OTP goes OTT to prove a point
In a trio of comedic spots from Droga5 Dublin and Thomas Ormonde, the Hungarian banking group demonstrates some extreme uses of its services.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
Axe spec spot sees the sweat hit the fan
Director Cassandra Brooksbank’s amusing AI-assisted ad resurrects an idea for the anti-perspirant brand that was too pricey to make.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
OTP goes OTT to prove a point
In a trio of comedic spots from Droga5 Dublin and Thomas Ormonde, the Hungarian banking group demonstrates some extreme uses of its services.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
Axe spec spot sees the sweat hit the fan
Director Cassandra Brooksbank’s amusing AI-assisted ad resurrects an idea for the anti-perspirant brand that was too pricey to make.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
Gifted & Black Returns for a third year
Lemonade Presents hosts an evening celebrating the unconventional paths, brave decisions and unexpected turns that shape creative careers.
Nicolas Heller joins Blink Productions
The production studio signs Emmy-winning documentarian and commercial director Nicolas Heller, A.K.A. NewYorkNico.
Dentsu Creative appoints Michael Aimette as US CCO
The former BBDO and FCB New York creative chief will lead the agency’s US creative department.
1Park9 appoints Roxanne Artesona
The industry veteran joins as Executive Producer and Head of Sales, overseeing new business development and brand partnerships.
Not To Scale signs director Jovardi
The filmmaker brings his mixed-media approach spanning live action, animation and digital design to the company's US roster.
Mike Palafox joins Westside Studio
The director and cinematographer brings a focus on food filmmaking, with experience spanning commercial work and unscripted storytelling.
- The Connecticut Department of Public Health gets Tox-Ick
- Zalando goes inside the boot room
- Real Chemistry introduces ANATOMI
- supplement brand Onform gets surreal
- Enjoy a Mocktail with Magic Mind
- Qualia taps Troy Aikman for new campaign
- What will you do with all this Microsoft Windows power?
- Station Casinos delivers celebratory 50th anniversary campaign
- Hatch and Olivia Munn say goodnight to the score
- Ziggo give us priority in new spot
Gifted & Black Returns for a third year
Lemonade Presents hosts an evening celebrating the unconventional paths, brave decisions and unexpected turns that shape creative careers.
Nicolas Heller joins Blink Productions
The production studio signs Emmy-winning documentarian and commercial director Nicolas Heller, A.K.A. NewYorkNico.
Dentsu Creative appoints Michael Aimette as US CCO
The former BBDO and FCB New York creative chief will lead the agency’s US creative department.
1Park9 appoints Roxanne Artesona
The industry veteran joins as Executive Producer and Head of Sales, overseeing new business development and brand partnerships.
Not To Scale signs director Jovardi
The filmmaker brings his mixed-media approach spanning live action, animation and digital design to the company's US roster.
Mike Palafox joins Westside Studio
The director and cinematographer brings a focus on food filmmaking, with experience spanning commercial work and unscripted storytelling.
The Talent
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Inspiration
On My Radar: Favio Vinson
Papaya Films director Favio Vinson reveals what's on his creative radar as he gets serious about a Steven Soderbergh classic, has a lot of time for David Lynch, and loves movies... as long as he can keep his eyes open.
Playlist: Rani Zarina Vaz
This week we hear from Rani Zarina Vaz, Managing Partner and Executive Creative Producer at Supreme Music. Here she talks music videos with great choreo, needing more hours in the day, and wanting to be a cartoonist.
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
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Labels can be helpful, but has the marketing industry relied too much on the homogenous definition of people? Paul Domenet, Creative Strategic Director at Free The Birds, believes so, saying that advertising's reliance on generational distinctions is doing more harm that good.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.