Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Pressbyrån lops off its logo for freedom
For its annual collaboration with Reporters Without Borders, the Swedish convenience store chain bisects its branding – making a bold statement for World Press Freedom Day.
Telstra captures arts and minds
The Aussie comms giant launch is a charming campaign aiming to inspire more people in the country to embrace the visual arts.
Lucy Knox’s teenage dreams
The award-winning Australian screenwriter and director releases a beautifully shot short film following the reflections of a group of eighteen-year-olds as they graduate high school.
Wilkinson Sword’s hair today, gone tomorrow
The shaving tech brand launches a – literally in parts – cheeky new spot directed by Caviar’s Marielle Heller, that looks at the reality of bodily hair maintenance.
Kean Kavanagh’s dime store Elvis
What happens when you mix the hilariously debauched priest Father Jack (from UK sitcom Father Ted) with the former King of Rock n Roll? Watch this brilliant promo helmed by Kojaque to find out.
Omo’s shame removal solution
The detergent brand releases an affecting campaign highlighting the stigma around period stains and menstruation.
OKA’s shock news about bad blood
The Brazilian biotech company’s horrific campaign reveals the full extent of the looming human health crisis posed by plastic pollution.
Goodyear’s big wheel bulletin
The tyre brand launches a high-octane spot with a sleek edit reminding us that its rubbery roundels keep everything from moon buggies to monster trucks on a roll.
Panda Express brings out the jaunty aunties
The American Chinese comfort food brand releases a posse of singing aunts in this heartwarming musical celebration of family love.
David Beckham’s guilty pleasures
Pepsi MAX returns with a new iteration of its 'Thirsty For More' platform, with Becks endorsing the value of doing the things that make you happy however inconsequential they might seem.
When the chips are down, KFC says sorry
The fast food chain's bold campaign saw the distribution of 17 tonnes of new improved and – most importantly – free fries to make amends for previously poor potato chip performance.
Ed Sheeran’s Persian party
The global music icon releases a joyous new video for his track Azizam, a celebration of love and cultural connection inspired by all the fun of a traditional Iranian wedding.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight