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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Jenna Russell by Jenna Russell on 21st May 2024

While brands increasingly focus on visual representation, accent discrimination remains an issue often left unspoken. Have we settled into a comfortable illusion of diversity, asks Jenna Russell, Strategic Group Head at elvis, or are we prepared to challenge our own perceptions and redefine what real inclusivity looks like in our industry?

16th May FUTURE FOCUS
Towards a trusted future: how brands can navigate misinformation

Towards a trusted future: how brands can navigate misinformation

As faith in news and social media falters, brands face new challenges in maintaining authenticity and trust. Matt Rebeiro, Executive Strategy Director at Iris, highlights the critical issue of misinformation fuelled by AI, and offers brands strategic tips to foster genuine connections in this uncharted digital territory.

15th May FUTURE FOCUS
Apple Vision Pro’s new world view

Apple Vision Pro’s new world view

Apple has entered the world of headsets with its Vision Pro, and while it’s only available in the US, its implications for advertising and entertainment is potentially game changing. Tim Cumming talks to early adopters and gives it a spin at Imagination’s London lab.

14th May FUTURE FOCUS
When capitalism ends, what happens to advertising?

When capitalism ends, what happens to advertising?

When it comes to advertising, many people would say the most important 'c' involved is creativity. But what if it's not? What if capitalism holds the key to the future of the business? And what happens, asks The Moon Unit, if capitalism crumbles?

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Young Arrows: creativity on target Young Arrows: creativity on target
13th May FUTURE FOCUS

YoungArrows:creativityontarget

British Arrows board Chairman Simon Cooper, and Young Arrows 2024 Jury Co-Chairs Chris Watling and Helen Rhodes, talk to Tim Cumming about the challenges and opportunities for new talent in the third year of the Young Arrows event.

10th May
Fear of standing out: why brands are scared to push (colourful) boundaries

Fear of standing out: why brands are scared to push (colourful) boundaries

In the world of food and drink, embracing colour can make you stand out, but too many brands are happy to bask in the banality of beige. Kristy Snell, Creative Director at Chuck Studios, explains how that's a mistake, and why having your colourful cake and eating it is the way to a consumer's heart.

9th May Future Focus
How new tech is nurturing the next generation of creatives

How new tech is nurturing the next generation of creatives

Jonathan Notaro, founder and CCO of LA agency Brand New School, explores how advancements in design collaboration tools are boosting the ability to mentor young talent in real time.

8th May FUTURE FOCUS
Virtual sanity

Virtual sanity

Will Sansom explains why a reality check is needed to unlock the true magic of VR for brands.

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​If you build it, they will come: why VP stages are all the rage ​If you build it, they will come: why VP stages are all the rage
3rd May FUTURE FOCUS

​Ifyoubuildit,theywillcome:whyVPstagesarealltherage

Full, 360-degree virtual production stages are now popping up around the planet, promising a new world of in-camera shooting, virtual location capture, and an end to green screen. But what’s the reality behind the projection? Tim Cumming asks a range of industry insiders.

30th Apr FUTURE FOCUS
The future of entertainment: how Gen A is reshaping the landscape

The future of entertainment: how Gen A is reshaping the landscape

As Whitney Houston rightly sang, children are our future, but what sort of future do their habits and preferences point towards? Ben Younie, Insights Director, Global Accounts at Beano Brain, examines the likes and dislikes of Generation Alpha, a new cohort of influential young consumers.

29th Apr FUTURE FOCUS
GenAI vs storytelling: the final reckoning for advertising

GenAI vs storytelling: the final reckoning for advertising

While generative AI can – and does – help the advertising industry to stay on top of the dizzying array of asset production now required, Kate Ross, Co-Founder & Group MD at eight&four, believes that artificial assistance comes at the cost of emotional resonance.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

The smartest way to manage, present and pitch your work.

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