Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
AMD finds the Tool to bring its AI to life
Created to kick off the technology company's CES 2026 presentation, the gen-AI film from Tool of North America showcases the multitude of ways life may well be changing.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
John Obi Mikel is still switching sides
The Chelsea legend makes cheeky reference to his 2005/2006 season transfer window whiplash in this funny film for Google Pixel from Copa90.
Elijah Wood will take SKITTLES to a Super Bowl viewer's house (though he does not know the way)
In its latest Big Game stunt, the iconic brand partners with GoPuff to deliver a live commercial from a fan's front garden.
Liquid Death x e.l.f.'s embalmy musical
The anarchic water brand's collab with the cosmetics and skincare brand sees doting dad Glothar serenade his daughter on the (gruesome) risks of chapped lips.
Lahori Zeera find a gap in the market
A parade of thirsty folk make space for glugging in this witty spot from Enormous, Mumbai and Abhinav Pratiman.
Métier unpacks some witty elegance
Director JB Braud creates a trio of funny vignettes in which luxury sits alongside practicality.
Slather's a-peeling new spot
In a deliciously gruesome follow-up to last year's face-melting 2025 debut, Aussie SPF brand SLATHER gets visceral with informercial cliches.
Tomás O’Gorman: A Few Of My Favourite Things
The Ogilvy Barcelona Executive Creative Director shares the wisdom, work contracts and otherworldly pens that help keep his inspiration flowing.
Jess Coulter stacks Benjamins for New York Lottery
In a supremely silly spot from McCann New York, a winner is presented with a swarm of Benjamin Franklins.
Tom Haines finds some cold courage
In a brilliantly paced and narrated montage, cribbed from the 20-minute documentary Valentía Bajo Cero, members of the Spanish Winter Olympic team are seen preparing for the upcoming Games.
PureGym wants to get you glowing
In an attention-grabbing spot from McCann Manchester and Vaughan Arnell, a confident critter struts its colours around town.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things