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Amy Hey

Amy Hey

20th Jan 2025 Work
The ugly face of Cero Ismael

The ugly face of Cero Ismael

100% directors Folkert Verdoorn and Simon Becks helm a surreal and cinematic promo for the Dutch artist's track, Driving Round Looking For Unknown.

17th Jan 2025 Work
Blondshell’s dog days

Blondshell’s dog days

Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.

16th Jan 2025 Work
NYF Advertising Awards cuts the crap

NYF Advertising Awards cuts the crap

The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.

15th Jan 2025 Inspiration
Peer Review: Peter O'Brien

Peer Review: Peter O'Brien

With a background in sound design, Emerald Pictures director Peter O'Brien has crafted sensitive and impactful campaigns for brands from the Irish Heart Foundation to Sky. Here, he discusses the people who inspire him, how great sound creates a story and why patience is a director’s greatest asset.

14th Jan 2025 Work
McDonald’s summer squad

McDonald’s summer squad

The fast-food chain invites Aussies to gather their mates for a Maccy’s run in a nostalgic spot featuring the brand’s OG McDonaldland characters.

14th Jan 2025 Work
Julien Vallon gets skin deep

Julien Vallon gets skin deep

Human bodies express their stories through light, movement and touch in the director’s artistic and sensual short film.

13th Jan 2025 Work
adidas gives Bellingham the boot

adidas gives Bellingham the boot

Football fans give the world’s top goal scorers a run for their money in Tom Emmerson’s playful campaign championing the sportswear brand’s Adidas Victory boot.

13th Jan 2025 Work
Michael Gracey mixes it up for Apple

Michael Gracey mixes it up for Apple

For the tech brand’s latest Shot on iPhone film, Michael Gracey – the celebrated director of The Greatest Showman and the Robbie Williams biopic Better Man – helms a heartwarming musical story addressing the complexities of modern dating in China.

10th Jan 2025 Work
The Ailey School’s museum of movement

The Ailey School’s museum of movement

Director Ezra Hurwitz’s artful short film set amidst the Whitney Museum’s collections captures the emotional core of the dance company’s history.

10th Jan 2025 Talent
Tanu Muino: shooting for the stars

Tanu Muino: shooting for the stars

Known for her madcap collaborations with artists from Harry Styles to Dua Lipa, Ukrainian-Cuban director Tanu Muino’s music videos are defined by bold styling, daring choreography, and captivating architecture. From performing arts clubs to MTV, she reflects on the influences that shaped her vision and encourages the industry to collaborate with Ukrainian talent.

9th Jan 2025 Work
CALM drills a message to Gen Z

CALM drills a message to Gen Z

Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.

8th Jan 2025 Work
Yorkshire Tea’s decaffeination proclamation

Yorkshire Tea’s decaffeination proclamation

The British hot beverage brand offers a not-so-elegant solution to differentiating decaf from regular teas in a comedic campaign directed by Andy McLeod.

Amy Hey

Amy Hey