Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Paul Sumpter
Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
Bankwest's unconventional approach
This new campaign for the Australian bank is a trio of quirky tales about people who spend just the right amount of time banking so they can focus on their other passions.
Adam's gift of life
An emotional film for the King Faisal Specialist Hospital & Research follows a series of lives, each with a common thread.
A vision of the past and a comment on the present
This new short film is a charming account of a man called Dave who has devoted his life to fixing old TVs, but it's also a comment on how times, viewing habits and social interactions have altered.
Cash App's financial fun
This new campaign for Cash App takes a different approach to financial service spots with a slice-of-life, comedic take on investing.
Apple and Pedro Pascal go from heartbreak to hope
This stunning new campaign for Apple AirPods 4, from director Spike Jonze, features Pedro Pascal as he navigates heartbreak while looking to the future.
On My Radar: Truman & Cooper
KODE's Paris-born directing duo Truman & Cooper [aka Anthony Jorge, right, and Jonathan Cohen, left] talk the enduring impact of Twin Peaks, and the potential power of long term advertising relationships as they reveal what's on their creative radar.
ROM witnesses history
A new campaign for Royal Ontario Museum is an emotional story that shines a light on a dark time in history.
The mystery of Mr Jonathan
Johnny Hardstaff's new film is a bemusing, black-and-white brain-melter for a mysterious 'brand' that may or may not be real.
Hornbach springs into action
Spring has sprung, and those waiting patiently for the dark winter months to abate so they can get some DIY done, are celebrating.
CoorDown gives a voice to the unheard
CoorDown's campaign for World Down Syndrome Day 2025, tells us that people with disabilities want to be where the decisions are made.
Zevia's inspired new spot
A new campaign for the 'better-for-you soda' Zevia, featuring music star Jelly Roll, takes inspiration from an iconic ad of the past.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work