Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Apple's pet peeve
A new campaign from Apple takes a humorous, cat-specific approach to demonstrating how the Clean Up feature works.
Direct Line's easy wins
A new campaign for the insurance company shows how simple things could be, if only they were as easy as dealing with Direct Line.
Deutsche Telekom's digital doppelgangers
A new campaign for the German telecommunications brand features a great promo but, at its heart, has a more specific message about digital cloning and online safety.
Apple's Mexican adventure
Apple’s newest 'Shot on iPhone' film transforms a traditional Mexican story into an epic western-meets-video game adventure.
On My Radar: Joe Kinch
Joe Kinch, a director at Blue Zoo Animation London, talks YouTube's creative triggers, Netflix's animated eye-candy, and demon daddy long legs', as he reveals what's on his creative radar.
Greater Anglia's scenic getaways
Greater Anglia has released a new campaign which aims to reframe East Anglia as the ultimate antidote to busy city life.
Alpine lights the way
To celebrate its 70th anniversary, Alpine has unveiled a new campaign retracing the history of a brand which believes in a certain conviction; that lightness is a force.
HOKA's community spirit
This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.
NeoConnessi's cinematic tech-talk
This new campaign for NeoConnessi takes a cinematic approach to explaining the potential travails parents face when it comes to helping guide their kids in a digitally enabled world.
Jordan pulls the on-court strings
This new campaign for the famous Jordan shoe tells the story of a young Michael Jordan's tour across Europe and one particular stop in Italy that helped launch Jordan into the stratosphere.
Ivan Dorn takes to the road
A new, thought-provoking short film-cum-promo for Ukrainian singer Ivan Dorn looks at the refugee experience through a new lens, taking a powerful and positive perspective on migration.
On My Radar: Ben Consmueller & Ilia Lipsman
Ben Consmueller [left] and Ilia Lipsman, directing duo and Co-Founders at Far & Away, talk tech, TV and storytelling as they reveal what's on their creative radar.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work