Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Coral's chance encounter
Jimmy Bullard stars in the betting company's latest campaign which celebrates the unwavering loyalty of fans at the heart of football.
Souf Kinani's moving story
In the first of our interviews with the directors who picked up a Gold Screen trophy at this year's Young Director Award, PinkRabbit's Souf Kinani discusses ideas, identity, and the weight of telling a personal story.
Actimove's inner strength
A new campaign for the medical-grade orthopaedic braces and supports company Actimove highlights the issues people living with ongoing pain are really up against.
A mic-drop moment for Nouvelle École
One of Netflix’s top shows in France, Nouvelle École introduces a new generation of French-speaking rap talent to mainstream audiences, and this trailer for the new season makes for a stunning start.
Monzo's money matters
The digital bank’s integrated campaign introduces its first sonic identity plus four spots narrated by Academy Award-winning actor Olivia Colman.
UN Women won't just stand and watch
This powerful and affecting new film for UN Women explores the moment witnesses to harassment must decide whether to intervene or stay silent.
Beefeater's zero alcohol gin is virtual insanity
Thirty years on from Jonathan Glazer's iconic Jamiroquai video, Jay Kay is back in the famous shifting room, and this time he raises a glass to celebrate.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work