VaynerMedia pens a peen-themed rap for Durex
Sex-positive music video FYP (For Your Penis) uses humorous lyrics and charismatic performers to dispel myths involving willy worries amongst TikTok users.
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Credits
View on- Agency VaynerMedia/Culver City
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- Director Wheaton Simis
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Credits
View on- Agency VaynerMedia/Culver City
- Director Wheaton Simis
- Post Production Eva Nosidam Productions (In-House at VaynerMedia/New York)
- Chief Creative Officer Rob Lenois
- Executive Creative Director Aaron Howe
- Creative Director Mark Krajan
- Chief Strategy Officer Wanda Pogue
- Editor Sean Barrett
- Executive Producer Bobby Wittenberg
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VaynerMedia/Culver City
- Director Wheaton Simis
- Post Production Eva Nosidam Productions (In-House at VaynerMedia/New York)
- Chief Creative Officer Rob Lenois
- Executive Creative Director Aaron Howe
- Creative Director Mark Krajan
- Chief Strategy Officer Wanda Pogue
- Editor Sean Barrett
- Executive Producer Bobby Wittenberg
Always keep a Durex make him wrap up that salami, Cuz I got goals I ain’t tryin to be a mami..."
The lyrical content of VaynerMedia's cracking new branded music video for Durex might not be subtle, but it certainly does the job to reinforce the sex-positive, myth-dispelling message of its campaign.
Entitled FYP (For Your Penis), the work has a fairly unique development: responding to comments such as “why is this on my FYP” (‘For You Page’ on TikTok), in relation to an earlier video, the brand released The Real Meaning of FYP, a short rap that resulted in 3.7 million organic views, 18.4 thousand shares, and increased their TikTok followers by over 27 thousand. Most importantly, the virality ignited a conversation around penis size and sex, and led to a full-length version being released.
“After seeing the excitement from viewers on TikTok, I was thrilled to use my creative expertise to release a longer version of ‘FYP’ to further tackle the shame and stigma around penis size and sex,” shared That Kid CG, artist and collaborator on the piece. “Each verse shows FYP from a new perspective. Durex is there for your penis, for your pleasure and for your partner. In a right FIT for you.”
