The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
Why gender balance in music matters for culture and brands
Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.
Hitting a half-century: The Arrows at fifty
As the awards celebrating British brilliance in TV advertising reaches its 50th birthday, Tim Cumming talks to the recently announced 2026 jury chairs, Lizie Gower and Ben Priest, as well as Chairman of the Arrows Board of Directors, Simon Cooper. They discuss the Arrows' impact and ongoing legacy, and how it can support craft and creativity in challenging times.
Putting the LOLs into OOH: Why are brands overlooking the power of humour in outdoor?
Dave Billing, ECD at Fold7 wonders why – when humour is one of the best ways to cut through and offer cheer in these dark days – are relatively few advertisers are tapping into this powerful tool when it comes to their outdoor campaigns.
Why stills still move
Susie Babchick, Photography and Art Consultant at RSA films, explains why, despite the apparent dominance of video in today’s TikTok terrain, the single, still image is powerful, relevant and set to endure.
What good business really looks like: Reimagining the future
Sustainable transformation advisor Amelie Lambert continues her series on building resilience in the creative sector, by discussing the way forward with Dr Victoria Hurth, academic and author of the book Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy.
Why we can’t escape the zombie: Advertising’s undead achievements
As Halloween shuffles towards us, tapping on our doors to get to the tasty treats inside, Park Village's New Business Director, Chris Baker, examines the enduring appeal of the zombie and how advertising has used these undead death-walkers to its advantage.
Prime time is over. Participation is in
Shared screen experiences are largely a thing of the past, but that doesn't mean shared experiences themselves are gone. Manuela Mesrie, Executive Producer at UNIT9, explains how the collective moment has just shifted medium, and how television can still be a part of it.
From screens to scenes: The rise of experiential storytelling
m ss ng p eces managing partner Kate Oppenheim explores how physical experiences have become the beating heart of brand storytelling.
