Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
The Christmas Focus
With the televisual shelves getting their annual restock as the nights grow darker, what Christmas oddities will wander onto our screens this year? We review the top festive spots and chat with the ad land Santas who delivered them.
Kirkens Korshær has skins in the game
Developed pro bono by NORD, the Danish charity's new initiative sees unwanted digital cosmetics put up for resale.
Faith In Nature communes with The Shamen
90s rave anthem Ebeneezer Goode is given a spectacularly silly reimagining in this DIY-tastic spot from Dream Quickly.
Steve Buscemi returns to villainy for Telstra
The actor's big-brained overlord is joined by a motley crew of fellow miscreants in this funny follow-up from Bear Meets Eagle on Fire and Randy Krallman.
EA SPORTS FC's playful new ad is for everyone
A bunch of celebrities and civilians find themselves transfixed by the latest iteration of the football game in the film from Uncommon and Vedran Rupic.
Tiny Bullet: A Few Of My Favourite Things
Merman director, designer and artist Tiny Bullet shares the puppets, the projectors and the pink briefcase that have survived her minimalist tendencies.
Jared Clayton takes it slow for Charlie Bigham
The new campaign through VCCP Blue, shot in collaboration with Girl&Bear, gently reminds us to enjoy the details.
Queens Of The Stone Age puts the goths into gothic horror
hungryman directors Christopher Gruse and Tony Wolski continue their collaboration with the band with this tidy takeover fantasy.
Dave Meyers puts his best feet forward for Celine x Reebok
With a focus on footwork, the La Pac film dives into the laced-up lunacy of skaters, breakdancers and dancers on Parisian streets.
Ben Stiller gets a meowthful at Katz's Deli
Nicolas Heller, aka New York Nico, chats to the actor about his new soda brand... and his costuming mistake.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things