The News
Signings, industry moves, award show updates
and breaking campaigns.
NextGen Acela takes centre stage in Amtrak’s new commercial
The new ad The Build embraces a new era of American rail with a confident, premium edge.
Santander empowers first time buyers
A new spot from Saatchi & Saatchi, directed by Biscuit Filmworks Aaron Stoller.
Supermodel goes head to head in 17 Days
Supermodel release 17 Days, a visually ambitious new music video exploring tech and control.
New Balance launch London Run House
At the heart of London Run House is a documentary series created with London’s running communities, capturing how the city prepares for marathon day.
Rax Pizzabuffet embraces a little sin in new campaign
Rax Pizzabuffet is a Finnish fast food chain that leans into its role as a slightly sinful indulgence in its latest campaign.
Union’s Jono Griffith edits for FIJI Water
FIJI Water’s new Earth’s Finest Water campaign has Union Editorial editor Jono Griffith shaping the rhythm and energy across the spots.
Priya Ahluwalia shapes a world from collection to camera for PUMA
For the latest chapter of her ongoing collaboration with Puma, Caviar's Ahluwalia expanded her role into filmmaking, building a campaign that brings together football, community and movement.
Natas3000 directs Marry Me in Bassiani
Morgane Ortin and Natas3000 present a film based on Marry Me in Bassiani. Adapted from the stage piece by (LA)HORDE and Ballet Iveroni, in collaboration with La Villette.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Thankfully, I’m wearing my Apple Watch
Apple Watch launch real-life stories of rescue and recovery in China, with TBWA\Media Arts Lab, Shanghai.
Niyadre directs Zombies for BINA
FORM director Niyadre’s new work for BINA’s catchy new song Zombies feels completely free, unapologetic, and minimal, and yet somehow full of life.
Müller moos in unexpected places
Müller FRijj encourages customers to lean into absurdity in latest campaign by VCCP Blue.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
Mercedes make a Surprise Visit
The Mercedes-Benz GLC is going further for the ones you love.
All of the updates from our global awards events.
Winners announced for shots Awards The Americas 2026
With MJZ picking up Production Company of the Year and W+K crowned as Agency of the Year, check out all of the winners from the sold-out night's festivities.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
Heckler appoints Adrian Lawrence as Global ECD
The appointment signals a bold new chapter for Heckler, reinforcing its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model.
Beekeeper's Naturals love letter to the bees
Beekeeper’s Naturals founder professes love for bees in Love Letter campaign out of FIN Studios.
John Rooney joins CANADA as Head of New Business
Rooney joins the London office to spearhead strategic growth and forge new creative partnerships during a period of significant UK momentum.
Parker Schmidt moves to CANADA
Pro skateboarder turned spot director joins the Production Company for representation in the US.
Ailie Robertson joins new–land as Head of New Business
Robertson carries nearly a decade of experience from her roles in New Business and as Head of Sales at Partizan, FAMILIA and Friend.