Panda Express brings out the jaunty aunties
The American Chinese comfort food brand releases a posse of singing aunts in this heartwarming musical celebration of family love.
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Credits
View on- Agency Opinionated
- Production Company Epoch Films
- Director Kate Hollowell
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Credits
View on- Agency Opinionated
- Production Company Epoch Films
- Director Kate Hollowell
- Editing Arts Academy/Portland
- Editor Online Artie Pena
- Color Editorial Board
- Sound Designer David Wolfe
- Music Butter Music & Sound
- Composer Nat Jenkins
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Rob Palmer
- Associate Creative Director Cameron Soane
- Senior Copywriter Chris Le
- Senior Producer Cole Davenport
- Producer Renee Safir
- Executive Producer Jacki Calleiro
- Line Producer Stephanie Bruni
- DP Larkin Seiple
- Editor Peter Wiedensmith
- Executive Producer Carolina Padilla Towery
- Colorist Neil Anderson
- Senior Music Producer Stone Irr
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Credits
powered by- Agency Opinionated
- Production Company Epoch Films
- Director Kate Hollowell
- Editing Arts Academy/Portland
- Editor Online Artie Pena
- Color Editorial Board
- Sound Designer David Wolfe
- Music Butter Music & Sound
- Composer Nat Jenkins
- Executive Creative Director Mark Fitzloff
- Executive Creative Director Rob Palmer
- Associate Creative Director Cameron Soane
- Senior Copywriter Chris Le
- Senior Producer Cole Davenport
- Producer Renee Safir
- Executive Producer Jacki Calleiro
- Line Producer Stephanie Bruni
- DP Larkin Seiple
- Editor Peter Wiedensmith
- Executive Producer Carolina Padilla Towery
- Colorist Neil Anderson
- Senior Music Producer Stone Irr
Depicting a bemused nephew assailed by female family members suggesting he chow down on some comforting dishes, Panda Express launches its first major national brand campaign under the new tagline, “Have You Eaten Yet?”
Created by Opinionated, and directed by Kate Hollowell via Epoch, the spot celebrates the deep cultural significance of food as an expression of love within Asian American and immigrant communities nationwide.
Commenting on the special significance and role of aunt, Hollowell said: "Aunties live to keep us fed and then go about the rest of their day being not-our-parents. It’s a unique dynamic that deserves a unique film. As a director, I love making films that slightly silly scenarios to a whole new level.”
