Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
Dougal Wilson and Disney's invisible neigh-bour
The power of imagination is given an emotive Western flavour in this charming branded short from adam&eveDDB/TBWA.
Victimes & Citoyens takes the rage off the road
The French road safety association shows how ridiculous bad driving behaviour looks when you take away the cars in two deadpan films from joga.
How Nick Ball brought the bear necessities to Morrisons
For its delightful Christmas offering, the supermarket chain has retold the story of Goldilocks and the Three Bears, albeit with some distinctly modern twists. shots spoke to MJZ director Nick Ball and Leo UK's Jack Stoten and Connor Wynn about the practical magic behind bringing this furry family to life.
Louise Wachtmeister: A Few Of My Favourite Things
The new—land director shares the notebooks, noticeboard and nifty mementoes that keep her creativity flowing.
Sky gets dressed up for Christmas
Costumes from some of Netflix, Disney+, HBO Max and Sky's biggest shows and films spring to life in this dance party from Dave Meyers.
Nike's odd mascot thinks inside the box
In a bizarre film for Nike's Tech SF3 range, a shoebox-dwelling character pops up between wacky docu-style stunts.
Gamers will want to snap up Xbox's new console
In a stunt with bite, McCann London and John Nolan Studio put gaming in a gator.
Mark Molloy's joyful journey for Amazon
The SMUGGLER director's charmer tells the tale of a generous girl on her way home for Christmas.
Mobile Vikings' new ad is blinkin' funny
A man teaches himself to blink one eye at a time so as not to miss a second of streaming content in this comedic spot from AKQA Brussels.
Etsy sells the human touch
Autumn de Wilde delivers an ode to craft in the online marketplace's festive film.
vivo's holy hot-mic
A wannabe angel makes a mic'd-up mistake in this hilariously self-referential film from SOUR Bangkok and Nawapol Thamrongrattanarit.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things