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BBC – This is our BBC

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With the BBC's charter up for renewal in 2027, the broadcaster has launched a campaign to spotlight its unique value to audiences through a campaign made by BBC Creative, the BBC's in-house production team.

The BBC has always been here to serve every individual across the UK, with a unique offer and impact enabled by its public service purpose.

The 60-second spot, called This is Our BBC and directed by Billy Boyd Cape through Academy Films, aims to showcase the BBC’s uniquely vast and varied value, and that it is not one single thing, but an eclectic combination of programmes that brings value to the entire country.

From vital fact-checking services to breathtaking content from the natural world, and from the drama of The Traitors' roundtable to the £5 billion that is contributed to the UK economy each year, the BBC’s offer and impact spreads far and wide, and this campaign successfully brings that truth to life.

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