Skull Island Prawns shows that shrimps ain't wimps
A cool crustacean shreds amongst the seaweed in this cheeky spot from Perth-based indie agency Bonfire.
Research Arts’ creative reboot
The creative technologist and director unveils a captivating experimental film examining the relationship between AI, CGI and artistic control.
NYTA uncovers advertising history
New York Times Advertising marks 175 years with an insightful nine-page spread featuring seven era-defining ads from its archive, spanning from 1851 to 2026.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
HOKA’s avian apparitions
New York entrepreneur Emma Rogue spots birds as she travels through the city in Amber Grace Johnson’s stylish and dynamic spot for the footwear brand.
DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
Jim Harbaugh's khaki malarky
The Los Angeles Chargers coach and former NFL quarterback lets his love for beige slacks be gently ribbed in this funny spot for Dockers.
Storebrand rings in the changes
The Norwegian financial group links its support through life's moments in this smartly done spot from Henrik D. Zwart.
Skull Island Prawns shows that shrimps ain't wimps
A cool crustacean shreds amongst the seaweed in this cheeky spot from Perth-based indie agency Bonfire.
Research Arts’ creative reboot
The creative technologist and director unveils a captivating experimental film examining the relationship between AI, CGI and artistic control.
NYTA uncovers advertising history
New York Times Advertising marks 175 years with an insightful nine-page spread featuring seven era-defining ads from its archive, spanning from 1851 to 2026.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
HOKA’s avian apparitions
New York entrepreneur Emma Rogue spots birds as she travels through the city in Amber Grace Johnson’s stylish and dynamic spot for the footwear brand.
DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
Jim Harbaugh's khaki malarky
The Los Angeles Chargers coach and former NFL quarterback lets his love for beige slacks be gently ribbed in this funny spot for Dockers.
Storebrand rings in the changes
The Norwegian financial group links its support through life's moments in this smartly done spot from Henrik D. Zwart.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
House Post signs Sound Designer Jack Goodman
Goodman brings full command of spatial audio and Dolby Atmos for both commercial and theatrical delivery, and his signing expands House Post's capacity to take on mixing work across every format.
Fresh Film welcomes Harleymoon Kemp
Fresh Film welcomes Kemp to its global roster, representing her across the UK, USA and Asia.
Knucklehead signs Lauren Luxenberg
Knucklehead announce the UK and Amsterdam signing of the director and photographer.
Pavel Brenner joins Park Village
Brenner joins Park Village with an ambition to create films that build worlds and leave a lasting impression beyond the frame.
Selena Schleh, former shots Deputy Editor, has died
shots is incredibly sad to announce that the former Deputy Editor of shots, and a longtime contributor to the publication, Selena Schleh, died earlier this week.
La Pele joins CANADA
The Cannes Lion winning director joins the production company CANADA's global roster of directors.
- McDonald’s brings the magic back to bedtime stories
- White Ribbon prescribes a cure for Algorithm Sickness
- Zara Kids turns back to school into a celebration of movement
- AXE and LYNX give the body spray can an expensive makeover
- Hardee’s is entering the burger wars
- Legends loom large in Macon
- De Baak uncovers the power of uncertainty in new campaign
- Erich & Kallman announce the Angus Maximus for Carl’s Jr.
- Quest Nutrition fuels the athlete in all of us
- Winning is a skill in Fortnite
House Post signs Sound Designer Jack Goodman
Goodman brings full command of spatial audio and Dolby Atmos for both commercial and theatrical delivery, and his signing expands House Post's capacity to take on mixing work across every format.
Fresh Film welcomes Harleymoon Kemp
Fresh Film welcomes Kemp to its global roster, representing her across the UK, USA and Asia.
Knucklehead signs Lauren Luxenberg
Knucklehead announce the UK and Amsterdam signing of the director and photographer.
Pavel Brenner joins Park Village
Brenner joins Park Village with an ambition to create films that build worlds and leave a lasting impression beyond the frame.
Selena Schleh, former shots Deputy Editor, has died
shots is incredibly sad to announce that the former Deputy Editor of shots, and a longtime contributor to the publication, Selena Schleh, died earlier this week.
La Pele joins CANADA
The Cannes Lion winning director joins the production company CANADA's global roster of directors.
The Talent
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
Around the world in 80 minutes: Ed Sayers’ odyssey
Filmed solely on Super 8, Ed Sayers’ crowdsourced feature debut, Super Nature is a timely exploration of life on Earth and our relationship with it. The director/producer talked to shots about how the medium’s "painted memories" inspired him to create this fragmented, flickering love letter to the natural world.
The Inspiration
Marek Partys: A Few Of My Favourite Things
The Spark & Riot director shares the apple, the artefacts and the accessories that help him see things differently.
Playlist: David Heofs
This week we hear from director David Heofs, here he talks using handmade or analogue techniques for promos, celebrates Ed Bangers musical efforts, and and spills the beans on voicing Michael Jackson's family for Spanish TV.
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
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As we face up to the alarming realities of climate change, Tracey Lee, Strategic Advisor to Creatives for Climate, answers questions about how the ad industry can put its influence to good use by creating awareness and change without causing panic.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.