Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Wimbledon’s butterfly on the wall
VCCP's striking spot contrasts the competitive intensity of the tennis tournament with the beauty of its surroundings, from the perspective of a Holly Blue butterfly.
Peer Review: Nathalie Lamb
Known for her bold storytelling across advertising, feature films and stop motion, Emerald Pictures director Nathalie Lamb talks about arthouse classics, modern masterpieces, and missing female role models.
ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
The stars align for Uber Brazil
In a cheeky campaign created by Wieden + Kennedy, the ride-hailing company launches a temporary 6-star rating in Brazil ahead of the World Cup.
GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
OpenAI takes us out of this world
The artificial intelligence research company unveils a beautifully crafted spot showing how its Codex software can take human creativity to new heights.
Coca-Cola bottles matchday magic
Riff Raff’s Rich Hal directs an energetic spot for the fizzy drink brand capturing the emotional roller coaster of a football match.
Novartis’ heartfelt animation
A woman journeys through inherited memories and family history to uncover the hidden impact of cardiovascular disease in a gorgeous, animated short film for the pharmaceutical brand.
Betano gets its head out the game
An NPC breaks free from his video game world to experience the real emotional intensity of the FIFA World cup in a fun campaign from the betting brand.
UCL speaks up for unheard voices
A poignant film series reveals how millions with speech impediments are being failed by AI speech technology algorithms.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.