Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Lululemon’s day in the life
Henry DaCosta’s artistic short films for the sportswear brand capture the round-the-clock dedication of two professional athletes.
YETI’s reverse psychology
In a punchy and playful holiday campaign, the ice chest and outdoors accessories brand gives us plenty of reasons why we shouldn’t buy their products.
IKEA’s misguided gifter
A couple’s home fills with livestock when a husband takes gifting inspiration a little too literally from a classic Christmas song.
Big Issue's one-taker makes us think twice
Real sellers of the UK street magazine share their stories in a candid, single-shot Christmas campaign urging the public to stop and support its vendors.
Volvo’s vehicle for change
In Chris Wilcha’s short film for the auto brand, photographer Gus Powell documents the ups and downs of life from the perspective of his first family car.
Puma thinks positive
Four quirky characters find the upside of unlucky situations in a fun quartet of spots for the sports fashion brand’s Ahluwalia Suede collaboration.
Common Saints clocks out of reality
The psychedelic soul artist reconsiders his life in a monochrome, dystopian promo for his new track, Illusions, directed by Ben Harris.
IKEA’s Christmas presence
McCann’s moving festive campaign for the homeware retailer reminds us that the best gift isn’t found under the tree.
Eason’s storybook ending
The Irish bookseller’s touching holiday spot celebrates the power of storytelling in bringing people together.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.
