The News
Signings, industry moves, award show updates
and breaking campaigns.
Toyota Yaris Cross launches with a fresh spin on Alice in Wonderland
T&P has launched a new integrated campaign, Ready for What’s Next” to launch the new Toyota Yaris Cross.
Breakfast yourself to victory with Arla
New masterbrand platform Feed Life provides long-term strategic direction for Arla marketing. The first campaign, Breakfast Yourself to Victory, uses humour and cultural insight to reconnect Britain with breakfast, created by Droga5.
The US Army launch Field Tested campaign
Real Army soldiers build skills, teamwork and resilience through hands-on field training in new campaign from TBWA/Chicago.
ANOTR build a surrealist fever dream party for Like It
The new promo was directed by Alice Kong andproduced by Partizan.
Bradley & Pablo join Spy Films
The Canadian production company welcome directing duo Bradley & Pablo to its roster for exclusive representation in Canada.
Mayor Pingree Bourbon is smoother than you expect
The new spot Natatorium, a generative-first production by Smoke&Oakum, draws on traditional production craft to help a Detroit brand compete with the marketing budgets of the spirits giants.
Directors Guild Helsinki acquires Lokakuu Studio
The production company acquires the AI and moving image studio as part of its growing commercial content house.
FINCH signs director Lucy Knox
FINCH signs the director for representation in Australia and New Zealand.
Lee Films appoints Jonas Hendrix head of service production
Hendrix joins Lee Films having played a key role in growing service production across Smile and Twentyfour Seven, and will now dedicate his focus to Lee Films' next chapter.
Don’t Fan For Free with DoorDash
Invisible Collective’s The Turner Brothers bring game day energy to DoorDash’s Don’t Fan For Free spot.
Alon Daniel joins Kids Paris
Daniel has been directing films all over the world for adidas, Levi’s, Birkenstock, Samsung, Off-White, and more.
Join the morning people with Thomas’
The iconic breakfast brand partners with comedian Cecily Strong to prove that even late-night legends and busy parents can conquer early mornings, one 21-day challenge at a time.
Minerva signs DOC7OR 7ROY for US market
Minerva has signed Barcelona-based production company DOC7OR 7ROY, with more than 20 years of experience producing commercials all over the world, to lead its introduction to the US market.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Tiny Bullet lands at Merman
Joining the roster is Tina Bull, AKA Tiny Bullet, a multi-award winning director, designer, artist and photographer.
Cramer-Krasselt continues ECHO's Yarderman campaign
ECHO and C-K's new campaign is for people who take their yards very seriously.
All of the updates from our global awards events.
shots Awards EMEA 2026 reveals first wave of judges
With entries still open and the final entry deadline approaching, we reveal some of the names set to cast a critical eye over this year's work.
Full line-up of shots Awards EMEA 2026 head judges announced
Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
Full list of shots Awards Asia Pacific jurors announced
With the final deadline for the shots Awards Asia Pacific almost here, we can announce the full line-up of jurors who will be casting their expert, creative eyes over the entered work.
More judges for shots Awards Asia Pacific 2026 announced
As the entry deadline creeps into view, we're excited to announce the addition of more outstanding jury members to this year’s shots Awards Asia Pacific juries.
shots Awards Asia Pacific 2026 reveals first wave of judges
With entries still open, and the second entry deadline approaching tomorrow, we reveal some of the names set to cast a critical eye.
MNEK and the Muscle Marys
Directed by Ben Galster and produced by Blink, MNEK’s MUSCLE MARYS.. looks at body image, desire and self-perception through the world of queer gym culture.
Vodafone and BVB recreate The Unseen Goal
The first Bundesliga goal had only existed in people’s memories but now AI has translated eyewitness memories and news reports, interviews and data into footage.
Scheme Engine appoints Mercedes Allen-Sarria as EP
Scheme Engine expands commercial leadership with appointment of Mercedes Allen-Sarria.
Bait Society releases Le Messager
Le Messager, is a self-initiated film in homage to the Stella Artois cinema of the 2000s.
La Fève continues his comeback with 2026
After FINIS-LES, La Fève hands the direction of 2026 to Rayan Rey and HENRY for a video in which power and high society meet a distorted reality.