Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots Magazine with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Chicken Licken's call from the wild
A lost man finds his way through the scent of tasty drumsticks in Joe Public's epic new spot.
Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
Ocado backs into summer
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
Ludovic Gontrand's big-hearted tall tale for Didi Han
The HAMLET director's promo for the Korean artist’s new track, Youth, sees a lonely giant find friendship.
HotelTonight and Airbnb divide our attention
A charming gent makes the most of split-screen savings in Carl Sundemo's witty spot.
Electrolux explores the burden of beauty
Leaning in on the brand's Swedish credentials, this dry spot from Publicis London plays with the coolness of the country.
Colin Solal Cardo channels Bob Fosse for Wolf Alice
Produced through Stink UK, the vibrant vid mixes classic rock shapes with some dazzling choreography by Emmy winner Ryan Heffington.
Mark Molloy doesn't want to know WhatsApp with you
Launching its privacy-based Not Even WhatsApp campaign, the messaging service and BBDO show just how secret your sentiments really are.
Traktor prep a perfect parable of Peter Piper, for (P)Amazon
The classic tongue-twister is given an extended cut in this fun spot from Joint.
Phoebe Bourke: A Few Of My Favourite Things
Get your jealousy in check as we look through the items (and viewpoints) the Armoury director keeps around her Sicilian Airbnb, from which she writes.
The Glue Society sings Audi tune
In a witty film from BBH to promote the A6 Avant e-tron's snazzy sunroof, an a cappella group bust out a dose of Reel 2 Real whilst being uniquely illuminated.
Jamie Madge co-edits shots Magazine with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things