Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Rich Hall calls time on Roy Keane and Micah Richards
The Riff Raff director's new tongue-in-cheek film for Sky Bet demonstrates the football community's struggle with change throughout the ages.
American Haiku's Awful Dreams is the stuff of nightmares
The production company's intentionally unpleasant short mixes a previously shelved performance from John Hurt with gruesome generative AI imagery.
How Tanner K Williams brought Beat Bunny to boiling point
Returning YDA Gold winner (and shots Awards The Americas New Director of the Year) Tanner K Williams tells Jamie Madge how he turned intimacy, pizza and meticulously planned choreography into one of the year’s most talked-about music videos.
Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
Quality Meats moulds a moist musician
In a charming claymation spot for SpringWell, watery droplet Walter warbles a tune of cleanliness.
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
LG puts the tech in the background
For the brand's latest Life’s Good campaign, TBWA\Chiat\Day NY and director Fenn O’Mealley throw the focus on human moments that are aided by tech rather than led by it.
Barry Can't Swim's robot Dance Dance Dance
Stink director Dan French directs an aerobic automaton in this neat music video for the Scottish DJ/Producer.
How Kevin Koch scored with Naples
After winning YDA Gold for Sotto il Vesuvio, director Kevin Koch explains why limited film stock, unpredictable crowds and a little footballing fate helped shape his vivid portrait of the city.
Quality Meats takes us to the low high hills of Herb Light
The agency uses gently surreal gen AI to sell its first self-created consumer product, a non-alcoholic, low-dose THC lager.
Well oil be damned
A lack of olive oil at a Greek baptism makes for a sacrlicious substitute in this funny spot for Gus & Marty’s from Barry Bangs.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things