Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Volkswagen's imaginative journey
This new spot for Volkswagen brings one man's inner thoughts to life on his journey back home.
On My Radar: Jonathan Santana
Jonathan Santana, Chief Creative Officer at Johannes Leonardo, discusses his passion for music and art as he reveals what's on his creative radar.
VLAM milks the moment
This new spot for Flanders' Agricultural Marketing Board in Belgium shows how milk can be the foundation for magical moments.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
On My Radar: Neil Smith
Work Editorial editor and Co-Founder, Neil Smith, wonders where Tony's Chocaloney sprang from, laments the versatility of his iPhone celebrates Adam Curtis's oeuvre, as he reveals what's on his radar.
Wetherspoons; fashion inspiration to be floored by
You can be inspired by many things; poetry, art, the glint of sunlight off a crystal clear lake or, in this instance, the brilliantly garish carpets on the floors of Wetherspoons bars. Here, Jack Snell, a creative at BMB London, talks about how he and his creative partner Joe Lovett decided to create a fashion line side project from pub chain floor fabric.
Betsson's epic gamble
The Swedish online bookmaker's new spot highlights how having something riding on the outcome can make sport even more explosive.
Telstra travels in style
A new campaign for the Australian telecommunications company sees directing duo Smith & Foulkes create a beautiful friendship between a laidback young man and his shape-shifting buddy.
Dove goes back to school
In time for the new school term, this powerful new campaign for Dove takes us back to school as it highlights the low self-esteem issues many young girls face.
Accenture scales the heights
A new campaign for Accenture highlights the company's role in scaling NBCUniversal's Peacock streaming platform.
Aeromexico's airborne anniversary
Airline Aeromexico celebrates its 90th Anniversary with a poetic tribute to Mexican culture.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work