Instagram puts you first
This new campaign for for the social media platform highlights how its users need to embrace their creativity and ignore negativity.
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Credits
View on-
- Production Company Art Practice
- Director WAXXWORK
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Credits
View on- Production Company Art Practice
- Director WAXXWORK
- Executive Producer Samantha Chitty
- Production Company Uncommon/London
- Editing Uncommon/London
- Post Production Electric Theatre Collective
- VFX Electric Theatre Collective
- VFX Lead Bradley Cocksedge
- Color Electric Theatre Collective
- Head of Color Production Oliver Whitworth
- Color Producer George Blomiley
- Sound Design Soundtree Music
- Sound Designer Henning Knoepfel
- Audio Post Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Audio Mixer Henning Knoepfel
- Music Supervision Soundtree Music
- Music Supervisor Jay James
- Music Supervisor Neil Athale
- Production Services Nameless Lane
- Director Posy Dixon
- Producer Francesca Walker
- Editor Waxxwork
- Animator Gabriel Bryant
- Animator Waxxwork
- Talent Tyler the Creator
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Credits
powered by- Production Company Art Practice
- Director WAXXWORK
- Executive Producer Samantha Chitty
- Production Company Uncommon/London
- Editing Uncommon/London
- Post Production Electric Theatre Collective
- VFX Electric Theatre Collective
- VFX Lead Bradley Cocksedge
- Color Electric Theatre Collective
- Head of Color Production Oliver Whitworth
- Color Producer George Blomiley
- Sound Design Soundtree Music
- Sound Designer Henning Knoepfel
- Audio Post Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Audio Mixer Henning Knoepfel
- Music Supervision Soundtree Music
- Music Supervisor Jay James
- Music Supervisor Neil Athale
- Production Services Nameless Lane
- Director Posy Dixon
- Producer Francesca Walker
- Editor Waxxwork
- Animator Gabriel Bryant
- Animator Waxxwork
- Talent Tyler the Creator
Instagram's new campaign is a call to creators, enthusiasts and triers everywhere to embrace their passion and put it out there... there being Instagram, natch.
Directed by Waxxwork and Posy Dixon through Art Practice, this 90-second spot features Tyler the Creator and a series of - mainly young - people showing us the things they're interested in, the things they excel at and the things they want to be better at.
We begin with a young woman called Trinity expressing her worries about what people might think of her if the things she puts out in the world are met with negativity. Tyler the Creator is the voice of enthusiasm, telling Trinity and the people she's with that you if you like doing it, then you should do it.
The spot is a frenetic and positive call to people everywhere to embrace the spark that lights their creative fire.
