Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Allianz’s love letter to letters
The finance brand’s adorable ad displays an elegant, Gallic simplicity with an alphabetical odyssey that celebrates French place names.
Gregory Alan Isakov’s shapes of water
The US indie/folk singer songwriter releases a ravishing ocean-based promo for his track Mistakes.
Harley Davidson wants to service your tailpipe
The legendary motorcycle brand has launched an ingenious campaign to encourage uneasy riders – middle-aged bikers ignoring their health – to get their prostate glands looked at.
KiLLOWEN kills it at the kiosk
The 24-year-old west London rapper, producer and artist adds acting to his skillset as he appears in a hilarious video promoting his upcoming 'No Service' tour.
Core blimey! What an inspiring apple
Pink Lady Apples launches a barking spot about a woman at a dog show who’s transformed by one bite into the popular pipped fruit.
Justice for miscarriages
The Worst Girl Gang Ever Foundation, a UK-based charity supporting those affected by miscarriage and stillbirth, launches a powerful film about the shattered hopes that accompany the loss of a baby.
Make My Money Matter’s burning issue
Starring Ambika Mod (One Day), this searing spot, created by Mother for the environmental campaign group, literally crackles with dark wit as it highlights society’s refusal to wake up and smell the burning planet.
Abbott explores stigma that sticks
The US health tech brand launches Above The Bias, a global initiative aiming to raise awareness about diabetes, with a moving film visualising the shame sufferers live with.
Suicide&Co’s heirlooms of despair
The UK charity dedicated to providing support for those bereaved by suicide launches a haunting short film about the legacy of grief.
Messi cleans up for adidas
This brace of amusing ads directed by Jonny Look for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a rare glimpse into things he likes to wash in his yard.
McDonald’s tale of kiss and make-up
The fast-food chain’s Valentines Day campaign follows an elderly couple who add a spot of cosmetics to their courtship.
Krafton India plays chicken
The games publisher promotes BGMI, its popular mobile battle royale game, with a thrilling effects-laden ad set at a chicken curry shack.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight
