Portugal counts its Betclic blessings
The gaming platform celebrates becoming Official Partner of the Portuguese Football Federation with a jaunty spot musing on Portugal’s good footballing fortune.
Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Vedran Rupic launches his own soda, and the ads are as weird as you'd hope
The director, alongside Business Club's Tom Berendsen and marketer Marisa Thomas, launches new vitamin soda brand Orderly Fluid with a series of increasingly odd and hilarious films.
Gordon Ramsey puts the boot into cooking for Uber Eats
The aggy chef berates anyone daring to enter the kitchen during the World Cup in this funny spot from Mother and Jeff Low.
New York Lottery hits the daydream jackpot
The Lottery's new integrated campaign takes a fanciful look at all the fantasies one could turn to reality thanks to a big win.
WWF kicks back in the rainforest
Proving that any company can have a World Cup ad if they really think about it, the charity has partnered with Studio Birthplace to launch Team Forest, a global community playing for our shared home ground.
Wimbledon’s butterfly on the wall
VCCP's striking spot contrasts the competitive intensity of the tennis tournament with the beauty of its surroundings, from the perspective of a Holly Blue butterfly.
Portugal counts its Betclic blessings
The gaming platform celebrates becoming Official Partner of the Portuguese Football Federation with a jaunty spot musing on Portugal’s good footballing fortune.
Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Vedran Rupic launches his own soda, and the ads are as weird as you'd hope
The director, alongside Business Club's Tom Berendsen and marketer Marisa Thomas, launches new vitamin soda brand Orderly Fluid with a series of increasingly odd and hilarious films.
Gordon Ramsey puts the boot into cooking for Uber Eats
The aggy chef berates anyone daring to enter the kitchen during the World Cup in this funny spot from Mother and Jeff Low.
New York Lottery hits the daydream jackpot
The Lottery's new integrated campaign takes a fanciful look at all the fantasies one could turn to reality thanks to a big win.
WWF kicks back in the rainforest
Proving that any company can have a World Cup ad if they really think about it, the charity has partnered with Studio Birthplace to launch Team Forest, a global community playing for our shared home ground.
Wimbledon’s butterfly on the wall
VCCP's striking spot contrasts the competitive intensity of the tennis tournament with the beauty of its surroundings, from the perspective of a Holly Blue butterfly.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Venables Bell + Partners names Brittni Hutchins as President
The agency also announces new Associate Partner appointments across creative, strategy, brand management and operations, strengthening its senior leadership team.
London Alley signs director Silence
Silence’s body of work is defined by craft, confidence and an unmistakable point of view, spanning commercials, fashion, music videos and branded content.
David&Goliath launches creative technology department
Former Meta Executive Antonio Marcato joins D&G to advance AI-driven creativity and innovation.
Reinaldo Marcus Green joins The Sweetshop
The director behind King Richard and Bob Marley: One Love, signs with The Sweetshop UK & USA.
UK Music Video Awards 2026 open for submissions
The UK MVAs announces its call for submissions from June 10th 2026. Plus signals a return to London’s iconic Roundhouse.
Good Times signs director Thom Kerr
Kerr’s portfolio spans commercials, print editorial, and music videos, work that moves fluidly between high fashion, pop culture, and the internet.
- Microsoft introduces us to Pete
- Mercado Libre turns football chants into real-time discounts
- PNC Bank revisits historical missteps through the lens of brilliantly boring advice
- It's all or nothing with Tobe Nwigwe and Labrinth
- FKJ releases Soulmates promo
- Sony's 1000X The Collection launches
- KPMG launches Decisions at the Speed of Change
- The feeling is real for Totino’s
- DS launches the DS 3 Maison Sarah Lavoine
- Wonder delivers new campaign
Venables Bell + Partners names Brittni Hutchins as President
The agency also announces new Associate Partner appointments across creative, strategy, brand management and operations, strengthening its senior leadership team.
London Alley signs director Silence
Silence’s body of work is defined by craft, confidence and an unmistakable point of view, spanning commercials, fashion, music videos and branded content.
David&Goliath launches creative technology department
Former Meta Executive Antonio Marcato joins D&G to advance AI-driven creativity and innovation.
Reinaldo Marcus Green joins The Sweetshop
The director behind King Richard and Bob Marley: One Love, signs with The Sweetshop UK & USA.
UK Music Video Awards 2026 open for submissions
The UK MVAs announces its call for submissions from June 10th 2026. Plus signals a return to London’s iconic Roundhouse.
Good Times signs director Thom Kerr
Kerr’s portfolio spans commercials, print editorial, and music videos, work that moves fluidly between high fashion, pop culture, and the internet.
The Talent
Blockhead's altered images
Stefan Coory [left] and Nigel Mortimer [right], partners at Australian VFX company Blockhead, talk to Tim Cumming about campaigns, creativity and ensuring that AI is your servant, not your master.
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
The Inspiration
Playlist: Phoebe May
This week FORM director Phoebe May gives us the scoop on incoming changes within the music industry, some pop promo gems, and recreating Avril Lavigne videos.
Peer Review: Nathalie Lamb
Known for her bold storytelling across advertising, feature films and stop motion, Emerald Pictures director Nathalie Lamb talks about arthouse classics, modern masterpieces, and missing female role models.
On My Radar: Audrey Mascina
Spark & Riot director Audrey Mascina is blown away by a Glazer classic and a Gondry new release, believes everyone should see Jane Campion's masterpiece, and wants more madness in advertising.
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With the FIFA World Cup kicking off today, Kerel Cooper, CMO at MarketCast, looks at the opportunities for brands and why football's greatest show is a huge opportunity for the brands that know how to approach it.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.