Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Ad Council helps Gen Z break the silence
Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.
Three Cents’ new spot pops off
A carbonation-powered bottle cap takes a breakneck trip around a mediterranean town in a playful campaign from the mixer brand.
Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Piraeus Bank's wishful thinking
Even a genie can’t grant one man’s wish for tickets to the 2026 EuroLeague Final Four in this comedic campaign from the Greek bank.
Foo Fighters' window into modern life
A window cleaner gets a fleeting glimpse into the private worlds of an apartment block’s residents in this playful promo for Windows, the latest track from Foo Fighters.
Suncorp sets the scene
Leo Australia and Scoundrel director Sam Brown lean into theatrical performance and hand-crafted sets in a charming ad for the Australian Insurer.
Arif traces identity across time and tide
A poetic film directed by Wukda follows the Norwegian artist as he journeys between Zanzibar and Oslo, exploring identity, memory and belonging.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
IHI Therapy's journey to self expression
BOL director Tom Prez helms a thoughtful, animated reflection on identity, mental health, and finding the courage to live openly.
YouSee’s latest is infectiously fun
A joyful chain reaction unfolds in Torben Kjelstrup’s cheeky and upbeat campaign from the Danish telecom and streaming provider.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.