Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Ford prizes actions over words
A new spot for Ford Pro shows that doing is better than talking, and employs a voice over that eschews the traditional, corny approach.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
BritBox's filmmaking masterclass
In a complex, continuous, 14+ hour shoot, Uncommon New York and streaming service BritBox have created a compelling film that highlights on-screen craftsmanship.
Call Me's story of solitude
A new film from the Danish telecom company focuses on the loneliness many young people feel, even when they're surrounded by friends.
On My Radar: Nico Poalillo
Pulse Films director Nico Poalillo on why he tries to turn his back on tech, how heavy metal has been a huge influence, and why getting cancer may have been the best thing that ever happened to him.
Reporters Without Borders' reality check
A clever and impactful new press and poster campaign for the non-profit organisation repurposes staple reality TV formats as a cultural warning.
Telia puts a halt on handsets
A funny new campaign for Telia sees a family forgo their phones, which opens up a whole new appreciation for 'family time'.
On My Radar: Spencer MacDonald
Voyager director Spencer MacDonald highlights a 1960s film which, these days, seems more like a documentary, loves an artist whose work champions sanity, and appreciates the creative influence of psilocybin mushrooms.
David Bartels' advertising anecdotes
You may not know the name, but you'll definitely recognise some of the work, as this short documentary tells us the fascinating story of art director David Bartels.
Puma is King of the pitch
This new campaign reintroduces one of the most iconic football boots to ever grace a field; the Puma King.
Bringing sexy back to the future
This new short film from director Craig Ainsley is a brilliantly funny twist on a time travel story, set entirely in an Airbnb.
On My Radar: Paul Sumpter
Paul Sumpter, Founder and Creative Director at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work