Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Gillian Anderson spreads some love for M&S
The British actor takes on the department store’s specially created role of Chief Compliments Officer in a joyful campaign by Mother.
Volvo finds the right words
A woman struggles to reconnect with her father in a touching campaign directed by Adam Berg for the auto brand.
CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
State Emergency Service of Ukraine shows mines are no game
In collaboration with Ukrainian agency Rockets. Growth R&D, the Ukrainian emergency service integrates an urgent awareness message into a popular video game world.
First things first, says Decathlon
Co-written by its 9-year-old voiceover star, this charming spot from the sporting goods retailer reminds us of the thrill of trying something new.
Mr Motivator puts child poverty to bed
Leo UK’s impactful, spoken-word-led pro-bono film marks the launch of the TV personality’s charity tackling bed poverty.
ZIJkant shows that crime does pay
Women get locked up on purpose in Lionel Goldstein’s hilarious spot for Equal Pay Day, highlighting the one place where the gender pay gap doesn’t exist: prison.
D+Y find their rhythm
Caviar duo David Vu and Yasmin Hero’s directorial debut, Aka To Shiro, is a surreal and stylised dance film exploring identity and self-confidence.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Vivo’s in deep water
A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.