Amita looks on the bright side of life
McCann Worldwide's cinematic spot for the Coca-cola-owned juice brand captures sublime, sunny moments of calm in nature.
Credits
View on- Agency McCann Worldgroup/Athens
- Production Company Stefi & Lynx Productions
- Director Danny&Loco
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Credits
View on- Agency McCann Worldgroup/Athens
- Production Company Stefi & Lynx Productions
- Director Danny&Loco
- Sound Design Bounce Music & Sound
- Executive Creative Director Aleka Papadia
- Creative Director Panos Pagonis
- Art Director Michalis Alexiou
- Copywriter Hara Moisiadou
- Copywriter Despina Karakosta
- Art Director Konstantinos Tsagkakos
- Copywriter Eleni Perperidou
- Director Danny&Loco
- Producer Maria Stefanidi
- Dop John Georgiou
- Director/Editor Andreas Jonson
- Colorist Andrei (Andrew) Gordeev
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Credits
powered by- Agency McCann Worldgroup/Athens
- Production Company Stefi & Lynx Productions
- Director Danny&Loco
- Sound Design Bounce Music & Sound
- Executive Creative Director Aleka Papadia
- Creative Director Panos Pagonis
- Art Director Michalis Alexiou
- Copywriter Hara Moisiadou
- Copywriter Despina Karakosta
- Art Director Konstantinos Tsagkakos
- Copywriter Eleni Perperidou
- Director Danny&Loco
- Producer Maria Stefanidi
- Dop John Georgiou
- Director/Editor Andreas Jonson
- Colorist Andrei (Andrew) Gordeev
Developed by McCann Worldgroup and gorgeously crafted by directing duo Danny&Loco through Stefi & Lynx Productions, this beautiful spot for Coca-Cola juice brand Amita spotlights the healing power of nature.
Through sun-dappled film vignettes, the one-minute spot titled Nature Therapy sees characters from all walks of life taking time to enjoy a taste of the natural world against the lush Greek landscape.
Whether it’s a juicy ripe fruit, a warm ray of sun, a walk in the woods or a calming dip in the sea, each artistic shot illustrates how being outdoors can help lift our mood and bring us back into the moment.