Volkswagen's antidote to indecision
A man who can never make up his mind is finally presented with an easy choice in DDB’s fun spot for the vehicle brand.
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Credits
View on- Agency DDB/Paris
- Production Company Grand Bazar
- Director Harold Einstein
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Credits
View on- Agency DDB/Paris
- Production Company Grand Bazar
- Director Harold Einstein
- Producer Gaetan Le Goff
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- Post Production Mathematic
- Post Producer Marie Vaillant
- Color Company 3/New York
- Colorist Tim Masick
- Sound Studio 5 (In-House at DDB/Paris)
- Music Studio 5 (In-House at DDB/Paris)
- Chief Creative Officer Alexander Kalchev
- Copywriter Patrice Dumas
- Art Director Nicolas Denis
- HP Corinne Persch
- Producer Mary Amely Le Bornec
- Head of Sound Production Clement Reynaud
- Music Producer Cedric Boit
- Music Supervisor Marine Cremer
- Audio Mixer Alexandre Vicart
- Director of Production Renaud Jaget
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Paris
- Production Company Grand Bazar
- Director Harold Einstein
- Producer Gaetan Le Goff
- Editing Arcade Edit
- Editor Dave Anderson / (Editor)
- Post Production Mathematic
- Post Producer Marie Vaillant
- Color Company 3/New York
- Colorist Tim Masick
- Sound Studio 5 (In-House at DDB/Paris)
- Music Studio 5 (In-House at DDB/Paris)
- Chief Creative Officer Alexander Kalchev
- Copywriter Patrice Dumas
- Art Director Nicolas Denis
- HP Corinne Persch
- Producer Mary Amely Le Bornec
- Head of Sound Production Clement Reynaud
- Music Producer Cedric Boit
- Music Supervisor Marine Cremer
- Audio Mixer Alexandre Vicart
- Director of Production Renaud Jaget
- Production Designer Patrick Lumb
- DP Glynn Speeckaert
Created by DDB Paris and helmed by Harold Einstein through Grand Bazar, this light-hearted campaign from vehicle brand VW playfully champions its cars as the easiest choice you’ll ever make.
The film tells the story of Maxime, a man suffering from a chronic inability to make even the smallest decisions, from picking cards in a magic trick to ordering dinner in the school cafeteria. That is, until the time comes to buy a new car.
Alexander Kalchev, CCO, CEO, DDB Paris says: “Volkswagen has always been about giving people choice. When it comes to poor Maxime - a self-proclaimed decidophobe - this is the only time that his choice will be an easy one. Whether you’re like Maxime and you’re lost in the sea of options or you already know what you want - we hope these films make you smile.”
