Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Unibet’s bots boot up for a kickabout
Warehouse robots are overtaken by the urge to play football in Dorian & Daniel’s fun, high-energy campaign for the betting platform.
Safety lesson from the Scanian War
Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
M&M's tough nut to crack
In an interesting and honest documentary, the Mars chocolate snack brand takes an honest look at how it's protecting its products from climate change.
Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
1664’s matter of taste
Robert Pattinson plays three distinguished Parisians in a Brady Corbet’s gorgeously styled and playful campaign for the pale lager brand.
Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.