The News
Signings, industry moves, award show updates
and breaking campaigns.
The Home Office launch Enough campaign
FCB London craft a new Violence Against Women and Girl campaign for the Home Office..
The Gym Group inspires Gen Z to join their gym community
A leading high value, low-cost UK gym chain, The Gym Group, will be unveiling a new advertising campaign ahead of the key new year period.
ONCE Social Group launches new campaign
The campaign, A more inclusive planet is a better world. Here and on Mars, created by Ogilvy Spain, invites us to reflect on the importance of building a future in which everyone has a place, in order to achieve an inclusive society, whether on this planet or another.
Droga5 brings the energy of change for GE Vernova
GE Vernova’s Energy of Change campaign lights up the holidays with record-setting innovators toy drive and larger-than-life toy land, inspiring next generation of STEM leaders.
For those who fly, use Joris Poggioli
Bleu Désert directs a film called Per Quelli Che Volano for designer Joris Poggioli.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
Make your money move with Revolut
shots Best New Director 2025 nominee David Vu, makes his commercial debut for global financial technology company Revolut.
EPICA Awards 2025 announces winners
Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix.
Amir Karimi expands role to EP and HoP at Fela
Starting as a PA on music video sets, Karimi rose through the ranks and worked alongside future Fela executives before the company was established in 2020.
Psyop signs animated comedy team Studio Showoff
The studio of master mischief-makers behind Amazon Prime’s animated Fallout mini-series bolsters Psyop’s arsenal of culturally attuned humour and nuanced, personality-rich worlds.
Mayling Wong joins PRETTYBIRD UK
The talented producer with a keen eye for new talent lands a senior role as Executive Producer with the award-winning PRETTYBIRD UK.
Factory and SIREN Awarded B Corp certification
Factory and SIREN, the London-based sound and music creative collective, announce they have been awarded B Corp certification.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Grey names new leadership team
Agnes Fischer is amed US CEO and Samira Ansari joins as US Chief Creative Officer.
Dunkin' Coffee At Home expands its iconic home world
Created by PSOne, the Power of One solution for The J.M. Smucker Co. and creatively led by BBH USA, the work continues the bold simplicity that made the original so instantly recognisable.
All of the updates from our global awards events.
shots Awards EMEA 2025 shortlist announced
The votes have been tallied, the judges have been awed, and the standard has been set, and now we're delighted to announce the shortlist for this year's shots Awards EMEA.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
Abelone Films welcomes Renata Luçić
Based between Berlin and Zagreb, Lučić brings a cinematic voice defined by emotional honesty, striking visuals, and a strong sense of cultural awareness.
Spice up your Christmas with Sixt
Simon & Paul produces Sixt’s cheeky new Christmas campaign called Spice up yourChristmas!
MAKE adds Lucia Naples and Rebekah Hartwig
MAKE, the creative studio built on animation, entertainment, and short stories, has welcomed two new producers to its production team.
Emerald Pictures welcomes director Rodney Passé
With over 15 years of experience creating films and campaigns for global brands and influential artists, Passé brings a singular creative voice to Emerald’s roster.