Heineken takes football superstitions too far
The beer brand indulges an unlucky Inter Milan football club fan’s match day rituals by sending him far away from the stadium in a playful campaign created by LePub.
)
Credits
View on- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Tommaso Bianchi
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Tommaso Bianchi
- Post Production Prodigious Milan
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Creative Director Marie Poumeyrol
- Creative Supervisor Angela Celano
- Creative Supervisor Matteo Gemelli
- Art Director Madalena Goncalves
- Copywriter Alessandro Grillini
- Producer Nicolo Dragoni
- Producer Martina Trozzi
- Head of TV Alessio Zazzera
- Producer Claudio Rimedi
- DP Fabio Casati
- Editor Claudio Roveda
- Editor Andrea Besana
- Editor Tommaso Bianchi
- Head of Post Production Alfredo Beretta
- Colorist Luca Parma
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LePub/Milan
- Production Company Prodigious Milan
- Director Tommaso Bianchi
- Post Production Prodigious Milan
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Creative Director Marie Poumeyrol
- Creative Supervisor Angela Celano
- Creative Supervisor Matteo Gemelli
- Art Director Madalena Goncalves
- Copywriter Alessandro Grillini
- Producer Nicolo Dragoni
- Producer Martina Trozzi
- Head of TV Alessio Zazzera
- Producer Claudio Rimedi
- DP Fabio Casati
- Editor Claudio Roveda
- Editor Andrea Besana
- Editor Tommaso Bianchi
- Head of Post Production Alfredo Beretta
- Colorist Luca Parma
We know that football fans will partake in the most bizarre pre-game rituals to help their team win, but few have gone to such extreme lengths as the unlucky Inter Milan supporter in this fun execution from Heineken.
Created by LePub and directed by Tommaso Bianchi through Prodigious Milan, the initiative, titled Unlucky Charm, features Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team.
Despite his passion for the game, Marco has deliberately avoided stadiums, convinced that his absence helps secure Inter’s success. To celebrate this quirky ritual, Heineken sent him to a purpose-built bar located in a remote outpost of Germany, on the edge of the European continent.
