Google Translate speaks your language
Justin Tyler Close's delightful film for Google’s language translation app demonstrates the power of technology in bringing people together.
Nike dares to dream with TDR
A team of mechanics discuss their ultimate dreams in Thuan Tran’s charming 35mm film for sportswear brand Nike and streetwear label Taller De Rafa.
EA SPORTS FC's playful new ad is for everyone
A bunch of celebrities and civilians find themselves transfixed by the latest iteration of the football game in the film from Uncommon and Vedran Rupic.
Behind The Gloves packs a punch
Community-driven initiative and nonprofit organisation Behind The Gloves has released an entirely AI-generated, two-and-a-half-minute film to promote its Midnight Mayhem 2027 event.
Choānn’s American nightmare
Through a montage of archival footage and surreal imagery, the director’s powerful film explores themes of identity, belonging and the fading promise of America.
Jared Clayton takes it slow for Charlie Bigham
The new campaign through VCCP Blue, shot in collaboration with Girl&Bear, gently reminds us to enjoy the details.
Son Lux weathers the storm
A family anxiously waits indoors as ominous weather approaches in a gorgeously shot and reflective promo for the American post-rock band's track, Out Into Us.
Queens Of The Stone Age puts the goths into gothic horror
hungryman directors Christopher Gruse and Tony Wolski continue their collaboration with the band with this tidy takeover fantasy.
Google Translate speaks your language
Justin Tyler Close's delightful film for Google’s language translation app demonstrates the power of technology in bringing people together.
Nike dares to dream with TDR
A team of mechanics discuss their ultimate dreams in Thuan Tran’s charming 35mm film for sportswear brand Nike and streetwear label Taller De Rafa.
EA SPORTS FC's playful new ad is for everyone
A bunch of celebrities and civilians find themselves transfixed by the latest iteration of the football game in the film from Uncommon and Vedran Rupic.
Behind The Gloves packs a punch
Community-driven initiative and nonprofit organisation Behind The Gloves has released an entirely AI-generated, two-and-a-half-minute film to promote its Midnight Mayhem 2027 event.
Choānn’s American nightmare
Through a montage of archival footage and surreal imagery, the director’s powerful film explores themes of identity, belonging and the fading promise of America.
Jared Clayton takes it slow for Charlie Bigham
The new campaign through VCCP Blue, shot in collaboration with Girl&Bear, gently reminds us to enjoy the details.
Son Lux weathers the storm
A family anxiously waits indoors as ominous weather approaches in a gorgeously shot and reflective promo for the American post-rock band's track, Out Into Us.
Queens Of The Stone Age puts the goths into gothic horror
hungryman directors Christopher Gruse and Tony Wolski continue their collaboration with the band with this tidy takeover fantasy.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
WPP Production appoints Jim Allen as ECD, UK Post Production
Allen will lead creative excellence across UK post-production operations, combining world-class VFX, CGI and motion design craft with next-generation AI origination.
Yousef Thami signs with MindsEye
Thami joins for for UK representation. Outside of the world of film, he is also a designer and art director, crafting visuals for major-label albums and single campaign.
D&AD Awards 2026 winners announced
Uncommon Creative Studio London named Advertising Agency of the Year. Apple tops both Brand and Brand-Side Agency rankings, while Unilever is named Client of the Year.
Director Matthew James Thompson joins Smoke&Oakum
Thompson, whose debut feature plays at the Newport Beach Film Festival this October, is a self-identified skeptic of technology but Smoke&Oakum's unique approach in the space won him over.
Andzej Gavriss joins Stadium
The award-winning director’s accolades include multiple Cannes Lions, Clio’s, Gold at YDA and a UKMVA.
Amanda Krueger Joins Imposter
Coming aboard as an EP, Krueger brings an agency-side perspective, and a passion for discovering emerging talent.
- Enel Energy goes on generation after generation
- Discovery Health's The Fixer celebrates the people who help us get healthy
- MSCHF creates MOTOMORPHOSIS for Lexus
- Advertising Week New York is giving AI a break
- It's always time for Inhotim
- Marshall unveils The Dead Venue Sessions
- M&M’s launches Screentime campaign
- Hyundai launch new Let's Go campaign
- Robert Pattinson stars in new Jaeger-LeCoultre campaign
- Westside crafts new campaign for ETFO
WPP Production appoints Jim Allen as ECD, UK Post Production
Allen will lead creative excellence across UK post-production operations, combining world-class VFX, CGI and motion design craft with next-generation AI origination.
Yousef Thami signs with MindsEye
Thami joins for for UK representation. Outside of the world of film, he is also a designer and art director, crafting visuals for major-label albums and single campaign.
D&AD Awards 2026 winners announced
Uncommon Creative Studio London named Advertising Agency of the Year. Apple tops both Brand and Brand-Side Agency rankings, while Unilever is named Client of the Year.
Director Matthew James Thompson joins Smoke&Oakum
Thompson, whose debut feature plays at the Newport Beach Film Festival this October, is a self-identified skeptic of technology but Smoke&Oakum's unique approach in the space won him over.
Andzej Gavriss joins Stadium
The award-winning director’s accolades include multiple Cannes Lions, Clio’s, Gold at YDA and a UKMVA.
Amanda Krueger Joins Imposter
Coming aboard as an EP, Krueger brings an agency-side perspective, and a passion for discovering emerging talent.
The Talent
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
The Inspiration
Tiny Bullet: A Few Of My Favourite Things
Merman director, designer and artist Tiny Bullet shares the puppets, the projectors and the pink briefcase that have survived her minimalist tendencies.
On My Radar: Kayleigh Dugdale
Kayleigh Dugdale, Executive Producer at Framestore London, talks the genius of Bowie, the need for breathing space, and why she's trying hard not to lose her latest pair of ear buds, as she reveals what's on her creative radar.
Marek Partys: A Few Of My Favourite Things
The Spark & Riot director shares the apple, the artefacts and the accessories that help him see things differently.
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Rather than seeing artificial intelligence as a threat to her job, FIN Studios Head of Studio, Tabitha Onofri, chose to understand it. Now, she believes it can be a huge benefit to the role she - and others - have; you just have to know where to start.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.