Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Brad Pitt brews the pawfect coffee with De’Longhi
De’Longhi reunites with Brad Pitt for a playful campaign directed by Spike Jonze, featuring fourteen very vocal canine companions.
Tostan makes way for dialogue and dignity
A sensitive and impactful film from the human rights NGO confronts child marriage through community conversations and collective change.
Poshmark slips into something unexpected
A mixed-media campaign directed by Léa Esmaili explores the endless possibilities of personal styles waiting to be found on the fashion marketplace.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Primark changes the game
The UK fashion brand unveils its new activewear collection with a playful campaign poking fun at the overly serious world of sportswear ads.
Veronika Bolotina captures the nature of an artist
The director unveils a sublime and contemplative film depicting the paintings and creative practice of her friend and artist, Lera Dubitskaya.
Andrew De Zen gives us a taste of Spanish life
The director's lively and cinematic spot for Olive Oil from Spain captures the country’s rich culture, lifestyle and cuisine on a road trip from Madrid to Cadiz.
Cyprus Comic Con levels up
ABL Films crafts a single shot, 16-bit arcade era-style film with a 66-colour palette and custom software for the Cypriot comic convention.
Comic Relief exposes the excuses
People profoundly declare that child poverty isn’t their problem in the UK charity’s satirical national campaign created by Quality Meats.
Optus’s nonna shoots for success
A bold Italian grandma coaches her grandson’s basketball team in a fun campaign by Droga5 for the Australian telecommunications company.
Snickers feeds the algorithm
A hungry chatbot offers some questionable advice in a witty pair of spots directed by Pete Maquis for the Mars chocolate snack brand.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.