Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Alfie Whiteman: Moving the creative goalposts
Former professional footballer, Somesuch director and photographer Alfie Whiteman talks to Amy Hey about creative ruts, toe wrestling tournaments and exposing his insecurities.
Nils Leonard: Living dangerously
Uncommon founder and industry icon Nils Leonard believes the age of landfill advertising is over. Here, he talks to Amy Hey about his bohemian upbringing, radical craft, and why agencies can’t afford to play it safe anymore.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
Eve Ashwell: Cutting out the noise
One of the UK’s most respected editors and partner at post production studio tenthree, Eve Ashwell, talks to Amy Hey about surviving the brutal assistant years, how she protects her alone time in the editing suite, and the missing women in post production.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
Frederick Grove’s modern renaissance
An enchanting film from the East London jewellers draws visual parallels between centuries-old artwork and contemporary craft.
Reddit gets real
A playful trio of spots created by Mischief honour the humans at the heart of the online forum’s diverse communities.
Hinge finds love in the everyday
A charming, puppet-led campaign from the dating app captures quiet moments of emotional safety and connection between real couples.
Norsk Tipping’s homage to amateurs
A heartfelt spot from the Norwegian gambling brand celebrates the everyday athletes, musicians and dancers who’ll never achieve stardom.
Nike SB and Rassvet spotlight rhythm and resilience
Marius Gonzales’ bold and cinematic spot for the sportswear and skateboard brands captures the passion and drive of a drummer, skater and ballet dancer.
Tropicana’s jolly jungle jaunt
A thirsty sloth swaggers through a lush tropical rainforest in a fun and ambitious CG animated spot brought to life by Untold studios.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.