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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

Work
21st May 2025
Rust-Oleum's new paint job

Rust-Oleum's new paint job

An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.

Inspiration
20th May 2025
On My Radar: Andrea Ogunbadejo

On My Radar: Andrea Ogunbadejo

Andrea Ogunbadejo, President at Eva Nosidam Productions, highlights a "game-changing" sound system, recommends Walton Goggins in his "absolute best" role, and admits she can't stand to lose at quizzes.

Work
19th May 2025
Costa's heartfelt cuppa

Costa's heartfelt cuppa

Costa Coffee puts connection at the heart of its new campaign, with a duo of spots reflecting how the drink – and the brand – brings people together.

Inspiration
13th May 2025
On My Radar: Ryan Ebner

On My Radar: Ryan Ebner

ArtClass director Ryan Ebner goes large when it comes to TVs, geeks out to cerebral podcasts, and reveals the six letters that cemented his love of comedy, as he tells us what's on his creative radar.

Work
12th May 2025
Confused.com's inflated opinion

Confused.com's inflated opinion

A Confused.com customer gets that feeling of lightness in this new spot that continues its Just Used Confused.com brand platform.

Work
9th May 2025
O Boticário's emotional journey to motherhood

O Boticário's emotional journey to motherhood

This new campaign for the cosmetics company, released to coincide with Mother's Day, tells the emotional story of a woman's struggle to conceive.

Work
8th May 2025
L'Oreal gets comfortable in its skin

L'Oreal gets comfortable in its skin

This beautiful and intimate film is a portrait of people who have struggled to to accept the skin they were born with.

Work
6th May 2025
Life 360's morbid musical

Life 360's morbid musical

A seemingly sweet musical number takes a darker turn in this funny and impactful spot for Life360, an app to help families stay connected.

Inspiration
6th May 2025
On My Radar: BB Blanchard

On My Radar: BB Blanchard

PS260 editor BB Blanchard explains why Spotify is music to her ears and says that Sing Sing is a must-see film, as she reveals what's on her creative radar.

Inspiration
29th Apr 2025
On My Radar: Paul Lovas

On My Radar: Paul Lovas

Paul Lovas, a director at NERD Productions, praises simple ideas done well, is fascinated by brilliant people's obsessions, and is turning a childhood dream into a reality for his upcoming project.

Work
22nd Apr 2025
Snoop's blunt decision

Snoop's blunt decision

A new promo for Snoop Dogg blends live-action, AI and a range of animation styles as we take a trip through Snoop's life and his relationship with cannabis.

Inspiration
22nd Apr 2025
On My Radar: Laura Murphy

On My Radar: Laura Murphy

Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.

Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.

On My Radar; Features; Profiles; New work

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