Betty, a Quad agency. So, don't be a victim of the 'beige tax' and, instead, pay your audience the respect they deserve.
Timing is everything; to release or not to release?
In advertising, like in life, timing can be everything. While previous thinking told us pre-releasing a new Super Bowl campaign was a creative no-no, that's not necessarily the case anymore. Kerry O'Connor, Group Strategy Director at McKinney, looks at why.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
TheSuperBowltemplateisanobstinatebeast
The ad industry doesn't care about DEI (and it's getting harder to pretend it does)
What if you were invited to a party but, on arrival, were ignored, then told not to eat the food, or dance to the music? Your seemingly friendly, initially welcoming host sounded like one thing, but turned out to be another. But, says Amy Kean, isn't that a bit like advertising? It might say it wants you to come, might even put together an initiative to encourage your attendance, but its inaction speaks louder than words.
Bach to basics; is it time to listen without prejudice?
Is Beyonce more effective than Bach? Can Sheeran shift more product than Schubert? Gary Hilton, Director of GAS Music, believes that when it comes to music, we should open our minds - and our ears - to not just the new, but the old. Because creative opportunities abound when we listen beyond the expected.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More