The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The future is here, and it's human
Talk of AI and its impact on the industry often centres around filmmakers but, asks director Andrew Lang, what about audiences? If, now, "the cost of producing empty spectacle is zero", does that spectacle itself become worthless? Lang believes that filmmakers must look at what AI can do, then do the opposite.
Real-time filmmaking is coming… most won’t survive it
Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
From framework to fame: Four ways to build voice that works
What a brand says is important, but so too is who says it, and how. Kim Aspeling, Lead Voice Specialist at MassiveMusic, looks at the ways in which brands get their messages across, who delivers those messages, and why voice is so important.
Two stops over: Craft, silence and the leadership no curriculum teaches
Manuel Nogueira, photographer, filmmaker and Chief Executive Officer of Matter + Energy, has shot for publications including Vogue, Elle and Nowness. As the company's CEO, he believes craft has taught him much more about leadership than any business school ever could.
How the search for new talent has changed over three decades
As the deadline for 2026's shots-supported Young Director Award approaches this week, we speak to some of the event's main sponsors, each of whom sits at the head of a successful production company, about why the search for new talent has changed, but how the goal has remained the same.
Pay to skip: Who is watching the ads?
We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
From ollie to dolly: Why skateboarders flip to directing
There’s no single route into filmmaking, but since the late 90s one path has remained constant in the ad industry – creative talent trading skateboards for clapperboards. Jonathan Grant explores why so many concrete surfers go on to make their mark behind the camera.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.