Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
On My Radar: Tanya-Noushka Ramsurrun
Tanya-Noushka Ramsurrun, Director's Rep at The Corner Shop, talks massage guns, Mo' Better Blues and Marvin Gaye, as she reveals what's on her creative radar.
Young Sherlock's opening evidence
A new opening title sequence for Prime Video's Young Sherlock is a beautifully realised and energetic journey through Sherlock's adventures.
The sound of loss
This new film examines the addictive nature of poker machines and looks to rectify an element of them which fuels that addiction.
Parkinson's UK reclaims the future
This emotive new campaign for Parkinson's UK portrays a game a father and daughter play throughout their life and how Parkinson’s can impact the things that some might take for granted.
B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
OMODA's essential viewing
A new campaign for the car manufacturer takes cats, water and thousands of flowers to create a trio of visually arresting spots.
La Liga's generational bond
A new campaign for Spain's first and second division leagues is an emotional look at the bonds football can create between family members.
On My Radar: Lidia Estepa
Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work