Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Generation Gaza’s plea for peace
Kurdish-Danish director Ferhat Gurini has created an impactful film for the charity brand that poetically expresses the painful losses Palestinians are experiencing daily.
O2’s off-the-scale surrealism
Andreas Nilsson crafts a whimsical film promoting the comms company's free installation service that features an aquatic creature with a message.
Paulig's extraordinary cup of Joe
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
A whaley good outcome for Ms Blue
Andy Fontana, technical product specialist at Leica Geosystems and Jess Marley, VAD Senior Supervisor at Halon Entertainment talk us through the process of renovating and digitising a blue whale's skeleton: a groundbreaking project that saw film production tech repurposed to preserve an important environmental artefact.
Revolut’s woolly world of wonders
The fintech company’s epic Ian Pons Jewell-directed spot spins a fantastical yarn depicting all the things and experiences that money just can buy.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Eastpak ad (back)packs a punch
This exhilarating film for the bag brand races through the decades depicting young adults exploring their creativity and self-expression.
A vital message in a (sunblock) bottle
Jon Elsom, Group ECD at McCann, talks to shots about his four-year journey to launch and publicise the groundbreaking sunscreen certification – Reef Protection Factor (RPF) – that’s helping to set a new industry standard in the protection of coral reefs.
Toblerone’s mastication mandate
The Swiss chocolate brand launches an entertaining campaign suggesting the only way to consume their triangular treats is to 'Chocolate Like Nobody's Watching'.
Yo Ho Ho! (And a bottle of Liptons)
Shiver me tea-mbers, the beverage brand is promoting its ice tea with a potty pirate-themed tale of hi-jinks on the high seas helmed by David Wilson.
High times with Squarespace
The website builder highlights its scheduling software Acuity with a zippy new TVC about the art of making time for planning your time.
The YES Foundation’s feel good-ish factor
This wonderfully wacky campaign for the philanthropic organisation suggests that not being a total goody-two-shoes shouldn’t stop people from trying to do worthy things.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight