Läkerol pays homage to Hollywood
BBDO take inspiration from blockbuster motivational speeches in a playful, cinematic spot for the Swedish sweet brand.
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Credits
View on- Agency BBDO Nordics/Stockholm
- Production Company Business Club Royale
- Director Gustav Sundstrom
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Credits
View on- Agency BBDO Nordics/Stockholm
- Production Company Business Club Royale
- Director Gustav Sundstrom
- Executive Producer Siamand Masoodian
- Creative Markus Bjurman
- Art Director Isaac Bonnier
- Copywriter Rasmus Tsardakas Renhuldt
- Producer Josephine Lundquist
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Credits
powered by- Agency BBDO Nordics/Stockholm
- Production Company Business Club Royale
- Director Gustav Sundstrom
- Executive Producer Siamand Masoodian
- Creative Markus Bjurman
- Art Director Isaac Bonnier
- Copywriter Rasmus Tsardakas Renhuldt
- Producer Josephine Lundquist
In this new Nordic campaign, directed by Gustav Sundström through Business Club Royal, the Swedish pastille company reimagines everyday scenarios, placing them in the pop-cultural context of inspirational movie speeches.
In a contemporary take on the brand’s long-lasting tagline, the film stars a group of housemates who find themselves transported from the living room sofa to Viking Scandinavia, as their friend pops open a packet of Läkerols.
The initiative consists of a hero film and two 15-second spots that follow on from the main story, each closing with the brand’s slogan ‘Läkerol makes people talk’.
