Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Christa Jarrold: A Few Of My Favourite Things
The Jelly director shares the lido, the Lady and the lo-fi textures behind her squishy universe.
Weezer gets Undone again for its latest music video
The band harks back to its ’90s breakthrough in this cheeky, celebrity-filled promo for new track C.E.O. from directors Brendan Walter and Jasper Graham.
Howatson+Company brings virtual buyers into their Domain
In a trio of funny spots from FINCH's Freddy Mandy, home sellers are beset by oblivious avatars.
Winnie Cheung: A Few Of My Favourite Things
Lost Planet editor Winnie Cheung eschews the trinkets and instead shares the studios, stories and spectral spaces that keep her moving.
Nicha Witayapaisitsan: Cooking with creativity
The SOUR Bangkok copywriter discusses Gen Z behaviour, Thai advertising’s human truths and turning everyday digital habits into ambitious platform ideas.
‘Un’ Wuthisak Anarnkaporn: The surreal deal
The Thai director discusses character-driven comedy, creative risk and why the people surrounding an idea matter more than the idea itself.
Otman Qrita: The new cavalier
The Iconoclast director discusses Moroccan identity, fashion as visual language and finding emotional depth in ordinary lives.
Adriana Legay: Cut to the beat
The Final Cut editor and Collectiv Paris Co-Founder discusses emotional editing, creative chemistry and treating every film like a piece of choreography.
Aaron Marshall: Fade in
The Supergood senior creative and copywriter discusses sport, culture, self-expression and making advertising that comes from lived experience.
Jimmy Smith: Entertainment value
Amusement Park Entertainment’s Chairman, CEO and Chief Creative Officer discusses cultural storytelling, fearless ideas and why advertising must earn people’s attention.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things