Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
The NYF Ad Awards: Open for entries, closed to BS
The ad awards show lampoons gong-chasing culture with a comical campaign about a self-proclaimed ‘jury whisperer’.
Swisscom’s cyber swashbuckling
The IT service brand releases an entertaining spot featuring a digital threat personified as be-suited baddie in Matrix shades.
Betano finds unity in rivalry
The sports betting and casino site launches a trilogy of endearing films celebrating the togetherness that football fandom can bring.
Equinox trains the body, not the algorithm
In a world of fake gains, the fitness lifestyle brand flexes what’s real in a new campaign that conjurs multi-mammaried models and blinged-up popes in its questioning of AI-generated imagery.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Donauwasser smells like teen spirit
The Association of the Austrian Chemical Industry (FCIO) has partnered with musician Bibiza on an unusual perfume creation project aimed at encouraging Gen Zers to take an interest in science.
Scotiabank adds up the value of the average
This gentle, character-driven film for the Canadian bank celebrates the worth of an ordinary life.
Avanti highlights the risks for runaways
The rail network and children’s charity, Railway Children, have partnered on a touching film about a young girl who goes astray on her journey to school.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
Uber Eats homonym hilarity
The delivery company’s latest campaign serves up a collection of amusing vignettes offering alternative interpretations of various items available to order on its app.
ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight