adidas keeps its eyes on the prize
A new campaign for the adidas F50 boot sees Barcelona's Lemine Yamal front and centre as he shows his speed and skill in a trio of spots.
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Credits
View on- Agency The Midnight Club/London
- Production Company Creators Inc
- Director Jonny Look
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Credits
View on- Agency The Midnight Club/London
- Production Company Creators Inc
- Director Jonny Look
- Executive Producer Chris Barrett
- Production Company In-House at Agency
- VFX RASCAL
- Color RASCAL
- Colorist Daniel Levy
- Production Services Hawai Films
- Production Services Executive Producer Ivan Smith
- Editor Oliver Whitfield-Smith
- Production Designer Helena Gallego
- DP Marc Miro
- Editor Scott Hanson
- Sound Designer Tony Wall
- Production Services Producer Tomeu Xamena
- Choreographer Seth Dakin
- Talent Lamine Yamal
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Midnight Club/London
- Production Company Creators Inc
- Director Jonny Look
- Executive Producer Chris Barrett
- Production Company In-House at Agency
- VFX RASCAL
- Color RASCAL
- Colorist Daniel Levy
- Production Services Hawai Films
- Production Services Executive Producer Ivan Smith
- Editor Oliver Whitfield-Smith
- Production Designer Helena Gallego
- DP Marc Miro
- Editor Scott Hanson
- Sound Designer Tony Wall
- Production Services Producer Tomeu Xamena
- Choreographer Seth Dakin
- Talent Lamine Yamal
Barcelona's teenage wonder kid, Lamine Yamal , features in three new spots for adidas' F50 boot, showing how his speed and skill is only increased by his new footwear.
The comedic spots were created by The Midnight Club London and directed by Jonny Look through Creators Inc and include three different executions.
In the first, Keep Off the Grass [above] a perfectionist groundsman is left frustrated when the mischievous Yamal disobeys the 'keep off the grass' sign and scorches the manicured grass, much to the groundsman's dismay.
In The Witness [below], a fleet-of-foot Yamal leaves almost an entire team bamboozled and on the floor as he shows off his skills, and in Sprint Finish [below], it's the coach who's left frustrated as sprint training ends with Yamal speeding out of the stadium and into a horse race, then a marathon which, naturally, he wins!
