Miracle-Gro roots us in the real world

Created by agency Orchard, this enchanting campaign from plant care brand Miracle-Gro, titled Come Back to Earth, aims to reconnect people with the physical world in a time dominated by screens, technology and stress.

The multi-sensory initiative ditches gardening ad clichés and envelopes us in a close-up, sensory reset, rich with immersive sound design and an intimate focus on the tiny, satisfying details of the outdoors experience.  

Dan Kenneally, Executive Creative Director at Orchard said: “Rather than simply telling people that holding fresh soil is relaxing, we stripped away the typical advertising tropes to let viewers feel all the textures for themselves. We created something truly alluring and sensory provoking. With our directors TYD, our colourist Rick Gausis and our composers at One Thousand Birds, we crafted a visceral experience that feels so tangible, you can almost smell it.”