Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Ulf Johansson goes nuts for Canva's squirrel
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Quality Meats gets to the core of Americana
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things