The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Labels can be useful. On jars, for example, because who wants decaf coffee after a late night? Or at large industry gatherings where there're too many names to remember. But sometimes, says Amy Kean, labels are unnecessary, and seem more about absolution than assistance.
If we built this: imagining an adland run by women
Better payment terms, more diplomatic pitching, paternity leave and agency-run daycare programmes are just a few of the utopian visions Sarah Eolin, Partner and EP at Tinygiant, thinks we'd see if the ad world was founded by women.
The creative confidence crisis: How AI is quietly reshaping our instincts
While AI is polishing our output and generating ideas at lightning speed, we're barely beginning to understand its potential impact on our brains. Isobel Farmiloe, Group Strategy Director Dazed Media, questions whether our confidence might be the hidden cost of incorporating AI into our creative processes.
All the colours of the spectrum: embracing neurodiversity in adland
As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.
James of all trades: how ADHD can power versatility
James Harris, VP of planning and strategy at WPP, talks to Tim Cumming about the impact of story, keeping it simple and how his ADHD has helped him build a multifaceted career.
Thank God I’m a woman: why it's never felt better to be a female in creative leadership
The glass ceiling is cracking, the doors are opening and the stage is ours for the taking, says Jeannette Bohné, Managing Director of Serviceplan Group Berlin. This International Women's Day, she urges female creatives to step up, speak out, and make space for other women to succeed.
Not a niche; why women’s sports deserve centre stage
As we approach tomorrow's International Women's Day, Meredith Weiss, MD of Boomshot and 77 Ventures, explains how sport has been a cornerstone of her life, why female-led sport is continuing to rise, and how forward-thinking brands are already embracing it.
Craft over code: AI is a powerful production tool—but are we using it the right way?
There’s no denying that AI has the potential to streamline production, but efficiency doesn’t equate to impact. Dom Goldman, Founder & Chief Creative Officer at You’re the Goods and creator of the Papaya Swing spot, explores how we can use it without sacrificing craft for convenience.
Decentralisation: The Great Platform Reset
Tom Quantrell-Cousins Langan, Head of Strategy at Social Element explores the future of the social media landscape, suggesting that more forward-thinking brands are already shifting toward community-owned spaces, paving the way for decentralised platforms that put people first.