The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Burrell Communications’ Senior Vice President of Brand Development, Tuwisha Rogers, unpacks what New York’s historic mayoral result says about the evolving cultural landscape, and why brands need to pay attention.
One season, many stories: Bringing Christmas from global to local
From Feliz Navidad to Wesołych Świąt to Kalá Christoúgenna, Christmas means something different everywhere. So, asks Jaime Mandelbaum, CCO EMEA at VML, how can brands connect with audiences around this global cultural moment by tapping into local nuances.
Why gender balance in music matters for culture and brands
Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.
Hitting a half-century: The Arrows at fifty
As the awards celebrating British brilliance in TV advertising reaches its 50th birthday, Tim Cumming talks to the recently announced 2026 jury chairs, Lizie Gower and Ben Priest, as well as Chairman of the Arrows Board of Directors, Simon Cooper. They discuss the Arrows' impact and ongoing legacy, and how it can support craft and creativity in challenging times.
Fright, delight and the power of suspense in marketing
Cameron Russell, Head of Marketing at Marketreach talks Halloween: a time when the nation dresses up and heads out into the night in a quest for sweets, or otherwise snuggles up in front of a scary film.
Why stills still move
Susie Babchick, Photography and Art Consultant at RSA films, explains why, despite the apparent dominance of video in today’s TikTok terrain, the single, still image is powerful, relevant and set to endure.
What good business really looks like: Reimagining the future
Sustainable transformation advisor Amelie Lambert continues her series on building resilience in the creative sector, by discussing the way forward with Dr Victoria Hurth, academic and author of the book Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy.
The ultimate digital detox... and other unexpected benefits of packaging
In an age dominated by screens, packaging offers brands a rare moment of real-world connection; a tangible touchpoint that builds trust and recognition. Adam Swan, Creative Partner at Derek&Eric makes the case that packaging isn’t an afterthought, but the most powerful expression of a brand’s identity in the physical world.
Prime time is over. Participation is in
Shared screen experiences are largely a thing of the past, but that doesn't mean shared experiences themselves are gone. Manuela Mesrie, Executive Producer at UNIT9, explains how the collective moment has just shifted medium, and how television can still be a part of it.