Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
John Obi Mikel is still switching sides
The Chelsea legend makes cheeky reference to his 2005/2006 season transfer window whiplash in this funny film for Google Pixel from Copa90.
Kraft Hockeyville breaks the ice
With a super-cool blend of practical tricks and VFX, Holiday Films' energetic spot spreads excitement for the annual hockey competition sponsored by Kraft Heinz.
The NYF Ad Awards: Open for entries, closed to BS
The ad awards show lampoons gong-chasing culture with a comical campaign about a self-proclaimed ‘jury whisperer’.
Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
John Obi Mikel is still switching sides
The Chelsea legend makes cheeky reference to his 2005/2006 season transfer window whiplash in this funny film for Google Pixel from Copa90.
Kraft Hockeyville breaks the ice
With a super-cool blend of practical tricks and VFX, Holiday Films' energetic spot spreads excitement for the annual hockey competition sponsored by Kraft Heinz.
The NYF Ad Awards: Open for entries, closed to BS
The ad awards show lampoons gong-chasing culture with a comical campaign about a self-proclaimed ‘jury whisperer’.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
OkayStudio launches Final Frame
Final Frame is an industry-first post-production initiative elevating the next wave of culture-defining filmmakers.
Soldats adds Adrien Wagner to its roster
Wagner first gained recognition at the age of 14 at the Visions du Réel festival where his very first films were awarded three prizes.
Chris Woods joins Spy Films
Chris Woods heads to the Spy Films roster for Canadian representation.
Harbor welcomes Megan Lee as senior colourist
Lee’s appointment comes during a period of sustained growth for Harbor, as the studio continues to scale its global footprint and deepen its commitment to innovation in colour and finishing.
- Tanqueray and Sarah Jessica Parker celebrate the “no”s that make life spectacular
- Progressive brings back Passive Progressive
- Get carried away in this Chery campaign
- Enjoy every bite with McCormick
- Valley Bank that's how
- Norwegian Cruise Line launches new brand platform
- Subway shocks guests with Protein Pockets campaign
- When work gets a bit too exciting, so does FINN Jobb
- Bad Luka, nice shoes
- Don't sweat it with Exercere
OkayStudio launches Final Frame
Final Frame is an industry-first post-production initiative elevating the next wave of culture-defining filmmakers.
Soldats adds Adrien Wagner to its roster
Wagner first gained recognition at the age of 14 at the Visions du Réel festival where his very first films were awarded three prizes.
Chris Woods joins Spy Films
Chris Woods heads to the Spy Films roster for Canadian representation.
Harbor welcomes Megan Lee as senior colourist
Lee’s appointment comes during a period of sustained growth for Harbor, as the studio continues to scale its global footprint and deepen its commitment to innovation in colour and finishing.
The Talent
Florence Poppy Deary enters orbit
Kicking off a series of interviews with recipients of 2025 shots EMEA awards, Sarah Smith chats to New Director of the Year winner, Florence Poppy Deary, who applies a spaceship metaphor to her decade-long overnight success story.
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The Inspiration
Peer Review: Blair Getz Mezibov
Greenpoint Pictures director Blair Getz Mezibov has been capturing photos and films since he was given his first camera – and cowboy boots – aged just 15. Here, he chats about the power of simple visuals, the human storytelling of Robert Redford, and the importance of staying present in a project.
On My Radar: Franki Goodwin
From being inspired by Swingers to finally understanding Aphrodite, Franki Goodwin, Saatchi & Saatchi London’s Chief Creative Officer, reveals what’s on her creative radar.
Tomás O’Gorman: A Few Of My Favourite Things
The Ogilvy Barcelona Executive Creative Director shares the wisdom, work contracts and otherworldly pens that help keep his inspiration flowing.
)
Jon Williams, Founder/CEO of The Liberty Guild, bemoans the outdated models that treat an idea as labour rather than value, suggesting that, as automation increases, the human creative leap is becoming a most precious asset.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.