Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Subway's subconscious signs
This new campaign for the sandwich chain features Will Arnett as a variety of people's subconscious as he attempts to talk them into a healthier diet.
On My Radar: FILFURY
Untold Studios artist, designer and director FILFURY on why podcasts have taken a backseat to audiobooks, how Otis Redding has impacted his life, and why Back to the Future is the gift that keeps on giving.
Cadbury's competition confusion
This new campaign for Cadbury's is a simple but sweet slice-of-life affair that centres on some confusion around the brand's new competition, both its grammar and who wins its give away. Or should that be giveaway?
Life's big IKEA moments
A new campaign to celebrate 25 years of IKEA being in Greece shows that a trip to the iconic store part of some of life's most defining moments.
KFC games the system
KFC has dipped a claw into the world of longform with a branded, broadcast-length gameshow that tests 30 KFC fans' devotion to chicken.
Behind The Gloves packs a punch
Community-driven initiative and nonprofit organisation Behind The Gloves has released an entirely AI-generated, two-and-a-half-minute film to promote its Midnight Mayhem 2027 event.
Deutsche Telekom takes on the trolls
This new campaign for the German telecoms company highlights that teasing isn't always a harmless sign of affection.
Orange's out-of-this-world dance moves
Orange's new campaign celebrates the brand's connectivity with some lunar leaping as one astronaut undertakes a literal moon walk.
Sanlam's insurance nightmares
We've all had it, that feeling when you think you might have left the oven on, or forgotten to close the front door. Insurance company Sanlam taps into that 'what if?' moment in its new campaign.
On My Radar: Kayleigh Dugdale
Kayleigh Dugdale, Executive Producer at Framestore London, talks the genius of Bowie, the need for breathing space, and why she's trying hard not to lose her latest pair of ear buds, as she reveals what's on her creative radar.
Scania defies definition
This campaign for Scania Trucks takes the view that words aren't really enough to describe the brand's newest addition, the Dynamic.
DIY in motion for Hornbach
A new campaign for the German DIY retailer sees a huge, fully-functional 35mm camera created from products available at Hornbach stores. It also features a series of spots shot using it.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work