Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Sydney Cohen: Embracing eccentricities
Now ACD at Chicago indie agency Highdive, where she started as an intern in 2021, Dallas-born art director Sydney Cohen has already bagged a prodigious amount of awards and, along with her creative partner Jordan Fishel, made this year’s AdWeek Creative 100 list. She talked to Carol Cooper about finding inspiration in a good pun, animatronic fish, and the simple beauty of watching people being people.
Bryan Buckley: Commercials chaos and conviction
Hailed for his talent as well as his activist work by all awards bodies and even the late Archbishop Desmond Tutu, Bryan Buckley is as driven by commitment as he is by making work with ‘wow’. He talks to Carol Cooper about improv, instinct and injustice, and finding humour amid the horror.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
Turbo’s blueprint for beauty
The directing duo releases a dazzling animated short for ICEX/Audiovisual from Spain that muses profoundly on the power of architecture and design.
Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight