Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Smartbox is for life, not just for Christmas
A playful and deadpan trio of spots warns audiences that the side effects of a Smartbox gift experience can last long after the holiday season.
Peer Review: LIAKH
Furlined director LIAKH talks films that feel like fairy tales on acid, watching Teasing John Malkovich weekly, and why every director needs both a therapist and a best friend.
The UPS Store captchas the spirit of giving
Gia Coppola’s sweet film for the parcel delivery service playfully celebrates the thought and personal touch involved in sending a real present.
Galp keeps love alight this Christmas
Bar Ogilvy's heartwarming spot for the Portuguese multinational energy company shows how the power in our homes helps to keeps memories and traditions alive.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
NZ Transport Agency's latest doesn't add up
A young man miscalculates the risks of drink driving in FCB's playful yet impactful campaign from the New Zealand government agency.
Pick ‘n Pay’s Christmas wish list
A couple hopes for a full house this holiday season in Pete Pohorsky’s comedic and tropical Xmas spot for the South African grocery retail chain.
Brunello Cucinelli’s picture-perfect Christmas
Impeccably dressed characters meet for a magical evening of cinema in Michael Gracey’s sumptuously styled seasonal spot for the fashion house.
McDonald's goes for gold
The fast-food chain marks 30 years in South Africa with a whimsical campaign reimagining its iconic Golden Arches.
Love is all around in Aldi’s festive finale
After a nail-biting wait following Kevin’s disastrous stag-do, it’s finally time to discover whether the nation’s favourite carrots will make it down the aisle.
THINK! puts drug driving in perspective
The Department for Transport’s clever road safety campaign depicts the cascade of devastating consequences when a young man drives on drugs.
Erste Group’s humble hero
Jung von Matt DONAU’s touching campaign for the banking group shines a light on the docile donkey at the heart of the Christmas story.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.