Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
PSYOP pick the best of the bunch
It's been 25 years since five creatives decided to leave their jobs at MTV and set up on their own. Two-and-a-half decades later we have a wealth of brilliant, ground-breaking, imaginative and creative work that has won accolades, generated applause and inspired awe. Here, a selection of PSYOP staff pick their favourite pieces of PSYOP work.
On My Radar: Jamie Foord
Trim Editing Partner and editor Jamie Foord celebrates two very British films made decades apart, some beautiful Apple products, and being given the chance to be taken out of his comfort zone, as he reveals what's on his creative radar.
On My Radar: Alex Fischman Cárdenas
Greenpoint Pictures director Alex Fischman Cárdenas, who won a Silver Young Director Award this year for his PSA Listening is a Form of Love, for AdCouncil, on fresh thinking, old cameras and being scared of fruit.
Tienda Inglesa's secret mission
This new, AI-generated film for the Uruguay-based store is a heartwarming tale of a man coming to terms with the Secret Santa scars of his past.
Apple's educational anthem
Apple has launched a new short film to coincide with International Day of Persons with Disabilities that showcases how disabled students around the world use Apple products and accessibility features in their daily lives to get the full education experience.
Allegro says it's time for Christmas
Polish online retailer Allegro's new campaign is a story about the most important thing a parent can give their child for Christmas; their time.
On My Radar: Jordi Urbea
Jordi Urbea, the CEO of Ogilvy Spain, talks about indispensable AI, the need for a broader vision, and the enduring allure of the football pitch.
Cumberbatch's office eccentricity
This new short film starring Benedict Cumberbatch as a slightly unusual therapist takes the long - but entertaining - way around to promoting the new World of Tanks holiday event.
Plan International's main focus
This campaign for international NGO Plan International, which focuses specifically on how global crises affect young girls, is a powerful reminder of how sometimes the bigger picture doesn't tell the full story.
Toyota promotes escape, whatever the car
A new campaign for Toyota features a Ford front-and-centre as the brand confirms its commitment to women fleeing experiencing domestic abuse.
Stranger Things have happened, says Doritos
Doritos and Netflix's hit show Stranger Things combine in this new spot that pits the Demogorgon against some scared - but hungry - kids.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work