The News

Signings, industry moves, award show updates
and breaking campaigns.

12th Mar
VML and Tennessee Tourism launch Sound Bites

VML and Tennessee Tourism launch Sound Bites

Sound Bites pairs two of Tennessee’s most cherished cultural exports, music and food, and uses AI and neurogastronomy to reimagine tourism and hospitality marketing for the state’s growing culinary scene.

12th Mar
Starbucks' love letter to espresso

Starbucks' love letter to espresso

Inside Starbucks new ad from Chef’s Table creator David Gelb.

12th Mar
Caviar adds Pete Novosel to their roster

Caviar adds Pete Novosel to their roster

The Australian-born director is known for a distinct comedic sensibility that focuses on human behaviour rather than traditional punchlines.

11th Mar
Doma welcomes Cree Brown and Tomas Ossipoff

Doma welcomes Cree Brown and Tomas Ossipoff

Doma appoints Brown and Ossipoff as Post Producers, continuing the studio’s expansion and reinforcing its commitment to building depth across the entire post-production team.

11th Mar
​Havas' Prose on Pixels expands with new hires

​Havas' Prose on Pixels expands with new hires

The UK based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands.

11th Mar
San Diego Zoo welcomes Elephant Valley

San Diego Zoo welcomes Elephant Valley

San Diego Zoo Wildlife Alliance and independent agency The Shipyard launch an new campaign called This Is HUGE.

11th Mar
Yessian Music expands New York presence with strategic hires

Yessian Music expands New York presence with strategic hires

New leadership hires Jon Mackey and Alec Setten strengthens brand, agency, immersive, and post partnerships as global growth accelerates.

11th Mar
Reese Witherspoon heads to Paris with Wells Fargo

Reese Witherspoon heads to Paris with Wells Fargo

Reese Witherspoon takes the Wells Fargo Autograph Journey Card campaign to Paris.

11th Mar
McCormick unveils Gourmet Collection campaign

McCormick unveils Gourmet Collection campaign

McCormick US campaign for the all-new Gourmet Collection, celebrating 70+ globally sourced spices and an elevated new look.

11th Mar
Muscat and the heart of the flower citadel

Muscat and the heart of the flower citadel

Adam Muscat partners with nil00 to present the fashion film In The Heart Of The Flower Citadel.

11th Mar
​Australia Post connects all the postcodes

​Australia Post connects all the postcodes

Australia Post connects all 2,655 postcodes in nationwide brand campaign from Droga5 ANZ.

11th Mar
Stept Studios promotes Meredith Rodriguez to President

Stept Studios promotes Meredith Rodriguez to President

Expanded leadership role reflects Stept’s growth into a fully integrated creative, production, and post-production studio serving brands, agencies, and entertainment partners.

11th Mar
Whiskey Bear signs ANDRAS

Whiskey Bear signs ANDRAS

Operating out of Toronto, Los Angeles, and Seoul, the directing duo has carved out a unique space in commercial filmmaking defined by relentless excitement and vibrancy.

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11th Mar
AICP announces roster for the 2026 AICP Awards Committee

AICP announces roster for the 2026 AICP Awards Committee

Industry veterans from production, post production, and agencies are currently promoting the entry period for the AICP Awards suite.

11th Mar
Simple Mills gets the Martha treatment

Simple Mills gets the Martha treatment

In director Cassandra Brooksbank's trio of spots, the domestic icon turns high standards into dry comedy, proving some simple pleasures really are worth her approval.

shots Awards

All of the updates from our global awards events.

10th Mar
Yorkshire Tea believes that some moments deserve gold

Yorkshire Tea believes that some moments deserve gold

Celebrate proper golden upgrades with a proper golden brew in its latest work for Yorkshire Tea produced by MindsEye.

10th Mar
Olivia de Camps directs Maria Isabel in Suiza

Olivia de Camps directs Maria Isabel in Suiza

This video is a celebration of and coming together of Isabel and de Camps shared Dominican Republican heritage.

10th Mar
Late Shift signs director Emily Elizabeth Thomas

Late Shift signs director Emily Elizabeth Thomas

Thomas is a filmmaker known for her punk-feminine perspective, whimsical production design, and story-driven commercial work.

10th Mar
Director Nicole Fischer​ joins LOBO

Director Nicole Fischer​ joins LOBO

Fischer’s artistic foundation in performing arts has strongly informed her work as a director, manifesting in how she communicates with on-screen talent and collaborates on set.

10th Mar
Love Song welcomes director duo Harrison Adair

Love Song welcomes director duo Harrison Adair

Comprised of Tommy Harrison and Jamie Adair, this duo will feel at home within Love Song’s ecosystem of groundbreaking artistic voices.

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