Arsenal gives good chat
The Gooner-swooning, mixed-media campaign out of Strike Anywhere and Meta sees fan communities communicate before, during, and after matches.
Andrea Love spins a crafty new ID for Coachella
The Hornet director has used her signature wool stop-motion technique to create a playful look for the Southern Californian music festival’s 2026 edition.
Andy Murray's new Hylo campaign definitely has nothing to do with the other guy...
Leaning into the tennis star's notorious deadpan and rivalry with Roger Federer, this witty film from Untold’s James Humby has its tongue firmly in its cheek.
The price of victory
A powerful and affecting new spot for the Museum of the Great War in France highlights that victory looks very different once you peek behind the veneer.
Jeep’s silent witness
This captivating campaign for the brand’s Cherokee Hybrid features wildlife photographer Patricia Homonylo whose work is aided by a quiet car.
BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
Nick Tree's heartfelt father/daughter story shows Dementia Doesn’t Care
The powerful short, created for Younger People with Dementia, stars Adolescence actress Amelie Pease as a teen attempting to get through to her dad.
Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
Arsenal gives good chat
The Gooner-swooning, mixed-media campaign out of Strike Anywhere and Meta sees fan communities communicate before, during, and after matches.
Andrea Love spins a crafty new ID for Coachella
The Hornet director has used her signature wool stop-motion technique to create a playful look for the Southern Californian music festival’s 2026 edition.
Andy Murray's new Hylo campaign definitely has nothing to do with the other guy...
Leaning into the tennis star's notorious deadpan and rivalry with Roger Federer, this witty film from Untold’s James Humby has its tongue firmly in its cheek.
The price of victory
A powerful and affecting new spot for the Museum of the Great War in France highlights that victory looks very different once you peek behind the veneer.
Jeep’s silent witness
This captivating campaign for the brand’s Cherokee Hybrid features wildlife photographer Patricia Homonylo whose work is aided by a quiet car.
BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
Nick Tree's heartfelt father/daughter story shows Dementia Doesn’t Care
The powerful short, created for Younger People with Dementia, stars Adolescence actress Amelie Pease as a teen attempting to get through to her dad.
Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
Habitant launches in Uruguay
Habitant accelerates its pan-Latin growth with Uruguay launch and new local leadership updates.
Laura Marciano signs with PRETTYBIRD for UK representation
The London and Paris-based director began her career directing fashion videos and has since expanded her high-gloss aesthetic into advertising, music videos, and branded content.
Lemonade Reps rebrands as Lemonade Collective
Lemonade expands with new branded entertainment arm Lemonade Labs, appoints Connor McRae, and evolves into Lemonade Collective.
Grand Bazar signs director John Larigakis
The Canadian filmmaker joins the roster, bringing a concept-driven approach and a sharp comedic sensibility to commercial work.
Michel & Nico join Kode for commercial representation
Originally from the south of France, Michel & Nico’s journey into filmmaking began where their lives did, in sport.
Less than a week until Out of the Box LA
From deepfakes to the World Cup, sonic branding to Super Bowl stunts - here's everything on the agenda for next Wednesday's creative gathering at the Bike Shed, Downtown.
- O Boticário launch Code Her to fight AI image manipulation
- Law goes legal with Legora
- Laufey unveils Madwoman music video
- Allica Bank launches first major campaign
- It’s kinda unreal in Petoskey
- Autistica launch Autistic. So what? campaign
- Joseph spends July with Jorja
- Partiboi69 hits the Redline
- Lebara goes deadpan in new campaign
- Embrace the chase with Z2 Performance
Habitant launches in Uruguay
Habitant accelerates its pan-Latin growth with Uruguay launch and new local leadership updates.
Laura Marciano signs with PRETTYBIRD for UK representation
The London and Paris-based director began her career directing fashion videos and has since expanded her high-gloss aesthetic into advertising, music videos, and branded content.
Lemonade Reps rebrands as Lemonade Collective
Lemonade expands with new branded entertainment arm Lemonade Labs, appoints Connor McRae, and evolves into Lemonade Collective.
Grand Bazar signs director John Larigakis
The Canadian filmmaker joins the roster, bringing a concept-driven approach and a sharp comedic sensibility to commercial work.
Michel & Nico join Kode for commercial representation
Originally from the south of France, Michel & Nico’s journey into filmmaking began where their lives did, in sport.
Less than a week until Out of the Box LA
From deepfakes to the World Cup, sonic branding to Super Bowl stunts - here's everything on the agenda for next Wednesday's creative gathering at the Bike Shed, Downtown.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
Playlist: Dave Bostelman
This week we hear from Entropico's Senior Account Director Dave Bostelman, where he speaks about the sad fact that discoveries are now by algorithm, the death of AI slop, and his strange Britney Spears Spotify playlist...
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
)
To in-house, or not to in-house, that is the question. Or is it? asks Mark Harrison, Head of Creative at Postcode Lottery. The format, the technology and the people are just some of the things which need to be considered, and as long as great work is the destination, the route can alter.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.