Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Deutsche Telekom takes on the trolls
This new campaign for the German telecoms company highlights that teasing isn't always a harmless sign of affection.
Orange's out-of-this-world dance moves
Orange's new campaign celebrates the brand's connectivity with some lunar leaping as one astronaut undertakes a literal moon walk.
Sanlam's insurance nightmares
We've all had it, that feeling when you think you might have left the oven on, or forgotten to close the front door. Insurance company Sanlam taps into that 'what if?' moment in its new campaign.
On My Radar: Kayleigh Dugdale
Kayleigh Dugdale, Executive Producer at Framestore London, talks the genius of Bowie, the need for breathing space, and why she's trying hard not to lose her latest pair of ear buds, as she reveals what's on her creative radar.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
New Zealand's MSD spreads the love
A funny and clever new campaign from New Zealand's Ministry of Social Development aims to change the nature of 'flexing' by putting kindness, respect and love at the centre of male bravado.
The County Fair controversy
This film, just off the festival circuit, is a brilliantly funny short that sees an accusation of potential company fraud escalate in an unusual way.
The beat goes on for Apple Watch
This new campaign for the Apple Watch Series 12 is an editing and sound design masterclass that highlights the watch's improved Health Sensing System.
On My Radar: Charlie Sarsfield
Untold Studios director Charlie Sarsfield is a lover of some of this year's World Cup work, a hater - though still a reluctant user - of social media, and someone who'd like to see a bit more room for the growth of up-and-coming directors.
When Louis met John Lewis
John Lewis gives the gift of vodcast in this new campaign, which is also the launch of a new entertainment series. In the first episode, documentarian Louis Theroux talks gifts and garments, and gets a minor makeover.
Sadie Sink's domestic bliss
Sadie Sink stars in this new campaign for Calvin Klein jeans which sees the star and her perfectly fitting denim create moments of wonder.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work