Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Ben Gregor: Rooted in play
From cult comedy shorts to Cannes-winning commercials and now just down from climbing The Magic Faraway Tree, Ben Gregor has spent his career making the borderline absurd feel human. Here, the Knucklehead director talks to Jamie Madge about performance, play and why good chaos needs structure.
Coinbase breaks the pattern
Steve Rodgers directs a tricksy spot in which a busy square is sneakily full of repeated actions.
Quiet Storm gives Seabrook a charming spud
A crisp-eater is given a potatoey pep-talk in this funny spot from director Gustav Egerstedt.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
Jesse James McElroy takes TADAAM Anywhere
A man leaps between bizarre scenarios in this witty and well-executed spot from OONA/BAAS.
Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
Vellas makes Volkswagen Brazil's dreams come true
In an Easter egg-filled film from AlmapBBDO and Anonymous Brasil, the country wakes up as six-time world champions.
Yves Geleyn: A Few Of My Favourite Things
Hornet director Yves Geleyn shares the birds, builds and book-themed bolthole that keep his creativity on track.
WeTransfer's return to (re)form
Aneil Karia directs another politically-fuelled short for the brand's WePresent strand, this time with Jack Lowden delivering a darkly comic turn as aspiring right-wing parliamentary candidate Gavin Lyle.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things