Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Parkinson's UK reclaims the future
This emotive new campaign for Parkinson's UK portrays a game a father and daughter play throughout their life and how Parkinson’s can impact the things that some might take for granted.
B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
OMODA's essential viewing
A new campaign for the car manufacturer takes cats, water and thousands of flowers to create a trio of visually arresting spots.
La Liga's generational bond
A new campaign for Spain's first and second division leagues is an emotional look at the bonds football can create between family members.
On My Radar: Lidia Estepa
Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.
Hargreaves Lansdown's stability through political change
Investment and savings company Hargreaves Lansdown's celebrates 45 years in business with a new campaign that takes us through four decades of Britain's turbulent political history.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
On My Radar: Megan Brotherton
Thinking Machine director Megan Brotherton admires Ontario's recent ad campaign, is glad her "geriatric sneakers" are finally trendy, and wishes for a bit more courage in the creative community.
On My Radar: Mitra
Emerald Pictures director Mitra reveals that he's a stickler for a clean kitchen, advises not to listen to a certain podcast in public, and takes advice about presentations from Freddie Mercury, as he reveals what's on his creative radar.
Kinder Bueno's space oddity
The delicious wafer and hazelnut snack takes its Super Bowl bow in this wonderfully weird film that sees two astronauts take a transformative trip.
Emma Stone's site for sore eyes
Oscar-winning actor Emma Stone teams up with director Yorgos Lanthimos for Squarespace's Super Bowl spot, in which a pained Stone confronts the fact that your name isn't always your own.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work