Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Ziga Ciber lifts the veil on his YDA win
Director Ziga Ciber shares the deeply personal inspiration behind his haunting documentary, White Veil, which won a YDA Gold in the Film School - up to 10 mins category.
New Zealand's prescription for change
A stripped-back and impactful public awareness campaign confronts the financial barriers New Zealanders face to accessing life-changing medicine.
Gar O’Rourke prompts human perspectives for Anthropic
The American AI corporation launches an insightful and balanced documentary exploring how Icelandic people are approaching the arrival of artificial intelligence.
Buck Mason stitches a love story
Director Andrea Carrino’s heartfelt spec spot for the men's fashion brand follows a blossoming romance anchored around the protagonist’s jacket.
AA Insurance offers parental reassurance
A child takes the drivers seat in a dangerous imaginary world in this fun and crafty campaign from the car insurance brand.
Fontaines D.C.’s house of hallucinations
Dave Meyers and Cam Erickson direct a surreal, psychedelic promo for the Irish rock band’s latest single, Marriane.
Audi’s silent mission
The auto brand’s e-tron range skilfully evade security to get onto the Silverstone racetrack in a playful campaign created by BBH.
Mahatma’s taste of family life
Jake Zalutsky directs a vibrant, multi-cultural campaign for the rice brand, capturing authentic moments from mealtimes across America.
Disney crafts a whole new world
A heartwarming campaign for World Princess Week brings two little girls’ imaginative play to life through gorgeous practical filmmaking.
Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
A bird's eye view of Tobias Eckerlin's YDA win
Director Tobias Eckerlin's affecting short film, A Sparrow's Song, won a YDA Gold in the Film School category. Here, he talks to us about building trust with his team, the symbolism of birds, and the real-life figures behind the film.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.