Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Disney crafts a whole new world
A heartwarming campaign for World Princess Week brings two little girls’ imaginative play to life through gorgeous practical filmmaking.
Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
A bird's eye view of Tobias Eckerlin's YDA win
Director Tobias Eckerlin's affecting short film, A Sparrow's Song, won a YDA Gold in the Film School category. Here, he talks to us about building trust with his team, the symbolism of birds, and the real-life figures behind the film.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
ATARASHII GAKKO!’s pocket-sized promo
The Japanese girl group takes on Tokyo as miniatures in a bold and brilliantly crafted music video directed by Mackenzie Sheppard.
Google Pixel puts digital noise on silent
A woman’s phone notifications become real-life interruptions in a fun campaign directed by Craig Gillespie for the tech brand.
Lucy Knox's hidden gem
Director Lucy Knox's YDA Gold-winning documentary, Opal Fever, captures the experiences of women living in an isolated opal mining town. Here, she shares the joy of finding stories on the ground and going back to her video art roots.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
Citizen Guide Program’s American dream
An immigrant works with a tutor to help him earn official citizenship in a heartwarming campaign directed by Henry DaCosta.
Method Man steps into the past with Footlocker
A nostalgic, high-energy spot narrated by the American rapper dives into the footwear retailer’s archives to celebrate iconic sneaker moments.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.