The Ailey School’s museum of movement
Director Ezra Hurwitz’s artful short film set amidst the Whitney Museum’s collections captures the emotional core of the dance company’s history.
Matty Matheson's un-Bear-able customers
In a sly spot for hospitality app Toast, the The Bear star joins some tricky diners in putting service staff through their paces.
CALM drills a message to Gen Z
Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.
Caught on CC (Yorkshire)Tea V
The Northern tea brand brews up a droll spot starring Sarah Lancashire as the tough talking crime-buster she played in UK TV show Happy Valley. This time she’s investigating a serious case of biscuit theft. Crumbs!
ZUGU faces up to death
Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.
Quality Meats meets German meats
In a trio of deranged spots, Method & Madness directing duo Casey Lock and Ross Zuchowski ask American Gen-Zers to 'Open Your Mouth Mind' to the tasty benefits of German Doner Kebabs.
Impetus ends the disappearing acts
This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.
Rema's wrong neck of the woods
The Nigerian rapper's new promo for his track Ozeba sees him roaming the forest with an eerie search party.
The Ailey School’s museum of movement
Director Ezra Hurwitz’s artful short film set amidst the Whitney Museum’s collections captures the emotional core of the dance company’s history.
Matty Matheson's un-Bear-able customers
In a sly spot for hospitality app Toast, the The Bear star joins some tricky diners in putting service staff through their paces.
CALM drills a message to Gen Z
Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.
Caught on CC (Yorkshire)Tea V
The Northern tea brand brews up a droll spot starring Sarah Lancashire as the tough talking crime-buster she played in UK TV show Happy Valley. This time she’s investigating a serious case of biscuit theft. Crumbs!
ZUGU faces up to death
Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.
Quality Meats meets German meats
In a trio of deranged spots, Method & Madness directing duo Casey Lock and Ross Zuchowski ask American Gen-Zers to 'Open Your Mouth Mind' to the tasty benefits of German Doner Kebabs.
Impetus ends the disappearing acts
This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.
Rema's wrong neck of the woods
The Nigerian rapper's new promo for his track Ozeba sees him roaming the forest with an eerie search party.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowMcDonald'slitupChristmas
This holiday season, the fast food chain illuminated our screens with its dazzling, decoration-clad Christmas ad, The Gift of McDonald's. We caught up with the creatives at Black Kite Studios to find out how they meticulously blended lived action and animation to bring the festive joyride to life.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
How Ford and W+K led the charge in a global race
In order to showcase the capabilities of the electric Ford Explorer, Wieden+Kennedy eschewed traditional advertising and instead chose to create a three-part Prime Video series documenting the 30,000 kilometer journey of the aptly named Lexie Limitless and her EV of choice. shots' Jamie Madge sat down with director Chris Faith, creative directors Dave Colman and Curro de la Villa, and producer Jennifer Lawlor to find out what made them Charge Around The Globe.
How Will Norman plays with grime
For his latest collaboration with grime artist Jme, filmmaker Will Norman swapped the ends for a den; putting his star in the middle of a model railway, housed in a shed in Essex.
How Will Wightman kept his buzz for Tommy Holohan
A man has a disturbing encounter with a fly in the BLINKINK director's insane new music video. shots sat down with him to find out how the invasive insect came to be.
Superlative signs director Claudia Abend
The documentary director Abend, brings a “Humane Kindness” to spots and branding.
Pony Show Entertainment partners with Mr+Positive
Pony Show Entertainment@Mr+Positive partnership offers exclusive access to A-list Hollywood directors and celebrity talent.
Production company Late Shift launches
EP John Hollingsworth and director Matt Genesis join forces to launch Late Shift.
Director Hans Emanuel heads to Caviar
Production company Caviar has signed director Hans Emanuel for US commercial and music video representation.
Geoff Calabrese joins Publicis Groupe as CCO
Former CEO of North America Investment at Omnicom Media Group joins Publicis to drive client commercial engagements; transparent and sustainable commercial models.
Where The Buffalo Roam signs director Geordie Stephens
Stephens is known for his subtle performance-driven comedic style, emphasising art direction, production design, and cinematography.
- For country. For glory. Four nations
- Find your horizon with Atomic
- Vitality launches new campaign to redefine life insurance
- EY launches Transformations brand expansion
- Idris Elba stars for ServiceNow
- Progressive’s Dr. Rick is back
- The world can work better using Indeed
- Reform school launch Don't Hide PSA
- You've always got options with Zocdoc
- Merck announce Embracing Carers initiative
Superlative signs director Claudia Abend
The documentary director Abend, brings a “Humane Kindness” to spots and branding.
Pony Show Entertainment partners with Mr+Positive
Pony Show Entertainment@Mr+Positive partnership offers exclusive access to A-list Hollywood directors and celebrity talent.
Production company Late Shift launches
EP John Hollingsworth and director Matt Genesis join forces to launch Late Shift.
Director Hans Emanuel heads to Caviar
Production company Caviar has signed director Hans Emanuel for US commercial and music video representation.
Geoff Calabrese joins Publicis Groupe as CCO
Former CEO of North America Investment at Omnicom Media Group joins Publicis to drive client commercial engagements; transparent and sustainable commercial models.
Where The Buffalo Roam signs director Geordie Stephens
Stephens is known for his subtle performance-driven comedic style, emphasising art direction, production design, and cinematography.
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Tanu Muino: shooting for the stars
Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.
The Way I See It: Rhea Scott
From Grammy-winning music videos for the likes of Red Hot Chili Peppers and Madonna to the Oscar-winning short Logorama, Little Minx founder and uber-producer Rhea Scott has built her three-decade-long career in production on a sculptor’s ability to shape raw potential into something extraordinary. As Little Minx celebrates its 25th anniversary, Scott talks to shots about being born twice, the need for more ‘doing’ when it comes to diversity, and why a salmon is her spirit animal.
shots Unsigned: Werner Vivier
For our final interview of shots Unsigned talent in 2024 we talk with South African-Swiss writer and director Werner Vivier. Here, he talks about his short film Fine Dining, annoying his family with Disney's Hercules rewatches, taking a leap of faith with his career, and the trials and tribulations of a one-take shot.
Playlist: David J East
David J East is a partner and creative director at Imagine This. Here, he chats about the dream of working with the Gallagher brothers, looking at paintings for inspiration, and his love of penguins.
On My Radar: Mr. Francois
Director Mr. Francois, repped in the US by Slash, talks AI promptography, the poetic nature of sports, and the life-affirming qualities of potatoes, as he reveals what's on his radar.
Sammi Cohen: A Few of My Favourite Things
Caviar commercials director Sammi Cohen, helmer of the terrific Netflix movie You’re So Not Invited To My Bat Mitzvah, talks through the filmmaking trinkets and furry essentials that helps them get creatively charged.
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While advertising in the first half of the 2020s was defined by caution, sensitivity and increased public accountability, Paul Prato, ECD of PPK, predicts that 2025 will see a boom in bolder branding.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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