Channing Tatum turns STōK trader
The Magic Mike star makes some bold moves in the Big Game campaign for STōK Cold Brew Coffee.
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Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company UNIT9/USA
- Director Bryan Rowland
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Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company UNIT9/USA
- Director Bryan Rowland
- Talent Channing Tatum
Credits
powered by
- Agency Maximum Effort/Los Angeles
- Production Company UNIT9/USA
- Director Bryan Rowland
- Talent Channing Tatum
This absurdly enjoyable ad for STōK Cold Brew Coffee finds Tatum – known for his eye-watering dance skills – appear as a choreography coach helping Welsh football club Wrexham AFC improve their goal-scoring celebratory antics.
The spot was directed by Bryan Rowland, through UNIT9 and created by Maximum Effort, the agency founded by Ryan Reynolds, who along with Rob McElhenney owns Wrexham AFC, which is sponsored by the coffee brand.
Last year's STōK Cold Brew Coffee Super Bowl spot saw Rowland and Maximum Effort collaborate on another fun celebrity-driven initiative, when Sir Anthony Hopkins took to the pitch as Wrexham's mascot, Wrex the Dragon.
