AXION Energy’s friction-free rides
Stressful situations unfold with surprising ease in fun pair of spots championing the energy specialist’s vehicle lubricant.
Man City’s got talent
PUMA and football club Manchester City celebrates this year’s home kit launch with a surprising variety show.
Bolt’s driving disasters
The ridesharing app makes a compelling argument for ditching your car in a comedic campaign directed by Paul Geusebroek.
Nike’s secret Airmax agents
Equipped with the sportswear brand’s Airmax Dn8 trainer, five female agents form an epic warrior girl gang in Claryn Chong’s action movie inspired spot.
![It’s a [death] wrap!](https://d17mj1ha1c2g57.cloudfront.net/v1/Dy86DXQX7Jo812sT-T6mp2RnLWw/448x252%23/80/shotsmag/production/clips/5b1c956d-6529-4ef5-8a8d-1de5e53798c7/terminally-ill-1.jpeg?v=1&format=jpeg)
It’s a [death] wrap!
Chris Cole’s darkly comic short follows a wrapper who decides to express his feelings about his dying grandma via the medium of rhythmic verse.
Andrew Gaynord corrals a stampede for Toyota
Punters drop what they're doing to pick up a bargain in this fun spot from The Corner and MindsEye.
OVO’s appliance apocalypse
A man is terrorised by possessed electrical devices in a spoof horror spot created by Saatchi & Saatchi for the green energy brand.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
AXION Energy’s friction-free rides
Stressful situations unfold with surprising ease in fun pair of spots championing the energy specialist’s vehicle lubricant.
Man City’s got talent
PUMA and football club Manchester City celebrates this year’s home kit launch with a surprising variety show.
Bolt’s driving disasters
The ridesharing app makes a compelling argument for ditching your car in a comedic campaign directed by Paul Geusebroek.
Nike’s secret Airmax agents
Equipped with the sportswear brand’s Airmax Dn8 trainer, five female agents form an epic warrior girl gang in Claryn Chong’s action movie inspired spot.
![It’s a [death] wrap!](https://d17mj1ha1c2g57.cloudfront.net/v1/T0XSp3KBDn7uFiRfuS6OM3djbFI/448x252%23/80/shotsmag/production/clips/8197dba5-215a-47ff-a54f-f8068b541e49/1747223160327.jpg?v=1&format=jpeg)
It’s a [death] wrap!
Chris Cole’s darkly comic short follows a wrapper who decides to express his feelings about his dying grandma via the medium of rhythmic verse.
Andrew Gaynord corrals a stampede for Toyota
Punters drop what they're doing to pick up a bargain in this fun spot from The Corner and MindsEye.
OVO’s appliance apocalypse
A man is terrorised by possessed electrical devices in a spoof horror spot created by Saatchi & Saatchi for the green energy brand.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
Edward Andrews Joins Markenfilm Group
The British Director brings his cinematic precision and surreal humanity to Markenfilm’s roster for commercial representation in Germany and Switzerland.
Ventureland and PRETTYBIRD announce partership with Eli Russell Linnetz
The Venice Beach visionary joins both rosters for commercial and music video representation.
Justo Dell’Acqua heads to Lee Films
Lee Films announces the addition of Justo Dell’Acqua to its roster of directors.
ArtClass adds comedy director Quinn Katherman
Known for her razor-sharp humour, cinematic flair, and fearless performance direction, Katherman brings a unique voice shaped by her background as both an agency creative and improviser.
- Parents pay for college in strange ways with PNC Bank
- Renovate your pantry with LesserEvil
- AT&T encourages a phone call for mother’s day
- MG rolls out the pentathlete
- Girls Inc. of Los Angeles launch new anthem film
- Skoda launch global campaign for new electric model Enyaq
- Danish pop artist Burhan G launches EMPWR
- Experience Berlin's new sound with Cora
- Sheba is what cats want
- Phillip Youmans directs a new promo for Fly Anakin
Claryn Chong joins Stink for global commercial representation
Chong launches with a Nike x Bugeisha Club campaign called Unreal Movement.
Director Craig Moore returns to Robot
Award-winning director Moore is reigniting his creative roots in South Africa.
Edward Andrews Joins Markenfilm Group
The British Director brings his cinematic precision and surreal humanity to Markenfilm’s roster for commercial representation in Germany and Switzerland.
Ventureland and PRETTYBIRD announce partership with Eli Russell Linnetz
The Venice Beach visionary joins both rosters for commercial and music video representation.
Justo Dell’Acqua heads to Lee Films
Lee Films announces the addition of Justo Dell’Acqua to its roster of directors.
ArtClass adds comedy director Quinn Katherman
Known for her razor-sharp humour, cinematic flair, and fearless performance direction, Katherman brings a unique voice shaped by her background as both an agency creative and improviser.
The Talent
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
Mika Sasaki talks ADFEST perfection with IM PERFECTION
The festival's Fabulous Five Jury Commendation winner talks about how societal trends and Japanese cultural norms lend themselves to dystopian futures, and how collaboration is key in getting big ideas onto the screen.
The Inspiration
Cannes Contenders: Canada
Leo Toronto's Chief Creative Officer Angus Tucker dives into the campaigns set for Cannes Lions that are set to bring home some Canadian bacon.
On My Radar: Ryan Ebner
ArtClass director Ryan Ebner goes large when it comes to TVs, geeks out to cerebral podcasts, and reveals the six letters that cemented his love of comedy, as he tells us what's on his creative radar.
Cannes Contenders: Sweden
This year's Swedish Cannes Lions Contenders, are selected by Samuel Skwarski, PR Director and Creative at Kid Collective. Here, he highlights some unique gaming initiatives, political pranks and a campaign about channelling your inner horse.
)
David Attenborough turned 99 yesterday, and with decades behind him of looking out for planet Earth, he is rightly celebrated. But who's looking out for humans in the ever evolving digital landscape, asks Hester Bates, Chief Marketing Officer at TrueRights.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.