How Michael Hili personified motoring monsters

This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.

The old saying, 'you can't please all the people all the time' is, says Patrick Marzullo, Managing Director, Creative Studio at Coinbase, never truer than during the Super Bowl. With an audience of 120 million people, you need to be specific, because if you hit that sweet spot, then you can break through the screen and into culture.

When director Lawrence Jacomelli needed to shoot his feature Blood Star in 10 days, he realised that moviemaking magic can happen when you apply lessons learned in ad production.

All of the spots from the US's biggest night in advertising in one place, updated as and when they break.

A celebrity can’t save a bad Super Bowl ad, believes Michael Bucchino, Director of Film Craft at CYLNDR Studios. But the right - or even the wrong - famous face, fronting the right idea, can carry you over the line and have the crowd cheering your name.