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Amy Hey

Amy Hey

Work
17th Oct 2025
The Ordinary’s pursuit of eternal youth

The Ordinary’s pursuit of eternal youth

Olivia De Camps' unsettling spot for the skincare brand takes a satirical look at the pseudoscience surrounding the quest to stay young.

Talent
17th Oct 2025
A feast for the senses: Marshmallow Laser Feast

A feast for the senses: Marshmallow Laser Feast

From chemists to ventriloquists, designers to coders, Marshmallow Laser Feast unites creative and scientific minds to craft multi-sensory experiences for brands, museums, parks and public spaces. Amy Hey caught up with co-founder Robin McNicholas and EP Nell Whitley to discuss how they’re using immersive tech and storytelling to expand our connection with the natural world.

Craft
17th Oct 2025
How Erwin van den IJssel​ created infinite patterns for Playgrounds

How Erwin van den IJssel​ created infinite patterns for Playgrounds

Nexus Studios director Erwin van Den IJssel shares how he blended animation, typography and improvised jazz to create a frenetic title sequence celebrating the diverse talent at Playground's 2025 In Motion festival, held at the Barbican in London.

Work
16th Oct 2025
Ronald McDonald House puts families at the heart

Ronald McDonald House puts families at the heart

A young girl and her family find community and comfort in the organisation's accommodation in DDB Chicago’s touching campaign.

Work
15th Oct 2025
POP x Fullcount & Co’s window between worlds

POP x Fullcount & Co’s window between worlds

Pink Rabbit’s stylish tryptic uses hand-painted, in-camera effects to beautifully blend the Dutch skate brand and Japanese denim retailer’s home cities.

Inspiration
15th Oct 2025
Peer Review: Marleaux Desire

Peer Review: Marleaux Desire

Marleaux Desire, director at Love Song and founder of creative collective Illimiteworld, reflects on the creatives who've fuelled his blend of filmmaking and music, the importance of leaving ego at the door, and the challenge of making work that’s both pretty and gritty.

Talent
9th Oct 2025
The methodical magic of Yuko Shimizu

The methodical magic of Yuko Shimizu

Whether in film posters, murals or magazine covers, the mythical world of multi award-winning illustrator Yuko Shimizu bursts with folklore, fantasy creatures and formidable female characters. Speaking to Amy Hey at OFFF Festival in Barcelona, Shimizu reflects on the logic that drives her creativity, the lessons she carried from corporate PR and the joy of living her childhood dream.

Work
8th Oct 2025
Lamar + Nik remember ​Steve Harvey's memo

Lamar + Nik remember ​Steve Harvey's memo

Steve Harvey loses his cool in the directing duo’s hilariously tense short film reliving the American comedian and actor’s aggressive viral note.

Inspiration
8th Oct 2025
Peer Review: Kendall Goldberg

Peer Review: Kendall Goldberg

Gravy Films director Kendall Goldberg shares how the dark comedy of the Coen Brothers, the emotional honesty of Greta Gerwig, and the playful absurdity of Andreas Nilsson have shaped her own approach to directing, and how finding humour in chaos inspires her storytelling.

Work
7th Oct 2025
Olga Basha’s not-so fancy pants

Olga Basha’s not-so fancy pants

A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.

Work
6th Oct 2025
Love is off the menu for Nadia Loren

Love is off the menu for Nadia Loren

Surreal, spot-the-difference scenes unfold in a fish and chip shop in Relta’s bold and cleverly directed promo for the pop artist’s track Sad But True.

Work
6th Oct 2025
CR Fashion Book spies on Nadia Lee Cohen

CR Fashion Book spies on Nadia Lee Cohen

In a witty and irreverent spot for the fashion mag, Daniel Sachon paints a mysterious portrait of artist Nadia Lee Cohen through the prying eyes of her paranoid neighbours.

Amy Hey

Amy Hey

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