Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
City Kids Surfing charts a course from concrete to coast
In a gorgeously shot short film for the grassroots charity, Twice Pictures director Lorenzo Sorbini captures a girl’s first encounter with the ocean.
McDonald’s flips Gen-Z stererotypes
Sara Dunlop directs a stripped back, documentary-style spot for the fast-food chain spotlighting its young employees' communication skills.
Gillian Anderson spreads some love for M&S
The British actor takes on the department store’s specially created role of Chief Compliments Officer in a joyful campaign by Mother.
Volvo finds the right words
A woman struggles to reconnect with her father in a touching campaign directed by Adam Berg for the auto brand.
CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.