Goggins' GoDaddy grift
In Ian Pons Jewell's spectacular reveal to Quality Meats' drip-fed teases, Walton Goggins' fake it til you make it attitude is enabled by GoDaddy Airo.
)
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
- Assistant Producer Lottie Aspinall
- Editing The Den Editorial
- VFX Electric Theatre Collective
- Audio Post Concret Form
- Production Services Habitant
- Executive Creative Director Adam Nowak
- Head of Production (HP) Will Woollett
- Executive Producer Hugh Broder
- Associate Creative Director/Art Director Matt Krivanek
- Co-Founder/Co-Chief Creative Officer Gordy Sang
- Co-Founder/Co-Chief Creative Officer Brian Siedband
- Group Creative Director Maxx Delaney
- Group Creative Director Jamie Stark
- Group Creative Director Stephanie Cajucom
- Group Creative Director Dennis Kung
- Senior Creative Cooper Bowman
- Senior Creative Jayne Goodall
- Executive Producer Autumn Childress
- Executive Producer Michael Garza
- Producer Doochy Moult
- DP Mauro Chiarello
- Composer/Music Arranger John Merikoski
- Talent Walton Goggins
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company ProdCo
- Director Ian Pons Jewell
- Assistant Producer Lottie Aspinall
- Editing The Den Editorial
- VFX Electric Theatre Collective
- Audio Post Concret Form
- Production Services Habitant
- Executive Creative Director Adam Nowak
- Head of Production (HP) Will Woollett
- Executive Producer Hugh Broder
- Associate Creative Director/Art Director Matt Krivanek
- Co-Founder/Co-Chief Creative Officer Gordy Sang
- Co-Founder/Co-Chief Creative Officer Brian Siedband
- Group Creative Director Maxx Delaney
- Group Creative Director Jamie Stark
- Group Creative Director Stephanie Cajucom
- Group Creative Director Dennis Kung
- Senior Creative Cooper Bowman
- Senior Creative Jayne Goodall
- Executive Producer Autumn Childress
- Executive Producer Michael Garza
- Producer Doochy Moult
- DP Mauro Chiarello
- Composer/Music Arranger John Merikoski
- Talent Walton Goggins
A wise man [Andy Dwyer from Parks and Recreation] once said, "I have no idea what I’m doing, but I know I’m doing it really, really well.", and that ethos could perfectly describe Walton Goggins' venture into head-ware.
Acting as a reveal to a mysterious teaser campaign that's been seeded since last November, Act Like You Know is GoDaddy's Super Bowl spot, showcasing the potential of its Airo offerings to help business noobs get off the ground - in Goggins' case, for his Goggle Glasses.
Created by GoDaddy's in-house creative team and the ever-excellent Quality Meats, the final spot uses ProdCo's Ian Pons Jewell to zip through the multitude of actorly 'fake it til you make it' moments, including LOLable driving skills and an epic delivery of "Uranus".
Ending with the gorgeously-phrased "if your goggles ain't Goggins, they don't belong on your noggins", this cheeky spot, with its smart build-up, is certain to tickle audiences during the Big Game.
