Puma thinks positive
Four quirky characters find the upside of unlucky situations in a fun quartet of spots for the sports fashion brand’s Ahluwalia Suede collaboration.
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Credits
View on- Agency Production Company In-House
- Production Company Black Dog Films/London
- Director Priya Ahluwalia
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Credits
View on- Agency Production Company In-House
- Production Company Black Dog Films/London
- Director Priya Ahluwalia
- Executive Producer Martin Roker
- Writer Priya Ahluwalia
- Editing The Assembly Rooms
- Editor Eden Read
- Producer Gael Houdin-Brenac
- Art Director Joshanne Dar
- DP Arran Green / (DP)
- Graphics George Henry
- Colorist Max Ferguson-Hook
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company Black Dog Films/London
- Director Priya Ahluwalia
- Executive Producer Martin Roker
- Writer Priya Ahluwalia
- Editing The Assembly Rooms
- Editor Eden Read
- Producer Gael Houdin-Brenac
- Art Director Joshanne Dar
- DP Arran Green / (DP)
- Graphics George Henry
- Colorist Max Ferguson-Hook
Sports apparel brand PUMA has unveiled its first-ever collaboration with London-based designer Priya Ahluwalia with this playful series of short films, written and directed by Ahluwalia herself.
Shot on 16mm film by Black Dog Films, the rich and colourful campaign celebrates the humour and unpredictability of everyday life through four rather silly situations set in south London.
Casting to reflect the spirit of Ahluwalia and PUMA, the campaign is vibrant, diverse, and rooted in real community – with the designer’s collaborators and friends Ella Eyre, Hak Baker, Pearl Mackie, Meji Alabi and Ayame all making cameo appearances.
