Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
Etsy sells the human touch
Autumn de Wilde delivers an ode to craft in the online marketplace's festive film.
vivo's holy hot-mic
A wannabe angel makes a mic'd-up mistake in this hilariously self-referential film from SOUR Bangkok and Nawapol Thamrongrattanarit.
Daft Punk lead a minifig mashup for LEGO
The robotic duo kick off a jaunt through a holiday workshop in this exuberant, IP-tastic festive spot from Our LEGO Agency and Michael Gracey.
Alexa's practical applications
Mackenzie Sheppard unfolds the many tricks up Amazon's Alexa Tablets' sleeves in a playful display of practical filmmaking.
Pierce Brosnan gets wrapped up in a Burberry party
Harmony Korine shoots the brand's stately home-set festive shindig, featuring Fiona Shaw, Cara Delevingne, Dwyane Wade and more.
Wayfair's neighbourly feud is blown out of all proportion
David Shafei directs a funny festive spot from Highdive, in which neighbours go to war over inflatables.
KFC appeases Doctor Doom's appetite for destruction
The brand turns its back on the heroes to celebrate Marvel's Lord of Latveria in this villainous tie-in from Mother and Tom Noakes.
Boots' present obsession
The perfect gifts inspire some less-than-perfect behaviour in WPP's joyful spot from Biscuit Filmworks' Phoebe Arnstein.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
The Warehouse delights in festive rituals
In a series of low-key seasonal films for the New Zealand department store, Good Oil's David Robinson-Smith captures recognisable family moments.
Levi’s claymation cabin in the wool
For the brand's Let’s Get Fuzzy campaign, Blinkink's Stevie Gee and Essy May create a stop-motion tribute to a horror staple.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things