The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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NW&CO's Nikki Weiss-Goldstein wants the industry to know that the job isn’t just about landing gigs – it’s about building futures.
Beyond the screen: How the next five years will redefine how we watch
Audiences are used to a defined frame and a curated viewing experience. But, asks Patrick Gather, Chief Innovation Officer and Creative Director at Wonderhatch, as our viewing habits broaden and technology evolves, how might the way we watch change in the coming years?
A whaley good outcome for Ms Blue
Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.
World Goth Day; tapping into the great goth revival
Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.
Why mental wellbeing is the key to creativity
May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?
Is ‘people pleasing’ actually fuelling fascism?
While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.
Planet Earth has Attenborough, but the internet has no one
David Attenborough turned 99 yesterday, and with decades behind him of looking out for planet Earth, he is rightly celebrated. But who's looking out for humans in the ever evolving digital landscape, asks Hester Bates, Chief Marketing Officer at TrueRights.
Shift happens; brands and evolving sports fandoms
From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.
Building it better: behind the scenes of sustainable set design
Chris Rhodes, founder and creative director of Experience, is on a mission to make sustainable production a priority. Here, he discusses the innovative techniques driving greener production, how client expectations are changing, and why responsible set design is just good business.