Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Barnardos' not so happy birthday
This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.
Severance boxes clever
Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.
How RUFFMERCY brought inhalation to his animation
Tasked with creating a dance-based promo inspired by the act of breathing, the animation director, aka Russ Murphy, explains how he used rotoscoped live action and hand-drawn animation to create his mesmerising music video for ANiML’s track Breather.
Benedict's hot seat
National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.
Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
A gun safety plea from Pierce’s Pledge
This chilling AI-generated animation for the non-profit organisation offers a solution to the perils of firearms possession during domestic disputes.
Caught on CC (Yorkshire)Tea V
The Northern tea brand brews up a droll spot starring Sarah Lancashire as the tough talking crime-buster she played in UK TV show Happy Valley. This time she’s investigating a serious case of biscuit theft. Crumbs!
Impetus ends the disappearing acts
This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.
Rema's wrong neck of the woods
The Nigerian rapper's new promo for his track Ozeba sees him roaming the forest with an eerie search party.
M.I.A's flower power
The British singer-songwriter M.I.A. has dropped a new music video for Marigold that conveys a positive message amid apocalyptic scenes.
Renault drives back to the future
Forty years on from Renault’s Cars to Live In spot, Publicis Conseil has created a 'sequel' that promotes the brand’s state-of-the-art E-Tech electric range.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight