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Amy Hey

Amy Hey

Work
1st Sep 2025
Primark gets daring in denim

Primark gets daring in denim

The UK clothing retailer’s first-ever TV campaign is a playful, funkily choreographed celebration of the empowering feeling of a great pair of jeans.

Work
1st Sep 2025
Lotto’s lucky stars

Lotto’s lucky stars

The UK National Lottery returns to its original It Could Be You slogan in VCCP’s charming campaign featuring real jackpot winners.

Work
27th Aug 2025
Slovak Telekom’s fright in plain sight

Slovak Telekom’s fright in plain sight

A fun spot from the mobile network provider riffs on the idea that the scariest things in life aren’t sharks or spiders, but the everyday horrors we’d rather not face.

Inspiration
27th Aug 2025
Peer Review: Jasmin Mozaffari

Peer Review: Jasmin Mozaffari

With a varied career spanning features, TV, and commercials, Toronto-based Fela director and writer Jasmin Mozaffari reflects on the artists who inspire her, and shares why staying true to your voice is essential in an industry that often feels uncertain.

Talent
21st Aug 2025
Fromm Studio's animated world of whimsy

Fromm Studio's animated world of whimsy

From scanning Staffordshire statues to creating folklore-inspired window displays for Selfridges, Partizan 3D studio Fromm shares the joy of creating wonderfully wonky animations.

Talent
20th Aug 2025
YDA Winner Tanner Williams explores the anti-sacred space

YDA Winner Tanner Williams explores the anti-sacred space

Magna Studios director Tanner K Williams' playful and provocative promo for Madge, shiversucker, picked up a YDA Gold in the Music Video category. He explains how the self-funded film was inspired by his and the artist's shared experience of growing up queer in Utah's Orthodox Mormon community.

Work
19th Aug 2025
Prostate Cancer’s hero of the hour

Prostate Cancer’s hero of the hour

The charity has launched The Unexpected Hero, a powerful new brand film from creative agency of record VCCP, continuing its It’s About Time brand platform.

Work
18th Aug 2025
Guinness raises a glass to football fans

Guinness raises a glass to football fans

A heartwarming campaign from the Irish stout brand spotlights the real people, places and rituals at the heart of Premier League fan communities.

Talent
18th Aug 2025
Joachim Morre’s corrective vision: The YDA Gold-winner pushes back against prison clichés

Joachim Morre’s corrective vision: The YDA Gold-winner pushes back against prison clichés

The Danish director reflects on the human-centred series that earned two YDA Golds, and why storytelling should serve rehabilitation, not sensationalism.

Work
14th Aug 2025
The Guardian captures humanity at the heart of conflict

The Guardian captures humanity at the heart of conflict

A compelling short documentary film from the British periodical explores the ethics and complexities of Palestinian doctors living and working in Israel.

Inspiration
13th Aug 2025
Peer Review: Clara Bacou

Peer Review: Clara Bacou

With a varied career that has transported her from digital art experiments to stadium-filling visuals and immersive AR experiences, Partizan Studio animation director Clara Bacou shares the designers and directors who inspire her and why curiosity, collaboration, and adaptability are at the heart of her craft.

Work
12th Aug 2025
Jianbo goes underground

Jianbo goes underground

Stink director Dan French hand crafts an intricate, gaming-graphics-inspired CGI world for the Chinese-Vietnamese-British rapper’s track, For The Honour.

Amy Hey

Amy Hey

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