Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
Benedict Cumberbatch gets fired up
The new campaign for Make My Money Matter features the star of Doctor Strange and Sherlock as a villainous CEO using UK pension savers’ money to destroy the world’s forests for profit.
On My Radar: Coke Youngblood
Butter composer Coke Youngblood reveals what's on his current creative radar, saying he's a fan of Dr Rick, appreciates "weird" and "interesting" movies, and just wants the industry to have more fun.
US Navy's journey of discovery
This new campaign for the US Navy charts the journey of one talented young man has taken from childhood to serving on one of America's nuclear submarines.
Combat Stress's assault on anxiety
A new campaign for the UK charity Combat Stress highlights the issues which can still affect soldiers and their families long after their return home.
PNC's drive for success
PNC Bank's new campaign is a continuation of its Boring Before Brilliance campaign, this time focussing on golfer Steve Stricker.
KFC Thailand's cake walk
KFC Thailand puts multi-layered sponge cake at the centre of this brilliantly odd new spot.
PopCorners do it different
This new campaign for the air-popped corn snack takes a familiar approach but, at the same time, does it slightly differently.
On My Radar: Tom Day
Pulse Films director Tom Day, whose new documentary Undisputed, about Tyson Fury and Oleksandr Usyk, begins airing on Netflix today, talks fears, football and hidden talents as he reveals what's on his creative radar.
Thomy's necessary evils
Take two campers, one very large wolf and a sausage-saucing fork that would be a great addition to any meat-eater's Christmas stocking, and you get a new campaign for Swiss food brand Thomy.
CIB takes the trouble out of transfers
A new campaign for CIB, an Egypt-based bank, features two outlandish scenarios in which someone is asked to transfer large sums of money, with equally outlandish results.
The Way I See It: Erica Roberts
Growing up at the epicentre of 'mall rat' culture gave Erica Roberts a masterclass in consumerism. A brief flirtation with journalism aside, she embraced advertising, rising to become the Chief Creative Officer of BBH USA, working on campaigns for brands including Samsung, Jif and PayPal. Here, she discusses shared ambitions, the impact of AI on imagination, and turning obstacles into opportunities.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work