Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
D+Y find their rhythm
Caviar duo David Vu and Yasmin Hero’s directorial debut, Aka To Shiro, is a surreal and stylised dance film exploring identity and self-confidence.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Vivo’s in deep water
A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.
BBDO faces the human cost of WWI
In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.
Mekanism gets to the bottom of it
Pumpkins, peaches and bundt cakes serve as cheekily suggestive reminders to attend routine colonoscopies in a playfully provocative short film.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
EVAW flips the script on male violence
British actor Rhianne Baretto delivers a powerful performance for the feminist organisation collective, reinforcing the message that women's safety is everyone’s problem.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.