Rich Hall gives Nike some grief
The most excellent comedian/author/director helms this superb spot for the sports giant’s Phantom GX boots – an epic tale of goalie despair starring Erling Haarland.
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Rich Hall
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Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Rich Hall
- Editing Stitch
- Post Production Black Kite Studios
- Chief Creative Officer Susan Hoffman
- Creative Director Evgeny Primachenko
- Creative Director Emma Barnett
- Head of Production Cheryl Warbook
- Producer Fred Bonham Carter
- Executive Producer Natalie Arnett
- Production Designer Astrid Astrup
- DP Niklas Johansson
- Editor Ben Corfield
- VFX Supervisor James Belch
- VFX Supervisor Jonathan Box
- Executive VFX Producer Hazel Gibson
- Senior VFX Producer Chloe Ensor
- Colorist Richard Fearon
- Sound Design & Mix Raja Sehgal
Credits
powered by
- Agency Wieden + Kennedy/Amsterdam
- Production Company Riff Raff
- Director Rich Hall
- Editing Stitch
- Post Production Black Kite Studios
- Chief Creative Officer Susan Hoffman
- Creative Director Evgeny Primachenko
- Creative Director Emma Barnett
- Head of Production Cheryl Warbook
- Producer Fred Bonham Carter
- Executive Producer Natalie Arnett
- Production Designer Astrid Astrup
- DP Niklas Johansson
- Editor Ben Corfield
- VFX Supervisor James Belch
- VFX Supervisor Jonathan Box
- Executive VFX Producer Hazel Gibson
- Senior VFX Producer Chloe Ensor
- Colorist Richard Fearon
- Sound Design & Mix Raja Sehgal
The cracking campaign was created for Nike by Wieden + Kennedy/Amsterdam and reframes an encounter with the unstoppable Norwegian footballer through the goalkeeper’s perspective, as he journeys uncomfortably through the five stages of grief.
Titled The Five Steps of Haarland, it was produced by Riff Raff, and blends a cinematic intensity with director Rich Hall’s signature wit.
Hall modestly commented: "The unstoppable force complex. Haaland versus the goalie. Undeniable. Inescapable. Irresistible. We’re caught in the enthrall as he bears down on the goalie. Like the Terminator walking towards you, he’s a machine.
"As an Arsenal fan, no one is more aware of Haaland's prowess in front of goal, and he didn’t disappoint. We had a mad seven days between job award and shooting the thing out in Norway, but the wicked guys at W+K Amsterdam had already written a brilliant script; and we just had to execute it."
