Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.
Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
Movember brings back old-school bromance
For this year’s campaign, the foundation brings long-time pals together to recreate historical friendship portraits and tackle preconceptions about masculinity.
Heineken taps into home entertainment
The Dutch lager brand has partnered with Brand Innovation Lab, the creative arm of Amazon Ads, to make going out as easy as streaming your favourite show.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
Olga Basha’s pantless predicament
Annie Hamilton goes unashamedly trouserless in NYC in the absurd final instalment of Matias & Mathias’ saga for the denim brand.
350Action turns up the heat on climate denial
The Climate change non-profit urges Americans to vote for climate conscious candidates with a life-size, melting statue of politician Ron DeSantis.
Vivo makes time for childhood magic
A sweet, animated story from the Brazilian telecommunications brand invites parents to put their phones away and be fully present with their children.
Just Eat savours the moment
Created by VCCP, the groceries and takeaway delivery app’s insightful new campaign highlights how ordering food can make more time in life for what really matters.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.