Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
The Review/Preview Focus
As the year turns, we look back, via thought pieces, profiles and interviews, at the cultural trends and marketing developments of 2026 and consider what the coming year will bring to advertising.
The Christmas Focus
With the televisual shelves getting their annual restock as the nights grow darker, what Christmas oddities will wander onto our screens this year? We review the top festive spots and chat with the ad land Santas who delivered them.
Danny McBride reigns supreme in Kalshi's The Weathermen
Co-starring Shane Gillis and Deep Roy, Randy Krallman's comedic short shows the mystical skills it takes to forecast accurately.
Harry Hill's bonkers baby
An elderly couple have a magical surprise in this deliciously nutty short from Baby Cow and director Arthur Studholme.
Bill Bailey gives World of Warcraft the Attenborough treatment
The comedian, known for his love of nature, narrates footage of the refreshed video game in the first instalment of a hilarious three-part campaign from Blizzard Entertainment.
Prada gets drawn into Christmas
Legendary animator John Pomeroy and director Glen Luchford get Sadie Sink, Maya Hawke, Chen Haoyu, Luther Ford and Kelvin Harrison Jr. to tangle with some toons.
Burger King credit scare
The chain's collaboration with Serasa sees people brave enough to check their credit scores being rewarded with free chow.
Amanda Seyfried celebrates Christmas at Tiffany's
Derek Cianfrance directs a luxurious tale of a mother and daughter's relationship.
Oath.vote shows that the pencil is mightier than the bullet
Ahead of the 2026 US midterm elections, Whitehouse Post's strikingly simple film for political fundraising platform Oath.vote makes a pointed case for the power of voting.
Firefox takes a trip down meme-ory lane
The internet's early viral stars are dragged out of the digital attic in this charming plea from We Believers and Sunny Sixteen.
What the Dickens? Walmart, The Muppets and Walton Goggins team up for another Christmas Carol
The actor fills Michael Caine's Scrooge-shaped shoes in the first of this festive series from the brand and Radical Media's Randall Einhorn.
LISA's pulpy audition tape
The music video for the star's new track, Tarantino, sees her make a plea to her favourite director in a suitably violent style.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things