ZIJkant's girl-powered spoof
The women's movement organisation, along with agency mortierbrigade, use Employee Day in Belgium to make a silly film about a serious point regarding pay disparity.
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Credits
View on- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
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Credits
View on- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Company CZAR Brussels
- Colorist Laurens Orij
- Sound Design Senstudio
- Audio Post Senstudio
- Executive Creative Director Joost Berends
- Design Director Philippe De Ceuster
- Creative Geoffrey Masse
- Creative Zoe de Priester
- Creative Lionel Goldstein
- Head of Production Charlotte Coddens
- Executive Producer Eurydice Gysel
- Producer Lander Engels
- Art Director Tanker
- DP Grimm Vandekerckhove
- Editor Manu Van Hove
- Online Graphics Dries Derycke
- Post Producer Bieke De Keersmaecker
- Music Pozegnanie Ojczyzny
- Music Michal Lleofas Oginski
- Music Zespol Akordeonistow
- Music Tadeusza Wesolowskiego
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Company CZAR Brussels
- Colorist Laurens Orij
- Sound Design Senstudio
- Audio Post Senstudio
- Executive Creative Director Joost Berends
- Design Director Philippe De Ceuster
- Creative Geoffrey Masse
- Creative Zoe de Priester
- Creative Lionel Goldstein
- Head of Production Charlotte Coddens
- Executive Producer Eurydice Gysel
- Producer Lander Engels
- Art Director Tanker
- DP Grimm Vandekerckhove
- Editor Manu Van Hove
- Online Graphics Dries Derycke
- Post Producer Bieke De Keersmaecker
- Music Pozegnanie Ojczyzny
- Music Michal Lleofas Oginski
- Music Zespol Akordeonistow
- Music Tadeusza Wesolowskiego
What's the key to a successful business? Clear goals? Steady growth? An office dog?!
Well, according to the grossly misogynistic protagonist of Zijkant's new film, Show Women The Respect They Deserve, the secret is employing women... because you don't have to pay them as much.
Created by mortierbrigade to coincide with Employee Day in Belgium, the film, directed by Lionel Goldstein through Czar, introduces us to Jef; a self-proclaimed 'feminist' boss whose behaviour would have even David Brent questioning its approprietness.
"By using irony, we want to highlight that wage inequality and sexist stereotypes are still very much present in the workplace," explains Julie Van Garsse, director, ZIJkant. "What better moment to do that than on 'Secretary’s Day,' recently renamed 'Employee Day'?
"We chose this date to emphasise that it’s not just about gender equality, but about respect and recognition for every individual’s work."
