Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Lilly’s tale of good days and gone days
This affecting story for the pharmaceutical company depicts a couple navigating their way through the heartache of Alzheimer’s disease.
Apple’s coolest tech yet
Andreas Nilsson directs a fantastical flim for the iPhone 17 Pro promoting a new cooling device that takes the heat off hot chips.
Uber rides straight to the heart
This emotional holiday spot for the taxi service celebrates a time of year when families come together and put bad vibes aside.
Theramed’s eau de no odour
The antibacterial toothpaste brand’s cheeky ad sends up fragrance marketing with that unmistakeable whiff of pretention.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
Sandisk’s purr-suasive platform
The tech brand’s feline-focused campaign promotes products to help those suffering a paw-city of storage on their devices.
Samaritans saves a big day
The suicide prevention charity launches its 2025 Winter Appeal with a powerful film about a desperate dad who nearly misses his daughter's wedding.
Joji’s journey into camcord chaos
The Japanese/Australian singer songwriter releases a melancholic ballad, Past Won't Leave My Bed, with a scintillating video directed by Ethan Eng.
Little plastics, big problem
Southern Highlands Matters Inc, community-focused environmental organisation has launched a haunting animated short that expresses objections to a proposed plastic recycling plant in the NSW neighbourhood.
An app for appsent-minded parents
This poetic, poignant film for the Danish telecoms brand Norlys reflects on how screens have quietly begun to steal away precious moments – moments when our attention should be on our offspring.
Sucking up to Santa with See's Candies
The confectionery brand’s holiday campaign features a wily little scamp who realises he's going to have to bribe the big guy on the sleigh if he wants any gifts this year.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight