Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Equinor gets curious
In Martin de Thurah's new campaign for Equinor we are introduced to an initiative which aims to close the gap between the curiosity children are born with, and the science and technology careers that will need curious minds.
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
Oura has its fingers on the pulse
The wearable tech brand puts its best finger first in this new campaign which features a miniature world whose residents are given a helping hand.
Nexus thinks inside The Box
Nexus Studios has launched an evolving exhibition, called The Box, that unites multiple artists around a single creative brief: to interpret, through animation, the rhythm of box breathing.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
The stripped back realities of MND
This powerful and affecting new campaign shows us how life as they know it can be stripped away for those suffering with Motor Neurone Disease.
Subway's subconscious signs
This new campaign for the sandwich chain features Will Arnett as a variety of people's subconscious as he attempts to talk them into a healthier diet.
On My Radar: FILFURY
Untold Studios artist, designer and director FILFURY on why podcasts have taken a backseat to audiobooks, how Otis Redding has impacted his life, and why Back to the Future is the gift that keeps on giving.
Cadbury's competition confusion
This new campaign for Cadbury's is a simple but sweet slice-of-life affair that centres on some confusion around the brand's new competition, both its grammar and who wins its give away. Or should that be giveaway?
Life's big IKEA moments
A new campaign to celebrate 25 years of IKEA being in Greece shows that a trip to the iconic store part of some of life's most defining moments.
KFC games the system
KFC has dipped a claw into the world of longform with a branded, broadcast-length gameshow that tests 30 KFC fans' devotion to chicken.
Behind The Gloves packs a punch
Community-driven initiative and nonprofit organisation Behind The Gloves has released an entirely AI-generated, two-and-a-half-minute film to promote its Midnight Mayhem 2027 event.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work