Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.
LePub's new Spanish project for Heineken is off the chain
Slyly linking bars that share a familiar name, this neatly strategic campaign shows that success comes from a united front.
Filmstaden gets a reaction
The Swedish cinema operator's joyfully simple campaign from NORD DDB and Gustav Egerstedt sees auditorium outburst put in real life.
Antonio Gómez-Pan: A Few Of My Favourite Things
The Final Cut editor shares his studio, his sidekick and his screen-fuelled sanctuary
Sky lets costumes cut loose
Iconic garb from shows like Game of Thrones, Squid Game, and The Bear throw down in this likeable spot from Somesuch director Tajana Tokyo.
Ogilvy Spain's new film for DGT is anything but pedestrian
The powerful film uses stylistic flourishes to show just how myopic phone use can make us.
The Story Club finds football’s local Sages
Created with The Team and VCCP, Businesses behind the badge shows the infrastructure at the heart of football communities across the UK.
The ACLU takes US birthright citizenship to The Boss
Taking Bruce Springsteen’s politically loaded Born In The U.S.A. and reframing it around an upcoming US Supreme Court case on birthright citizenship, Anderson Wright’s film The Beat centres on real people whose lives may be affected by the outcome.
shots pours another round at ADFEST 2026
The now familiar blind tasting brings together jurors and delegates, with Accenture Song’s Papop Chaowanapreech emerging as having this year’s most accurate palate (despite not drinking a drop!).
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things