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Private Island – DIS CONTENT

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OK, we'll level with you, we very rarely post self-promotional films in the curated Work section of shots, but with the proliferation of increasingly dull and unimaginative AI-created 'films' clogging up the internet, one that gave us a quick kick up the trouser was too good to ignore.

Created, essentially, to showcase the whizz-bangery of Private Island and its mastermind Chris Boyle, DIS CONTENT follows a digital avatar having multiple breakdowns (in an entertaining way), albeit while wrestling bears, rollercoasters, and himself.

Despite the visuals using the latest technological tools available, the real wonder of the piece comes from its deceptively pointed script and comedic timing; proving that, in the right hands, AI can be used to free the imagination rather than limit it to conventional tropes.

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