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Seabrook – Bags of Northern Soul

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You can keep your witticisms and pointed political satire, sometimes all you need for a good belly laugh is a cracking pratfall. Del Boy knew it. Kevin Malone knew it. Now Seabooks knows it.

In its first work since winning the account in September 2025, Quiet Storm's Bags of Northern Soul for the brand sees a crispt-munching gent (Divian Ladwa, playing at his most hapless) baulk at returning a football to some youths, until an upbeat spud cheers him on.

What follows is an absolute cracker of a slip, captured perfectly by Gustav Egerstedt, which, alongside the mirth-inducing setting and tone, makes for a genuinely laugh-worthy ad.

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