Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Sprout births rapper Briggs’ new track
The Australian indigenous rapper undergoes a strange germination while launching the music tech brand’s new 'Homegrown Sound' platform, along with his own single, Munarra.
Oceana’s drastic plastic warning
The global marine conservation NGO releases a surreal AI-generated campaign revealing an alarming dystopia – a world choked by microplastics.
Lean in, not back, with La-Z-Boy
The makers of the classic American reclining armchair are asking consumers to do the upright thing and get involved with a drive to ban reclining on domestic flights.
Cadum’s tender tub times
This spot for the L'Oreal Groupe soap brand captures the intimacy of washing rituals in a subtle, naturalistic way that deftly conjures the campaign’s theme – gentleness.
Le Chameau’s walk on the wild side
Following a pair of lovers as they enjoy a soul-nourishing Christmas Walk in nature, this sublimely sensual film for the luxury Wellington boot brand is set is set to the timeless Song Of Wandering Aengus by WB Yeats.
Women’s Aid reveals the hidden killers
Two powerful films directed by Emma Branderhorst, through The Corner Shop, raise awareness of the statistics that nobody wants to hear.
All hands on deck for Aldi
This year’s festive messaging for the supermarket’s Australian market goes overboard with a marine theme as a couple reinterpret the concept of gravy boat.
Telstra’s holly jolly muletide story
This heartwarming Christm-ass spot, directed by Revolver’s Steve Rogers for the Aussie telecoms giant, relates the tale of a donkey who accidentally becomes a singing sensation.
Carib’s merry Christbus story
This charming spot for the beer brand relates the sweet tale of a festive father and son reunion engineered by some clever bus rescheduling.
San Francisco Bay Coffee’s green caffeine scene
The environmentally-friendy coffee brand promotes its commercially compostable coffee pods with a nostalgic, comic-inspired animated spot.
The All In Action Fund’s words from the witch trials
This powerful campaign for the women’s rights advocacy group exposes the reality of abortion bans using verbatim dialogue from both anti-abortion policy makers and victims of the ban.
Chelsea FC’s winter warmer
The football club and its charitable arm the Chelsea Foundation launches the Wrap Up Warm campaign to address homelessness across London this Christmas.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight