The News
Signings, industry moves, award show updates
and breaking campaigns.
Eyeglass World refreshes its brand with VML
Eyeglass World debut Change Your Glasses. Change Your World. campaign, a nationwide brand refresh that unlocks personal empowerment.
AXA deals with Improbable Risks in new campaign
AXA's new health campaign “Improbable Risks” reminds us to take care of what truly matters.
Common uses his common sense for BMW
A new campaign from Goodby Silverstein & Partners, directed by Henry Hobson at MJZ, hands the megaphone to common sense.
Who’ll be next on Connie and Trevor’s list?
Connie & Trevor turn Mafia bosses to set the record straight in Argos’ bold new campaign.
XR report finds speed is driving AI adoption among UK advertisers
The UK State of Ad Ops research shows 83% are using or piloting AI, with speed to market ahead of output and cost reduction.
SixTwentySix signs director Sharon Chetrit
The award-winning, VFX and AI-forward filmmaker joins the Los Angeles creative studio for commercial representation.
LOBO signs director Pedro Becker
The move marks Becker's official entry into the US market and reflects LOBO’s recent growth in live-action filmmaking.
Modern Post updates senior team
Modern Post welcomes Veronica Ware as Head of Creative Operations and promotes Kelly Zdanowicz to Head of Production.
Rami D’Aguiar joins WORK
D’Aguiar, celebrated for his emotional and rhythmic approach to storytelling, will be represented by WORK across all territories.
Niclas Larsson joins Pine
Production company Pine welcomes the internationally award-winning director and screenwriter to the team.
Yarns announces Editors for NOSTALGIA 2026
Yarns has revealed the editors who will be pairing with this year’s four winning filmmakers to bring their NOSTALGIA shorts to life.
Who will you take to National Cinema Weekend?
New UK-wide integrated campaign fronts Cinema Weekender, with £4 tickets at cinemas across the UK.
Earn Your Sunday at Lowe's
The new creative spots, led by Dentsu Creative, translate the personalities and playing styles of Lowe’s NFL roster into home improvement.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Object & Animal welcomes Paul Herrmann
Object & Animal announce the signing of the director and photographer for representation in the UK and US.
Pink Siifu drops the Devil’s Advocate
Ludovic Gontrand Directs Pink Siifu Music Video for Devil’s Advocate.
All of the updates from our global awards events.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.
Full line-up of shots Awards EMEA 2026 head judges announced
Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
Full list of shots Awards Asia Pacific jurors announced
With the final deadline for the shots Awards Asia Pacific almost here, we can announce the full line-up of jurors who will be casting their expert, creative eyes over the entered work.
More judges for shots Awards Asia Pacific 2026 announced
As the entry deadline creeps into view, we're excited to announce the addition of more outstanding jury members to this year’s shots Awards Asia Pacific juries.
shots Awards Asia Pacific 2026 reveals first wave of judges
With entries still open, and the second entry deadline approaching tomorrow, we reveal some of the names set to cast a critical eye.
Aline Lata directs Until Another Day
Anonymous Content/Brazil director Aline Lata directs a new official music video for Latin Grammy winner Jota.Pê.
Toyota Yaris Cross launches with a fresh spin on Alice in Wonderland
T&P has launched a new integrated campaign, Ready for What’s Next” to launch the new Toyota Yaris Cross.
Breakfast yourself to victory with Arla
New masterbrand platform Feed Life provides long-term strategic direction for Arla marketing. The first campaign, Breakfast Yourself to Victory, uses humour and cultural insight to reconnect Britain with breakfast, created by Droga5.
Lobster doubles down on human-led storytelling
Being rosterless gives Lobster the freedom to look wider when needed, properly curating the right talent for every job rather than being restricted by a fixed list.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.