The News
Signings, industry moves, award show updates
and breaking campaigns.
Willys saddles up for the weekend in western themed spot
Directed by Emil Möller of Giants & Toys, the film reimagines the modern grocery run as a dusty frontier showdown.
YEEIID turns checkout collapse into cinema for Visa
Made with Ocurens across a two-day shoot and a month of in-house post, the Click to Pay trilogy lets the digital world buckle before it breaks.
It's three worlds, one playground for PMU PLAY
This new film blends spectacle and humour to showcase the new arena that will connect all the others. A modern, dynamic, and distinctive communication strategy, brought to life by the vision of the directing duo AB/CD/CD.
Revlon introduces Teyana Taylor as the face of Super Lustrous
The multi‑hyphenate icon stars in lip campaigns laddering up to Revlon Be Unforgettable.
Bonduelle whets your appetite… the good way
The spots are both directed by British filmmaker Simon Neal.
Xfinity's new ad stars a robovac... imagine that
The 60 second spot unfolds from its point of view, gliding across hardwood floors and tracing the edges of a busy home.
Station Film signs director duo The Dynamic Jewo
The award-winning creative team and childhood best friends turned director duo join Station Film.
Director Bruno Bossi joins Wanda Productions
The Multi-award-winning director joins Wanda Productions for his first commercial representation in France.
Publicis Production adds John Doris
Publicis Production US appoints John Doris as EVP, Production & Craft.
MakeMake promotes Dre Krichevsky to vice president
Alongside this promotion, MakeMake welcomes Free Agents as new national reps.
Picture North signs director Kevin Oh
An observational director known for his detailed composition and narrative timing, Oh's films are grounded in real moments and subtle performances that drive every film forward.
Vellas goes global with Anonymous Content
The Brazilian filmmaker expands his relationship with Anonymous Content to include branded content, commercial and music video representation in the US and UK.
Greenpoint Pictures welcomes EP Bethany MacMillan
MacMillan brings her experience in advertising and production to guide Greenpoint’s directorial talent and contribute to the company's ongoing evolution.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
shots Awards the Americas 2026 is almost here
This year's gathering of the great and good of North and South American advertising, where brilliant work is celebrated, is almost upon us.
Hot Icarus joins Impossible Studios
While their interests span a broad spectrum of commercial work, Hot Icarus resist being boxed into a single genre or style.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
Marcelino Simon joins OkayStudio
OkayStudio has signed editor Marcelino Simon for worldwide representation.
Müller launch new campaign You Know How You Like It
Müller celebrates unique yogurt-eating rituals in latest campaign by VCCP.
Ogilvy UK bolsters influence proposition with new strategy hires
Ogilvy UK is continuing to strengthen its influence proposition with a wave of influencer strategy hires.
magna studios adds Sebastian Strasser for UK representation
The acclaimed director and LIPSTICK founder joins magna’s UK roster, bringing a distinctive blend of cinematic craft and forward-thinking filmmaking.
Nexus Studios signs Coup de Foudre
The directing trio Coup de Foudre bring their innovative aesthetics to 3D Animation for Nexus.