Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Yves Geleyn: A Few Of My Favourite Things
Hornet director Yves Geleyn shares the birds, builds and book-themed bolthole that keep his creativity on track.
WeTransfer's return to (re)form
Aneil Karia directs another politically-fuelled short for the brand's WePresent strand, this time with Jack Lowden delivering a darkly comic turn as aspiring right-wing parliamentary candidate Gavin Lyle.
Andrex's latest ad is a labour of loaf
In the brand's continued mission to destigmatise defecation, FCB London and Somesuch's King She tackles the taboo of pooing during childbirth.
Microsoft Windows gets double glazed by Droga5
ProdCo director Mackenzie Sheppard uses a gaggle of twins and some neat in-camera effects to showcase the dual purposes of a laptop.
Axe helps idiots see scents
In a continuation of the Smell Your Best When You Look Your Worst campaign from LOLA, five footy fans' outlandish outfits are ignored because of their delightful smell.
Orange's genre-hopping Bleus movie
The French national squad tries its hand at Hollywood acting in this funny film from Publicis Conseil.
Thomas James makes short work of Kneecap's poignant Irish Goodbye
The Artclass director helms a heart-punching short for the band's thoughtful single, featuring spoken-word artist Kae Tempest.
Ulf Johansson goes nuts for Canva's squirrel
Quality Meats' cute new platform for the brand - The Thing That Makes Anything A Thing - sees an obsession with a rodent become something of a cult.
Quality Meats gets to the core of Americana
Taking US clichés to the next level (thanks to some delightful AI insanity), this nutty film for Keystone Light Apple provides jingoistic jolity.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things