Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Refuge’s message hits home
An estate agent gives us a house tour with an unsettling twist in Revolt's impactful campaign for the domestic abuse charity.
Telstra steps up the charm
A procession of quirky characters sashay through town in the Australian telecommunications brand’s joyful new campaign created by Bear Meets Eagle On Fire.
Gorillaz achieve enlightenment
The virtual band embarks on a spiritual trip through India in sublime, eight-minute promo realised through exquisite hand-painted animation by The Line.
One or Eight slam pedal to the metal
Director OSRIN blends Japanese street culture, miniature sets and car stunts in a high-octane promo for the K-pop boy band’s Tokyo Drift.
American Football’s melancholy memories
Teen boys navigate emotion, relationships and rebellion in Alex Acy and Rémi Belleville’s sublime music video for the emo band’s reflective track Bad Moons.
Santalucía says you gotta have friends
Director Pep Bosch’s heartwarming film for the insurance company follows two old pals who look after each other through life’s ups and downs.
FC Hyena reimagines its namesake's story
Director Johan Kramer uses period research and modern craft to reveal the unexpected history behind the boutique cinema’s unusual name.
Childhood Cancer Canada depicts the unimaginable
A heartbreaking film from the national Canadian charity asks viewers to pause and consider the far-reaching impact of childhood cancer beyond the diagnosis.
Tissot’s timeless journey
Loris Russier’s visually striking spot for the Swiss luxury brand draws parallels between the art of watchmaking and the discipline of athletes.
Taylor Swift gets a little help from her friends
The pop icon’s surreal, pastiche-packed promo for her track Opalite is a star-studded spectacle that only someone of her cultural clout could pull off.
Addressing the elephant in the algorithm
Zak Razvi directs a simple yet impactful spot as part of the UK Government's initiative to help parents talk to their children about toxic social media content.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.