Xbox dreams big
In its new anthem film, Wake Up and Dream, Microsoft takes an exhausted woman on a journey through digital worlds.
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Credits
View on- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
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Unlock full credits and more with a shots membership
Credits
View on- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
- Editor Cosmo Street/Los Angeles
- Color Color Collective
- VFX Parliament VFX
- Sound Design and Mix Lime Studios
- Music Walker
- Editor Elise Butt
- Music Son Lux
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
- Editor Cosmo Street/Los Angeles
- Color Color Collective
- VFX Parliament VFX
- Sound Design and Mix Lime Studios
- Music Walker
- Editor Elise Butt
- Music Son Lux
In a showstopping spot that is definitely attempting to change the view of gamers being schlubby basement dwellers, 215 McCann is targeting your dreams, and the Xbox's ability to take you there.
Following a tired protagonist as she makes her way home, Wake Up and Dream, soon becomes a vivid journey through imaginative worlds, tangentially connected to popular games on the platform (Starfield, Halo, Cyberpunk 2077, Forza).
Cleverly, the film, directed by MJZ's Nick Ball, eschews namechecking and character cameos in favour of portraying the 'feeling' of play, matching the theme of dreams and the experience of gaming very neatly.
Credits
View on- Agency 215 McCann/San Francisco
- Production Company BCN Visuals
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-
Unlock full credits and more with a shots membership
Credits
View on- Agency 215 McCann/San Francisco
- Production Company BCN Visuals
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 215 McCann/San Francisco
- Production Company BCN Visuals
The campaign is accompanied by a staggering 3D, anamorphic campaign on Las Vegas' newest stage - The Sphere. An extension of the Power Your Dreams campaign, the sphere film [above] brings gaming visuals to a (potentially horrified) Vegas audience...
“We all have the potential for something greater inside us, and in dreams, all bets are off," comments Craig McNary, Senior Director, Xbox Platform & Brand. "'What if…' takes the place of 'what is'. You can ignore the voice of logic and just have fun.
"Our new Power Your Dreams campaign aims to celebrate the dreams of all gamers with unmissable, innovative, and engaging creative and media placements that showcase Xbox’s line-up of immersive games, like Starfield, and Forza, along with our Xbox Series X|S family of consoles, this holiday.”
