The News
Signings, industry moves, award show updates
and breaking campaigns.
Deichmann x adidas was made for the spotlight
Soup’s latest Deichmann shoot, was fast, bold, and on point.
Volkswagen celebrates the parents
Volkswagen and BBDO Paris talk about innovation by celebrating parents.
Welcome to Planet Happy Meal
Crayola and Mcdonalds combine for a hand-drawn film from Shynola and Nexus Studios.
Wrigley's delivers a total overthink of the head
The new campaign was directed by O Positive's Brian Billow.
Pringles pops open a Pringlelina
Prod Co director Thomas Ormode helms the new Pringles campaign featuring Pringlelina.
Toyota teams up with The Breadwinner
The spots He Gets People and He Knows Cups were both created by Saatchi & Saatchi and directed by Speck & Gordon at Furlined.
National Kidney Foundation launch LIVING DONOR! PSA campaign
Tessa Films director Melissa Silverman applies personal experiences to LIVING DONOR! campaign that spotlights living organ donation in partnership with the National Kidney Foundation.
The AMP Awards promote the loudest show in advertising
TiNY introduces the industry to ‘Boomer,’ half man-half boombox, to promote award show on May 20th at Sony Hall, NYC.
Little Bird signs BRASH
Little Bird signs new VFX & Post Production company, BRASH to the roster.
Believe in something better with Ziply
Good Behavior produces the new Ziply campaign called Believe in Something Better.
Riff Raff welcomes Johnny Kelly
The Oscar nominated filmmaker joins the director roster for UK & US representation.
Saatchi & Saatchi to launch NCS 2026 at SXSW London
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
Electric Theatre Collective welcomes Hayley Wallach
Wallach joins the New York colour team in the role of Executive Producer of Colour.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Pedigree launches AI tool to facilitate responsible dog adoption in Brazil
The campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships.
True Hockey ask you to tap “No Thanks”
Olympic, World & PWHL champion Kelly Pannek, denstu and TRUE Hockey launch campaign to protect street hockey.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
HSID outmove the spread
The Newtons Laboratory create new campaign for The Hellenic Society for Infectious Diseases.
Stept Signs director duo Hot Icarus
London-based duo bring a bold visual sensibility, instinct-led storytelling, and culturally sharp perspective across sport, fashion, and brand storytelling.
Superprime Films signs Sebastian Lopez
The Danish-Cuban director Lopez joins for representation in the US, UK, and Amsterdam.
The UK Creative Festival is back for its 6th year
The UK’s must-attend creative industry event of the year is returning to Margate on 1st and 2nd July 2026.
Ways & Means adds Danika Casas as Head of Production
Casas will act as a partner to creatives, building a collaborative framework for production that supports bold ideas while maintaining the highest standards for craft and execution.