The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Bose’s Jim Mollica talks about earning attention, moving from engineering-led messaging to emotional storytelling, and marketing to both head and heart.
Snapshots - Richard Glasson, WPP Production
shots Co-Editor Danny Edwards talks to WPP Production’s Richard Glasson about global production, independent partners, AI, emerging talent and making effective work beyond the awards spotlight.
Using iconic content to build trust, authenticity and cultural resonance in the age of AI
As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
Cannes Lions 2026: Five takeaways from the Croisette
Having spent last week in Cannes, Managing Director & Executive Producer of Papaya Films, Iwona Mnich, lists the five most important lessons she brought back from the festival.
Why is the advertising industry so addicted to celebrities who don’t care about advertising?
A packed conference featuring talks from Mr Bean, Barry from EastEnders and a reanimated Josef Stalin might attract an audience but, really, what would that audience learn? shots’ Culture Editor Amy Kean takes the mic to bemoan the onslaught of on-stage celebs.
Why bravery means business
What can brands learn from the likes of Harry Styles and Bad Bunny? Carmen Rodriguez, Global Chief Growth Officer and Partner at GUT notes their success represents a cultural shift away from safe mass appeal towards bold, participatory identity building.
Ciao, Panini: The future of collectables is both physical and digital
The World Cup is upon us and, for households around the world, so too is the tradition of Panini sticker albums. But with Panini set to lose it's fifty-year-old license after 2030's tournament, Christina Miller, Chief Social Officer EMEA at VML, looks at the changing nature of collecting and what it means for marketers.
The ad of God: Five principles to help win advertising's World Cup
If you're an England fan, you might want to look away now, because Ariel Abramovici and Bruno Acanfora, CCOs at GUT Los Angeles, brilliantly, but somewhat bruisingly for Three Lions fans, dissects Maradona's two goals against England at the 1986 World Cup and equates them to how brands should approach the world's biggest sporting event.
Prompt vs perspective: Cannes Lions and the war for creative authority
AI has flattened craft, shifting value from execution to judgement. The Moon Unit believes that, this year at the Cannes Lions, the industry will be forced to decide whether creativity is defined by what can be made, or by what’s truly worth making.