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Klutch Athletics – The Best Start Long

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Sportswear brand Klutch Athletics, founded by Rich Paul and co-authored with New Balance, has launched this empowering hero film as part of it's first-ever ad campaign, in collaboration with creative agency Someplace

Directed by Caio Guatelli through Superprime, the spot captures the stories of real athletes and communities through a cleverly edited montage of photographs, which pays tribute to the brand’s founder and his childhood home of Cleveland. 

Alongside the images, a poetic and uplifting voiceover challenges our perception of what it means to be the best, showing that the journey to becoming your best self can start anywhere from your grandma’s kitchen to your parent’s driveway.   

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