Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
FinanceOS shows the dangers of data
In GenAI-created spot Jeff's Downfall, Slai director Nick Tasker demonstrates what can happen when artificial intelligence is left to make sense of decidedly unintelligent info.
Lilydale goes cross-country
In a charming campaign from Clemenger BBDO and director Christopher Riggert, a farmer takes drastic steps to make sure a shopper makes the right choice.
Zack Grant examines a Brittany cat-astrophe
In a charming yet astute documentary for Back Market, the 2020land director looks into the mystery of the bright orange novelty Garfield phones that wash up on a French shore.
Anya Taylor-Joy and Charles Melton face off for The Rolling Stones
Academy Films directing duo Chris Barrett and Luke Taylor (formerly known as Us) present an impassioned movement-based narrative to the Stone's track Jealous Lover.
Rich The Kid hits the video shop
The rapper's music video from Bleu Désert for new track Calling My Line sees VHS footage spliced in with AI-augmented film clips.
DJ Snake's Cairo Express goes off the rails
CHNDY directs a relentlessly brilliant and bizarre search for a fourth member of the French-Algerian artist’s oddball band.
King of the Hill
As Jury President of the Entertainment Lions at Cannes, BBDO Worldwide Chief Creative Officer Chris Beresford-Hill has the task of assessing work that doesn’t just compete with other ads, but sits alongside the media people choose to spend time with. Here, he tells Jamie Madge how strong foundations make room for creative flourishes, and why protecting the value of a Lion is central to his judging process.
Zulu Alpha Kilo gives greenbacks a Lyft
OPC Productions’ Jeff Low directs a hilarious spoof PSA asking taxi users to 'save the money' and check alternative apps.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things