Amy Hey
The Ordinary’s pursuit of eternal youth
Olivia De Camps' unsettling spot for the skincare brand takes a satirical look at the pseudoscience surrounding the quest to stay young.
A feast for the senses: Marshmallow Laser Feast
From chemists to ventriloquists, designers to coders, Marshmallow Laser Feast unites creative and scientific minds to craft multi-sensory experiences for brands, museums, parks and public spaces. Amy Hey caught up with co-founder Robin McNicholas and EP Nell Whitley to discuss how they’re using immersive tech and storytelling to expand our connection with the natural world.
How Erwin van den IJssel created infinite patterns for Playgrounds
Nexus Studios director Erwin van Den IJssel shares how he blended animation, typography and improvised jazz to create a frenetic title sequence celebrating the diverse talent at Playground's 2025 In Motion festival, held at the Barbican in London.
Ronald McDonald House puts families at the heart
A young girl and her family find community and comfort in the organisation's accommodation in DDB Chicago’s touching campaign.
POP x Fullcount & Co’s window between worlds
Pink Rabbit’s stylish tryptic uses hand-painted, in-camera effects to beautifully blend the Dutch skate brand and Japanese denim retailer’s home cities.
Peer Review: Marleaux Desire
Marleaux Desire, director at Love Song and founder of creative collective Illimiteworld, reflects on the creatives who've fuelled his blend of filmmaking and music, the importance of leaving ego at the door, and the challenge of making work that’s both pretty and gritty.
The methodical magic of Yuko Shimizu
Whether in film posters, murals or magazine covers, the mythical world of multi award-winning illustrator Yuko Shimizu bursts with folklore, fantasy creatures and formidable female characters. Speaking to Amy Hey at OFFF Festival in Barcelona, Shimizu reflects on the logic that drives her creativity, the lessons she carried from corporate PR and the joy of living her childhood dream.
Lamar + Nik remember Steve Harvey's memo
Steve Harvey loses his cool in the directing duo’s hilariously tense short film reliving the American comedian and actor’s aggressive viral note.
Peer Review: Kendall Goldberg
Gravy Films director Kendall Goldberg shares how the dark comedy of the Coen Brothers, the emotional honesty of Greta Gerwig, and the playful absurdity of Andreas Nilsson have shaped her own approach to directing, and how finding humour in chaos inspires her storytelling.
Olga Basha’s not-so fancy pants
A young woman remains besotted with a new love interest despite his disgusting habits in this hilarious and slightly off-putting spot from the New York denim brand.
Love is off the menu for Nadia Loren
Surreal, spot-the-difference scenes unfold in a fish and chip shop in Relta’s bold and cleverly directed promo for the pop artist’s track Sad But True.
CR Fashion Book spies on Nadia Lee Cohen
In a witty and irreverent spot for the fashion mag, Daniel Sachon paints a mysterious portrait of artist Nadia Lee Cohen through the prying eyes of her paranoid neighbours.