The News
Signings, industry moves, award show updates
and breaking campaigns.
McDonald’s turns the golden arches into lenses
Happy View, created in partnership with Hospital CEMA, transforms the iconic Happy Meal box into a playful vision-screening tool, bringing children’s eye health and preventive care closer to families.
EE moves through the crowd for iPhone 18 Pro
The campaign launches with a 20-second social film, created by Saatchi & Saatchi, bringing to life the power of the new iPhone 18 Pro with a big leap in battery life, and EE’s Fast Lane on 5G+.
Plymouth Rock helps to Keep Calm and Rock On
Plymouth Rock Assurance is back with the encore you’ve been waiting for: a duet with a bear and an owl that’s beefing with your neighbour.
Mazda's talks the joy of driving
Mazda's new spot from Mestiza is a Japanese story made in Mexico.
Arcade unveils its next chapter
Arcade unveils a new chapter through an expanded creative editorial roster, new website and the launch of Arcade Color.
TBWA\Chiat\Day taps Lea Mastroberti as US CEO
The new CEO will lead a more connected Chiat across the US, bringing its deeper bench together around what clients need most.
1stAveMachine expands experiential offering
Jessica DeVirgilis named as the lead of a new offering that brings 1stAveMachine’s filmmaking, design and technology expertise into live and immersive brand experiences.
Heckler appoints Coralie Tapper as Head of Film & Television
With a growing slate of originals, feature films and scripted and factual television in development, Heckler is entering an ambitious new era of storytelling.
Bayonet names Tim Jacobs Head of Sales & EP
Jacobs brings nearly three decades of experience across production, post-production, agency relationships, and creative development to the growing companies.
Director Rebecca Applebaum joins The Salmon
The Toronto-based production company has added the comedy director to its roster.
MindsEye signs Ruairí Bradley
The production company welcomes the Belfast-born director to its emerging talent roster EyeCandy.
BIRTH signs Justyna Obasi
The Creative production company announces the addition of the director to its roster for exclusive French representation.
AAA Club Alliance is the start of something good
AAA Club Alliance Inc. and Fred & Farid New York launch a new integrated campaign that builds awareness of AAA Insurance, while reinforcing AAA's role as a trusted partner through life's most important milestones.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Ezra Hurwitz directs for Miami City Ballet & GapStudio
Director Ezra Hurwitz helms the promo for Miami City Ballet’s staging of Jerome Robbins’ NY Export: Opus Jazz, with costumes reimagined by GapStudio.
AMP hosts inaugural West Coast Awards reception
The Elements Music and agency Droga5 were honored for its Ryan Barkan “Best in Show” winning ad for General Motors’ See You on the Road.
All of the updates from our global awards events.
shots Awards APAC 2026 shortlist announced
With the best work of the past year from across the Asia Pacific region scrutinised by a series of juries, each filled with industry leaders, the shortlist for the 2026 awards can now be revealed.
shots Awards EMEA 2026: Full jury list announced as extended deadline looms
With entries closing on Friday, 18th September, we reveal the 100+ creative luminaries ready to see your work.
More judges revealed for shots Awards EMEA 2026
With entries still open and the final entry deadline approaching, we reveal more of the people who'll be judging this year's shots Awards EMEA.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.
Full line-up of shots Awards EMEA 2026 head judges announced
Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
KFC Italia settles the focaccia debate
DUDE Milan's mockumentary campaign, The Real Gusto Italo-Americano, casts New York actor and model Fabrizio Brienza, as KFC's official taste tester.
Havas POP appoints Kate Johnson as EVP UK
Havas’ AI-powered global content at-scale network has appointed Johnson to lead the UK business, continuing the expansion of its global footprint and evolving its craft at scale offering.
Wells Fargo’s Be a 2%er campaign returns
Wells Fargo is building on its Be a 2%er campaign starring comedians and actors Steve Martin and Martin Short.
WeatherTech stages a friendly intervention
This fall, WeatherTech is giving woodland creatures a chance to offer drivers some unsolicited advice in its new campaign.
Atlassian show us the race between knowledge and chaos
Atlassian brings viewers inside a stylised reimagining of the pivotal moments when rain enters an F1 race.