Bonds’ cornershop catwalk
Sanjay De Silva directs this edgy new spot for the Australian underwear brand that oozes with gritty Gen-Z energy, promoting its revamped range of loudly patterned garments.
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Credits
View on- Agency Special Group/Sydney
- Production Company Division/Australia
- Director Sanjay De Silva
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Unlock full credits and more with a shots membership
Credits
View on- Agency Special Group/Sydney
- Production Company Division/Australia
- Director Sanjay De Silva
- Post House The Editors
- Online Blockhead VFX
- Executive Producer Genevieve Triquet
- CEO Lindsey Evans
- CEO Cade Heyde
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Chief Strategy Officer Rebecca Stambanis
- Senior Strategist Leoni Simon
- Executive Creative Director Ryan Fitzgerald
- Creative Director SIan Binder
- Creative Lauren Regolini
- Lead Producer Sophie Simmons
- Film & Stills Producer Alex Gillespie
- Producer Poppy Jones
- DP Max Walter / (DP)
- Editor Lily Davis
- Colorist Fergus Rotherham
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/Sydney
- Production Company Division/Australia
- Director Sanjay De Silva
- Post House The Editors
- Online Blockhead VFX
- Executive Producer Genevieve Triquet
- CEO Lindsey Evans
- CEO Cade Heyde
- Chief Creative Officer Tom Martin
- Chief Creative Officer Julian Schreiber
- Chief Strategy Officer Rebecca Stambanis
- Senior Strategist Leoni Simon
- Executive Creative Director Ryan Fitzgerald
- Creative Director SIan Binder
- Creative Lauren Regolini
- Lead Producer Sophie Simmons
- Film & Stills Producer Alex Gillespie
- Producer Poppy Jones
- DP Max Walter / (DP)
- Editor Lily Davis
- Colorist Fergus Rotherham
This spunky spot, created by Special Group and directed by Sanjay De Silva through Division, stars five young Australian celebs, including sister DJ duo Kinder, singer Mia Rodriguez, dancer Lance Savali, and Olympic skateboarder Keegan Palmer.
The scantily-clad cast fiercely dance through the aisles of a corner shop whilst a shopkeeper watches disapprovingly, before spilling their mischief into the dark night where Palmer performs some daredevil skate stunts.
Turning heads and attracting every camera in their wake, the crew strut into the street in sync, giving off unapologetic big-icon attitude. The film is dotted with fun transitions and playful gif-like animations, paired with an upbeat custom soundtrack.
