Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Faux Real's highs and lows of love
The art-pop brother duo unveils a bold, self-directed and semi-satirical promo for their track Seesaw.
Curry’s tech epidemic
Staff help shoppers overcome a nasty outbreak of ‘analysis paralysis’ in Greg Bell’s tongue-in-cheek campaign for the technology retailer.
Vini Jr. dances to his own beat for Apple
The Brazilian football star blocks out the city and has a boogie in a fun, simple spot for the tech brand's noise-cancelling AirPods Pro 3.
STING finds freedom after dark
A bold mixed-media spot for the PepsiCo energy drink brand captures the vibrant, creative energy of Gen Z at night across the MENA region.
Launji Driving School's wheely bad planning
Three criminals overlook one crucial detail when stealing a car in Rishab Jain's hilarious spec spot for a fictional driving school.
EE keeps commuters on track
Travellers breeze through rush-hour chaos thanks to EE’s 5G+ in a playfully directed spot for the UK mobile network.
Makeshift Art Bar’s celebrity identity crisis
A Harry Styles impersonator loses touch with reality at a Benidorm holiday club in a playful promo from the Belfast-based underground band.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Betfred puts its faith in football
A touching campaign from the betting platform captures the emotion, rituals and communities at the heart of UK tournament culture.
Blackpool FC honours the town behind the team
A poetic film marking the football club’s kit launch paints an endearing portrait of Blackpool and its people, tied together by its iconic tangerine colours.
Tesco delivers a blockbuster trailer
The UK supermarket taps into thriller movie tropes in a fun campaign created by BBH for its seriously fast delivery service, Whoosh.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.