The News
Signings, industry moves, award show updates
and breaking campaigns.
Party On with BIC Soleil's new campaign
Common People Studio and Director Melody Maker team up for fresh, energetic BIC Soleil campaign Party On with Gravity Road.
TfL urges drivers to take another look for riders in new safety campaign
Transport for London has launched a powerful new road safety campaign, Take Another Look, Not a Life, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads.
Viva Paper Towels launches Messmakers campaign
Viva Paper Towels launches Messmakers campaign and new brand platform to reinvent clean.
Woodblock release short film Bye Bear
A new film from one of the studios behind shows at Las Vegas’ Sphere reflects on humanity, our wholesale embrace of AI and imagines a utopian alternative.
Ferragamo’s Hug Bag takes centre stage
The Affair, directed by Matteo Mosterts and produced by Florence and Habitant for Italian fashion house Ferragamo’s FW25 collection, is a sultry portrait of love, betrayal, and desire.
For when it clicks use FUJIFILM instax
FUJIFILM instax and McCann NY capture real connection in For When It Clicks campaign.
GAME Creative goes on a quest for Midkey
GAME Creative creates The Quest, a new campaign to launch Midkey.
Echo & Wave launches
Composer Jeremy Turner and sound designer Tim Nielsen unite to form a new music and sound collective for advertising.
Alfie Whiteman joins the Somesuch roster
The director and photographer brings his culture-driven visual style to the company’s global line-up.
UNIT promotes Isabella Wakley
UNIT strengthens production leadership with the promotion of Isabella Wakley to Deputy Head of Production
Big Issue and Specsavers share Gheorghe's story
Director Tami Doncic's piece for Big Issue and Specsavers tells the story of Gheorghe, a Big Issue vendor whose experience with hearing loss highlights barriers to essential healthcare.
McCain’s unveil new Hash Brown Bites spot
Visionaries’ director Anthony Rubinstein serves up a fresh take for McCain’s.
Justin Tyler Close showcases the language of light
Director Justin Tyler Close films a poetic study of space for NOWNESS.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
MoRuf and SZA jump in the PT Cruiser
MoRuf has just dropped their latest music video for PT Cruiser ft SZA, directed by SMUGGLER repped Joshua Kissi through d7.
Comedy director Florence Noble has joined The Corner Shop
Advertising is practically in her DNA, the daughter of a creative director, Noble grew up as an ad kid.
All of the updates from our global awards events.
shots Awards EMEA 2025 shortlist announced
The votes have been tallied, the judges have been awed, and the standard has been set, and now we're delighted to announce the shortlist for this year's shots Awards EMEA.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
SHOE SHOW honours 65 years of the American dream
For the brand’s 65th anniversary, McKinney is helping tell its story for the very first time through the new film An American Story.
VML launches parallel realities with Alienware
Alienware in partnership with VML launched Parallel Realities, a deliberately disruptive campaign designed to establish their premise and create intrigue and talk value.
SixDegrees.org releases campaign with VERSUS and P3
The campaign by VERSUS challenges the legacy of exclusion in mentorship, reframing access for underserved youth.
LIAKH signs with Furlined
A creative polymath, LIAKH began his career as an in-house creative before moving behind the camera.
Work Editorial welcomes editor Charlie Harvey as partner
Joining after nearly two decades at Whitehouse Post, Harvey brings her refined storytelling instincts and creative versatility to Work’s global roster.