Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots Magazine for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular work postings.
Shelter puts the holidays on hold
Beautifully directed by Michael Gracey, this poignant Christmas spot for the housing charity depicts the frustration of a mother endlessly on hold to an accommodation services hotline.
Saka sweetens Arsenal’s festive ad
This totes adorbs holiday campaign for the club sees player Bukayo Saka appear to an ardent fan who isn’t where he should be.
ActionAid’s wedding smashers
The international charity supporting women and girls living in poverty releases a defiant campaign that sees young Ugandan girls destroy nuptial symbols in an impassioned protest against child marriage.
True blood: How a pumpkin conveyed the real horror of endometriosis
This powerful campaign for The Menstrual Health Project used a Halloween-theme to authentically depict the agony of this misunderstood condition. TBWA\MCR Creative Director Rose Alder and Packer Productions Director Zeynep Oguz share production tales, including the frightening two-week timeframe.
Morrisons' many festive seasons
With lashings of charm and whimsy replacing brandy sauce-soaked puds and other such Christmas charms, the grocery chain’s heartwarming ad shows how the store’s holiday prep starts in summer.
From hat-tricks to home fixes with RONA
The Canadian DIY retailer's amusing spot celebrates the country’s hockey culture and shows what repairs are needed with amateur players run out of luck with the puck.
The true horror story of endometriosis
TBWA\MCR and the Menstrual Health Project launch a visceral new film for Halloween conveying both the torture of endometriosis and misconceptions around the disease.
Why stills still move
Susie Babchick, Photography and Art Consultant at RSA films, explains why, despite the apparent dominance of video in today’s TikTok terrain, the single, still image is powerful, relevant and set to endure.
Tiffany’s box of timeless tricks
Exquisitely designed around the theme of the brand’s blue gift box, the purveyor of luxury jewellery launches a magical holiday spot dripping in old-time glamour.
Nicolas Heller shows what really moves New York
The director’s heartfelt ode to the TCS New York City Marathon reveals the grit and determination of four inspiring runners... and one walker.
Aldi's calamitous Claus
The grocery chain’s holiday campaign from Leo Burnett/Chicago shows how Christmas can be saved by its economical offerings, despite the efforts of a hapless Santa.
Scania’s hitchhikers’ guide to insanity
This comical campaign for the Swedish truck maker tells the tale of two brothers who are ludicrously picky when it comes to accepting a ride that could save their lives.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots Magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight