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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

Insight
10th Jun 2025
Disability, accessibility and the fight to get to Cannes

Disability, accessibility and the fight to get to Cannes

A recent LinkedIn post from Kelly Gordon about her inability to attend the Cannes Lions due to her wheelchair use has seen a deluge of questions and many offers of help. Here, Gordon, a Co-Founder of With Not For, and her business partner Emma Gardner, talk about the issues around disability in the workplace, the struggle to make it to the Croisette, and what you can do to help.

Inspiration
10th Jun 2025
On My Radar: Sean Wang

On My Radar: Sean Wang

Park Pictures director Sean Wang might not be a fan of interviews, but he does like Spike Jonze's newest spot, a selection of recent films, and the occasional nap.

Work
9th Jun 2025
BookBeat's world of words

BookBeat's world of words

This new campaign from audiobook company BookBeat takes us into two different book genres, letting us experience the sound - and look - of literary worlds.

Inspiration
3rd Jun 2025
On My Radar: James Brook-Partridge

On My Radar: James Brook-Partridge

James Brook-Partridge, UK Head of Production at Hogarth, loves the craft of BritBox's newest campaign, heralds the work of Simple Minds, and thinks we should stop looking back with rose-tinted specs, and live – and work – in the present.

Inspiration
27th May 2025
On My Radar: Leonardo Aponte

On My Radar: Leonardo Aponte

Consulate editor Leonardo Aponte laments the lack of shoehorns when visiting other people, believes silent films deserve more credit, and gets scared by the one thing it's hard to avoid, as he reveals what's on his creative radar.

Work
21st May 2025
Rust-Oleum's new paint job

Rust-Oleum's new paint job

An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.

Inspiration
20th May 2025
On My Radar: Andrea Ogunbadejo

On My Radar: Andrea Ogunbadejo

Andrea Ogunbadejo, President at Eva Nosidam Productions, highlights a "game-changing" sound system, recommends Walton Goggins in his "absolute best" role, and admits she can't stand to lose at quizzes.

Work
19th May 2025
Costa's heartfelt cuppa

Costa's heartfelt cuppa

Costa Coffee puts connection at the heart of its new campaign, with a duo of spots reflecting how the drink – and the brand – brings people together.

Inspiration
13th May 2025
On My Radar: Ryan Ebner

On My Radar: Ryan Ebner

ArtClass director Ryan Ebner goes large when it comes to TVs, geeks out to cerebral podcasts, and reveals the six letters that cemented his love of comedy, as he tells us what's on his creative radar.

Work
12th May 2025
Confused.com's inflated opinion

Confused.com's inflated opinion

A Confused.com customer gets that feeling of lightness in this new spot that continues its Just Used Confused.com brand platform.

Work
9th May 2025
O Boticário's emotional journey to motherhood

O Boticário's emotional journey to motherhood

This new campaign for the cosmetics company, released to coincide with Mother's Day, tells the emotional story of a woman's struggle to conceive.

Work
8th May 2025
L'Oreal gets comfortable in its skin

L'Oreal gets comfortable in its skin

This beautiful and intimate film is a portrait of people who have struggled to to accept the skin they were born with.

Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.

On My Radar; Features; Profiles; New work

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