the Inspiration

Ever wondered what fills the world’s most creative minds?
Feed your inspiration with our regular columns.

14^th Jun CANNES CONTENDERS 2024

CannesContenders:BrandedContent

Nate Woodhead, MD Europe and Creative Partner at Virtue, highlights some of this year's best branded content work, which includes heartbreak, nostalgia and possibly "the most impactful piece of branded content ever".

13^th Jun CANNES CONTENDERS 2024

CannesContenders:NewZealand

13^th Jun

Playlist:DylanHayes

12^th Jun CANNES CONTENDERS 2024

Cannes Contenders: Argentina

From World Cup madness to breast cancer awareness, Pablo Poncini, CEO & CCO of TBWA Buenos Aires, shares five campaigns that could see Argentina collecting awards at Cannes.

11^th Jun

On My Radar: Bryan Cook

PXP's Executive Creative Director, Bryan Cook, highlights a provocative but heartfelt campaign, a compelling and immersive feature, and a surprising and innovative TV show, as he tells us what's on his creative radar.

11^th Jun CANNES CONTENDERS 2024

Cannes Contenders: The UK

Josie Juneau, Head of Advertising at RSA Films, picks her best of the UK bunch, which includes triumphant friendships, teenage truths and Covid trauma.

11^th Jun CANNES CONTENDERS 2024

Cannes Contenders: USA

Giant Spoon's Chief Creative Officer Ian Grody gives us a double helping of Nike as he highlights the US work he thinks could do well on the Croisette.

10^th Jun CANNES CONTENDERS 2024

Cannes Contenders: France

Ruben Goots, Founding Partner and Executive Producer at HAMLET, picks a trio of French films he fancies for success at this year's Cannes Lions.

10^th Jun CANNES CONTENDERS 2024

Cannes Contenders: Denmark

Thomas Kolster, aka Mr. Goodvertising, marketing activist, author and speaker chooses potential contenders in Danish advertising including space burgers, safe sex and the sounds of nature.

Around the world

On Location is a column that gives a boots-on-the-ground look at some amazing cities, brought to you by local production experts.

11^th Aug

OnLocation...Shanghai

MPC Shanghai Creative Director Barry Greaves gives us a tour of this incredible city, spanning the historic Bund to the Jing'an temple and its surrounds, offering something for everyone who visits.

30^th Jun

OnLocation...Barcelona

Barcelona is an expanse of delightful architecture, incredible food, and beautiful beaches, and we asked Jordi Molla, Production Ambassador for Twentyfour Seven to give us a guided tour of his city.

28^th Jul

OnLocation...Budapest

From Angel Films' production service mavens Zsofi Kende and Enikő Palchuber, comes a guided tour around Budapest, from rooftop bars to ancient amphitheaters, plus some recommended Hungarian street food.

9^th Jun

OnLocation...Athens

Maria Kopanou, Executive Producer, Green Olive Films, gives us the foodie's tour of Athens, shows off the beachfront locales, and recalls her fondest Akropolis memory.

2^nd Jun

OnLocation...Vilnius

Ema Čielytė, Production Manager at Magic Vilnius, guides us around the city; it's luxurious hotels and well-stocked whisky bars and its love of hot air balloons, and explains why the capital of Lithuania is the 'g-spot' of Europe.

7^th Jun

On My Radar: Matte Cooper

Jelly director Matte Cooper talks old-style tech, Jacques Tati and getting hit in the face by an elephant, as he reveals what's on his creative radar.

7^th Jun CANNES CONTENDERS 2024

Cannes Contenders: Advertising for Good

With everything that’s going in the world this year, it’s tempting to pick ads with entertainment at their core, says Kerry Smart, MD/EP at 1stAve Machine, and who can blame us for wanting to blot out reality for a couple of minutes? But, just as worthy of celebration are the ads that confront reality head on, forcing us to take a long, hard look at our world, because that’s the sort of advertising that inspires people to do better.