Ocado backs into summer
In a clever and stylish spot from Uncommon Creative Studio and Love Song's Louis McCourt, the tale of a traditional British BBQ is told in reverse.
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Credits
View on- Agency Uncommon/London
- Production Company Love Song
- Director Louis McCourt
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Credits
View on- Agency Uncommon/London
- Production Company Love Song
- Director Louis McCourt
- Editing The Quarry
- Post Production Stray
- Color Company 3/London
- Sound King Lear Music & Sound
- Executive Producer Shirley O'Connor
- Producer Lee Groombridge
- Production Manager Patch Wadsworth
- Production Designer Arthur De Borman
- Art Director Tony Child
- Food Stylist Katie Giovanni
- DP Jasper Wolf
- Editor Paul Watts
- Editor Sam Jones
- Producer Tor Adams
- VFX Supervisor Dan Williams
- Executive Producer Misha Stanford-Harris
- VFX Producer Ellie Georgiou
- Colorist Gregory Fisher
- Executive Producer Ellora Soret
- Sound Designer Jack Sedgwick
- Sound Designer Ed Downham
- Producer Natalie Curran
- Music Supervisor Sam Emery
- Music Supervisor Simon Astall
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Production Company Love Song
- Director Louis McCourt
- Editing The Quarry
- Post Production Stray
- Color Company 3/London
- Sound King Lear Music & Sound
- Executive Producer Shirley O'Connor
- Producer Lee Groombridge
- Production Manager Patch Wadsworth
- Production Designer Arthur De Borman
- Art Director Tony Child
- Food Stylist Katie Giovanni
- DP Jasper Wolf
- Editor Paul Watts
- Editor Sam Jones
- Producer Tor Adams
- VFX Supervisor Dan Williams
- Executive Producer Misha Stanford-Harris
- VFX Producer Ellie Georgiou
- Colorist Gregory Fisher
- Executive Producer Ellora Soret
- Sound Designer Jack Sedgwick
- Sound Designer Ed Downham
- Producer Natalie Curran
- Music Supervisor Sam Emery
- Music Supervisor Simon Astall
Certain things about British summers are ever-reliable: at the first hint of sun a big lad will get his shirt off; flying ant day always crops up when you least expect it; and your long-planned BBQ will almost certainly be rained off.
Thankfully, another thing you can count on is a stonker of a spot from Uncommon Creative Studio, here demonstrating the total reliability of Ocado's home deliveries.
With its new platform, Life Delivered, the brand is positioning itself as a trusted partner in everyday lives, demonstrated in a brilliantly constructed hero film from Love Song's Louis McCourt.
Backed by iconic Chemical Brothers track Let Forever Be, the film sees the events of an authentic-feeling party play out in reverse, showcasing the summery intentions, easy adaptability, and (crucially) tasty-looking spread laid out for the masses.
