An app for appsent-minded parents
This poetic, poignant film for the Danish telecoms brand Norlys reflects on how screens have quietly begun to steal away precious moments – moments when our attention should be on our offspring.
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Credits
View on- Agency Accenture Song/Amsterdam
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- Director Per-Hampus Stalhandske
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Credits
View on- Agency Accenture Song/Amsterdam
- Director Per-Hampus Stalhandske
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Accenture Song/Amsterdam
- Director Per-Hampus Stalhandske
Titled The Unanswered Children, this thought-provoking, beautifully melancholy campaign was created for Norlys by Accenture Song and exquisitely shot by director Per-Hampus Stålhandske.
Exploring presence and connection in the digital age, the campaign promotes an app, Time To Connect, that can help to manage those attention grabbing interruptions and notifications.
It is told through the eyes and voices of children who feel unseen by parents gawping at their phones and who then retreat into their own digital distractions. The film boasts lush cinematography from Michał Dymek and tender music by Ballad.
