The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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Campaigns for third-sector companies, those which are not for profit and non-governmental, can be hard to master; sometimes too schmaltzy, other times too hard-hitting. So, asks Geoffrey Chang, Creative Lead at eight&four, can content creators unlock the secrets to charitable messaging?
Long-form lessons: what to expect from feature-length filmmaking
Drawing from his recent experience of creating a documentary series for Nissan, Dark Horses Chief Creative Officer Steve Howell shares his insights, tips, and what advertising filmmakers should expect if they want to dip their toes into long-form content.
Los Angeles: in the line of fires
The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.
emPOWERING neurodiversity; the creative edge our industry needs
With so much significance put on 'out of the box' thinking, why isn't there more thought given to those with neurodiverse traits? Athene Parker, emPOWER Breakfast Founder and autism advocate, says that being neuro-inclusive isn't just a nice approach, it's imperative for creativity.
Thinking in pictures: why dyslexia is film production's secret strength
Though their dyslexia presents difficulties in reading and writing, Daisy Thomson, Head of New Business, and Sophia Ogilvie, Production Manager at Mad Cow Films, share how their visual way of thinking enhances problem-solving, script development, and project management.
Leading with ADHD: why neurodiversity is the secret sauce to better businesses
With their unconventional ways of thinking and ability to connect with diverse audiences, Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle, explains why neurodivergent leaders can be a company's greatest strength.
I’m not normal... but why do I need a label for you to tolerate me?
Labels can be useful. On jars, for example, because who wants decaf coffee after a late night? Or at large industry gatherings where there're too many names to remember. But sometimes, says Amy Kean, labels are unnecessary, and seem more about absolution than assistance.
The creative confidence crisis: How AI is quietly reshaping our instincts
While AI is polishing our output and generating ideas at lightning speed, we're barely beginning to understand its potential impact on our brains. Isobel Farmiloe, Group Strategy Director Dazed Media, questions whether our confidence might be the hidden cost of incorporating AI into our creative processes.
All the colours of the spectrum: embracing neurodiversity in adland
As awareness of neurodiversity grows, so does the need to accommodate the different ways we think, feel, respond and act, both in adland’s workplace culture and in its campaigns. Here, Tim Cumming talks to strategists and creatives about the power and pitfalls of thinking differently.