Porsche immortalises an icon
The Community's heartfelt, historic animated film celebrates seventy years since the German vehicle manufacturer first raced on Mexican soil.
Credits
View on- Agency The Community/Buenos Aires
- Production Company Final Frontier
- Director Ariel Costa (Blink My Brain)
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Credits
View on- Agency The Community/Buenos Aires
- Production Company Final Frontier
- Director Ariel Costa (Blink My Brain)
- Chief Creative Officer Joaquin Molla
- Executive Creative Director Ricky Vior
- Associate Creative Director Gabriel Da Silva
- HP Ramiro Capisto
- Senior Production Lead Juan Manuel Sosa Vives
- Copywriter Dana Franco
- Copywriter Richi Gonzalez
- Copywriter Tikal Musca
- Art Director Leandro Fagnani
- Executive Producer Gustavo Karam
- Executive Producer Julieta Zajaczkowski
- Animator Ariel Costa (Blink My Brain)
- Sound Design Porta Estudio
- Executive Creative Director Claus Cibilis
- Head of Production Florencia Di Tomaso
- Sound Designer Marcelo Galluzzo
- Creative Director Ezequiel Kordon
- Associate Creative Director Rodrigo Gonzalez
- Designer Manny Hernandez
- Music Producer Alain Gomez
- Editor Santiago Compte
- Head of Design Mariano Cardenuto
- Music Producer Carlos Jorge Garcia
- Sound Designer Antonio Romero
- Audio Mixer Mariano Briceno
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Credits
powered by- Agency The Community/Buenos Aires
- Production Company Final Frontier
- Director Ariel Costa (Blink My Brain)
- Chief Creative Officer Joaquin Molla
- Executive Creative Director Ricky Vior
- Associate Creative Director Gabriel Da Silva
- HP Ramiro Capisto
- Senior Production Lead Juan Manuel Sosa Vives
- Copywriter Dana Franco
- Copywriter Richi Gonzalez
- Copywriter Tikal Musca
- Art Director Leandro Fagnani
- Executive Producer Gustavo Karam
- Executive Producer Julieta Zajaczkowski
- Animator Ariel Costa (Blink My Brain)
- Sound Design Porta Estudio
- Executive Creative Director Claus Cibilis
- Head of Production Florencia Di Tomaso
- Sound Designer Marcelo Galluzzo
- Creative Director Ezequiel Kordon
- Associate Creative Director Rodrigo Gonzalez
- Designer Manny Hernandez
- Music Producer Alain Gomez
- Editor Santiago Compte
- Head of Design Mariano Cardenuto
- Music Producer Carlos Jorge Garcia
- Sound Designer Antonio Romero
- Audio Mixer Mariano Briceno
Directed by Ariel Costa through Final Frontier, this thoughtfully animated film pays homage to a monumental moment in the German car brand’s history.
In 1952, Porsche took two cars, a cabriolet and a coupé, to Mexico to take part in an immense race, the Carrera Panamericana. Despite doubts, Porsche managed to complete the race, marking a milestone in both history and the brand's relationship with the region, but few remember the achievement today.
As the seventieth anniversary approached, Porsche commissioned The Community to create One Icon Leads to Another, told through the words of mechanic Herbert Linge, who helped them cross the finish line.
The film features a montage of collage-inspired, animated scenes that include real black and white photographs, telling the inspirational story based on Linge's memories.
The company have also created a new car inspired by the model from 1952 as part of the campaign, with the proceeds from its sale at auction being donated to charity.