Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Nike reflects on Rafa's retirement
One of the greatest players ever to grace the court, Rafa Nadal has retired and, here, Nike reflects on a career like no other.
On My Radar: Tomas Jacobi
Tomas Jacobi, the ECD and Co-Founder of Citizen Music, talks about excellent Excel promos, a musical act that is simply "eternal", and why he always like to have a Mate on hand, as he reveals what's on his creative radar.
The Entertainer's unrequited love
Toy shop chain The Entertainer brings us this funny but sad story of a toy whose days as the main attraction are over.
IKEA embraces sleep
A new campaign for IKEA Greece explains why sleep isn't always the enemy and that, sometimes, the Land of Nod is the best place to be.
Agent Provocateur's Christmas stockings
The husband and wife team of Peter Crouch and Abbey Clancy star in this new campaign for the luxury lingerie brand that combines the funny and the flirtatious.
John Lewis hunts for the perfect Christmas
Though certainly not the first of this year's festive ads, the one which fires the starting gun on the Christmas season - as far as UK consumers are concerned, at least - has launched, and it follows one woman's journey through John Lewis, as well as the past, to find the perfect gift.
The cost of protecting nature
Studio Birthplace has released a powerful new music film with Welsh artist Novo Amor that reveals the human cost of protecting nature.
How Studio Birthplace took on corporate greed and human indifference
Shot entirely on location in Indonesia, co-directed by an Indigenous filmmaker, and starring members of the Iban community, Studio Birthplace directing duo, Jorik Dozy and Sil Van der Woerd, explain how their new project is at once a music promo, a labour of love and a crucial weapon in the fight against environmental destruction.
Tesco targets the spirit of Christmas
The supermarket's Christmas campaign for 2024 explores the ebb and flow of the Christmas spirit, following one man's fluctuating festive feelings.
On My Radar: Leo Zuckerman
Leo Zuckerman, a director at Tool, on the Ferrari of computer display monitors, why Kubrick films should be mandatory, and the complexities of Leonard Cohen's music.
How ASDA took gnome for an answer this Christmas
This Christmas, ASDA ventured into the ungnome with a campaign that put some pint-sized porcelain people at the centre of their festive spot. Here, Hungry Man director Bryan Buckley discusses the making of the film, why the theme from The A-Team was the right choice, and how gnome puns are the gift that keeps giving.
EE takes the turmoil out of tech
A new two-spot campaign for EE demonstrates how the brand can help households make sense of the overwhelming world of technology.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work