Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
COP31 lets nature have the last word
Humanity fades from Earth’s memory in a cinematic and affecting film from the United Nations Climate Change Conference.
How Talia Beale created a nostalgic nightmare for Bricknasty
The Academy director's entrancing and entirely human-made music video for the Irish band explores the beauty, brutality and contradictions of growing up on an estate. Here, she shares how the whole team rejected AI to create this jarring visual journey, including 2D animating with a Nintendo DS.
Peer Review: La Pele
Neighborhood Watch director Andrea Pelegrín, known professionally as La Pele, discusses the magic of simplicity, the importance of a well-structured hierarchy on set, and why filmmaking and human storytelling are inseparable.
MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Unionen proves workers’ rights are universal
A fun trio of spots from the Swedish trade union transports us to three fantasy worlds to show how even the most extreme workplaces come with rights.
Aldi’s festive quest to find Cauli Dog
In this year’s seasonal spot from the supermarket chain, Kevin the Carrot’s Christmas celebrations are put on hold as he searches for the family’s missing pet.
Gen Z tears up festive traditions for JD Sports
The sports-fashion retail brand celebrates the creativity, determination and optimism of young people in its fourth Christmas campaign made in collaboration with Uncommon.
Colin Firth wraps up a historic Arsenal season
The football club turns the story of its 2025/26 success into an uplifting festive tale of community and belonging, narrated by British actor Colin Firth.
James Norton steps into Santa’s boots for M&S
Mr. Claus experiences his first Christmas outside of the North Pole in a jolly festive spot starring James Norton and Lucy Punch for the British retail brand.
Frankie & The Deadbeats' one-track mind
A music enthusiast prioritises his new record over a relationship in this short comedy film promoting the band’s new album, Sometimes Drunk, Always Fucked Up.
Barbour gets us warmed up for Christmas with Aardman
Wallace and Gromit take their new invention for a walk in another festive collaboration between the British outdoor clothing brand and animation studio Aardman.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.