Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Ford moves mountains and mornings
Lopé Serrano directs two cinematic films for the vehicle brand, subtly spotlighting its role in the early hours and wild outdoor adventures.
Ally finds the right balance
The digital bank unveils a playful and relatable campaign tapping into Gen Z and millennials’ financial struggles and aspirations.
Gilm0re's military remix
A young recruit is trained to become a DJ at a surreal boot camp in Ricky Dick’s absurd promo for the artist’s track, Another Breathtaking Melody.
People I’ve Met’s hero complex
A small chivalrous act sets off a chain reaction of disasters in this compelling and playful promo directed by Ben Harris for the alt rock band’s track, Bastards.
Generation Wild makes nature a no-brainer
Great Outdoors Colorado highlights the benefits nature can have on children’s brain development with a catchy and gorgeously animated stop motion song.
Lilly’s exercise in optimism
In collaboration with athlete Caitlin Clark, the American pharma company launches an uplifting and candid campaign reframing movement as the best medicine.
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
Tom Felton works his magic for Cupra
The British actor stars in a slick spot created by &Rosàs for the auto brand, inspired by the iconic Harry Potter wand shop scene.
Charli xcx riffs on rock culture
Aidan Zamiri leans into punk-inspired, black-and-white aesthetics in a punchy and provocative promo for the pop artist’s latest track, Rock Music.
Fredrik Bond keeps his eye on the ball for Lacoste
A ball girl races through Athens in the director’s cinematic and playful spot for the French sports fashion brand starring Novak Djokovic.
Lidl Finland fires up summer
Pete Riski puts a playful twist on the Pied Piper fairy tale in a fun spot from the supermarket chain making the start of barbecue season.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.