Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Adidas's Messi business, beautifully done
The sportswear brand launches an epic campaign that celebrates Lionel Messi’s legacy with a cinematic, finely crafted final tango.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
Portugal counts its Betclic blessings
The gaming platform celebrates becoming Official Partner of the Portuguese Football Federation with a jaunty spot musing on Portugal’s good footballing fortune.
Nespresso’s climate-smart cuppa Joe
The coffee brand releases a fascinating short supporting the award-winning documentary Groundswell, that explores the regenerative agriculture that could save the planet.
New York Lottery hits the daydream jackpot
The Lottery's new integrated campaign takes a fanciful look at all the fantasies one could turn to reality thanks to a big win.
The Guardian explores childhoods on hold
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, this affecting new film reveals the reality for young carers in Britain.
Oranje finds the threads that bind
Nike, Dutch streetwear brand Patta and the Dutch football team celebrate unity in the launch of X2 capsule collection.
Cassius’s Dance On the wild side
Directing duo Mrzyk & Moriceau bring their signature retro 60s psychedelic style to a rediscovered track by the French electronic duo.
Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight