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SUPER BOWL 2025
Liquid Death wants you to chug on the job
The canned water brand plays on its alcoholic appearance in this cheeky spot from Superprime's Mike Bernstein.
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Credits
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- Agency Client Direct
- Production Company Superprime
- Director Mike Bernstein
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Credits
powered by
- Agency Client Direct
- Production Company Superprime
- Director Mike Bernstein
- Executive Producer Matt Sanders / (Head of Production)
- Product Footage MacGuffin Films
- VFX Company Flawless Post
- Color/Finishing Company Company 3/Los Angeles
- Audio Post Audiomancy
- Audio Post Lime Studios
- Music Company Butter Music & Sound
- VP of Creative Andy Pearson
- Creative Director Will Carsola
- Associate Creative Director Stu Golley
- Designer Michael Vickers
- Executive Producer Johnny Eastlund
- Senior Producer Cookie Walukas
- VP of Design Frank Dresme
- Line Producer Zoe Andrikidis
- Production Designer jenn jenn
- DP Andrew Wheeler
- Editor Tyler Beasley
Show full credits
Credits powered by
Credits
powered by
- Agency Client Direct
- Production Company Superprime
- Director Mike Bernstein
- Executive Producer Matt Sanders / (Head of Production)
- Product Footage MacGuffin Films
- VFX Company Flawless Post
- Color/Finishing Company Company 3/Los Angeles
- Audio Post Audiomancy
- Audio Post Lime Studios
- Music Company Butter Music & Sound
- VP of Creative Andy Pearson
- Creative Director Will Carsola
- Associate Creative Director Stu Golley
- Designer Michael Vickers
- Executive Producer Johnny Eastlund
- Senior Producer Cookie Walukas
- VP of Design Frank Dresme
- Line Producer Zoe Andrikidis
- Production Designer jenn jenn
- DP Andrew Wheeler
- Editor Tyler Beasley
Is there a more reassuring sight than your kid's school bus driver chugging away on a hefty can of something? Or a cop glugging a traveller?
Playing on its deliberately misleading appearance, Liquid Death's Super Bowl spot sees people in positions of responsibility get little wet refreshments in a manner that is entirely Safe For Work.
Directed by Superprime's Mike Bernstein on a concept from the brand's in-house team, this playful number is certain to have provoked a double-take or two at viewing parties.
