Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Google Pixel puts digital noise on silent
A woman’s phone notifications become real-life interruptions in a fun campaign directed by Craig Gillespie for the tech brand.
Lucy Knox's hidden gem
Director Lucy Knox's YDA Gold-winning documentary, Opal Fever, captures the experiences of women living in an isolated opal mining town. Here, she shares the joy of finding stories on the ground and going back to her video art roots.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
Citizen Guide Program’s American dream
An immigrant works with a tutor to help him earn official citizenship in a heartwarming campaign directed by Henry DaCosta.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
Pick n Pay’s recipe for success
Rugby fans around the world try to crack the delicious mystery behind South Africa’s power-packed team in Fausto Becatti’s dynamic campaign.
Beacon’s shapeshifting dreamscape
Abstract illustrations morph in a continuous loop in a mesmerising promo for electronic music group’s track Over In No Time.
Gustav Bondeson's curveballs and beautiful chaos
Director Gustav Bondeson's ad for RF-SISU, Where Do We Play, won a YDA Gold Screen in the Charity Commercial category. Here, he chats about embracing the mayhem of directing 50 kids on ice skates.
Arsenal takes a trip down memory lane
Sticker Studios takes us to a mysterious emporium where vintage relics highlight the football club’s most iconic moments.
Sai Karan Talwar's multidimensional villain
YDA Gold Screen-winning director Sai Karan Talwar discusses how his short film, I AM THE PRIZE, uses performance and character to explore shame, contradiction and the cost of living by an ideology.
TBWA makes its mark with a handmade new identity
The agency unveils its new visual identity inspired by human touch, heritage typography and handcrafted iconography.
An ode to Chicago's creative community
An opulent film created through the collective efforts of Chicago artists and filmmakers blends bold production design, decadent styling and historical sets.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.