Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
GiveDirectly gets dead serious about wills
The global cash transfer charity pokes fun at the longevity and biohacking culture of tech bros in a brutally honest campaign created by Bacon and Eggs Media.
Ford brushes up on Latino culture
Comedy duo and content creators the Ventura Twins meet the painters behind Pacoima’s Mural Mile in an entertaining series from the motor brand.
Canva’s ode to ugly design
Outdated digital artworks get a musical makeover in this comedic spot created by Dept for the online graphic design platform.
KFC serves up a side of understanding
A teen boy finally bonds with his stepfather when he brings a girl home for dinner in Darling Film’s heartwarming film for the fried chicken fast-food chain.
Peer Review: Fran Colombatti
Agency creative turned Landia director Fran Colombatti celebrates Argentine folk rappers, enjoys the magical realism of Juan Cabral, and tells us why now is the perfect time to reconnect with the soul and craft of filmmaking.
Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Advertising Week Latam’s battle of the brief
A team of agency creatives fight to find the best idea in an action-packed film for the Latin American ad event.
SickKids fights for every future
An emotive film from the Hospital for Sick Children uses IV lines as a powerful visual metaphor for the potential futures lost when a child’s life is at risk.
The Danish Gambling Authority raises the stakes
Agency Forte Advice turns a child's bedroom into a casino to show parents how their kids could be exposed to gambling through video games.
Asian Paints dances to the colours of Diwali
Ogilvy’s infectiously fun campaign for the Indian paint company blends practical sets and uplifting choreography to capture the buzz of Diwali preparations.
ExxonMobil adds fuel to the fire
Narrated by Woody Harrelson, Yellow Dot Studios’ sharply satirical film highlights the fossil fuel giant’s connection to the devastation caused by El Nino.
Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.