Coors Light takes it slow
Anthropomorphised sloths exemplify that Monday feeling in this charmingly produced spot from Matthijs van Heijningen.
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Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company MJZ/USA
- Director Matthijs van Heijningen
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Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company MJZ/USA
- Director Matthijs van Heijningen
- Executive Producer David Zander
- Executive Producer Eriks Krumins
- Editing Arcade Edit
- Executive Post Producer Sila Soyer
- Post Producer Ellen Lavery
- Editor Dave Anderson / (Editor)
- Assistant Editor Sam Barden
- Online Editor Adam Fenwick
- VFX Untold Studios
- Executive VFX Producer Tomek Zietkiewicz
- VFX Producer Ella Glazer
- VFX Executive Creative Director David Fleet
- VFX Supervisor Martino Madeddu
- VFX Supervisor Bruno Fukumothi
- Color Producer Nick Krasnic
- Colorist Tom Poole
- Color Company 3/New York
- Music Human Music & Sound Design/Paris
- Music Managing Director James Dean Wells
- Music Creative Mike Jurasits
- Chief Creative Officer Greg Hahn
- Executive Creative Director Bianca Guimaraes
- Executive Creative Director Kevin Mulroy
- Creative Director Chase Doutre
- Creative Director Danny O'Connor
- HP Will Dempster
- Producer Hannah Kessler
- Producer Donald Taylor
- DP Adam Arkapaw
- Online Editor Chris Winters
- Animation Lead Jorge Montiel
- Music Arranger John Christopher Barnes
Credits
powered by
- Agency Mischief At No Fixed Address/New York
- Production Company MJZ/USA
- Director Matthijs van Heijningen
- Executive Producer David Zander
- Executive Producer Eriks Krumins
- Editing Arcade Edit
- Executive Post Producer Sila Soyer
- Post Producer Ellen Lavery
- Editor Dave Anderson / (Editor)
- Assistant Editor Sam Barden
- Online Editor Adam Fenwick
- VFX Untold Studios
- Executive VFX Producer Tomek Zietkiewicz
- VFX Producer Ella Glazer
- VFX Executive Creative Director David Fleet
- VFX Supervisor Martino Madeddu
- VFX Supervisor Bruno Fukumothi
- Color Producer Nick Krasnic
- Colorist Tom Poole
- Color Company 3/New York
- Music Human Music & Sound Design/Paris
- Music Managing Director James Dean Wells
- Music Creative Mike Jurasits
- Chief Creative Officer Greg Hahn
- Executive Creative Director Bianca Guimaraes
- Executive Creative Director Kevin Mulroy
- Creative Director Chase Doutre
- Creative Director Danny O'Connor
- HP Will Dempster
- Producer Hannah Kessler
- Producer Donald Taylor
- DP Adam Arkapaw
- Online Editor Chris Winters
- Animation Lead Jorge Montiel
- Music Arranger John Christopher Barnes
If you've had a heavy weekend, or Super Bowl festivities have left you drained, it's probably best to prop your head up before checking out this dreamy spot for Coors Light.
Taking more than a little inspiration from the best scene in Disney movie Zootopia, Slow Monday sees a world filled with sloths (brilliantly rendered by Untold Studios) dozily go about their day.
Created by Mischief At No Fixed Address and helmed by MJZ's Matthijs van Heijningen, the film mixes adorable characters with a fun campaign concept - cheekily seeded with a misspelt billboard earlier this year - in which consumers are literally being offered a 'case of the Mondays'; a limited-time 12-pack packaging gimmick designed to help the morning after the night before...
