Toyota ALJ's fast-breaking friendship
In a heartwarming and comedic Ramadan campaign, the Toyota distributor celebrates Saudi Arabian culture and the communal experience of Iftar.
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Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Deja Vu
- Director Abdullah Khamees
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Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Deja Vu
- Director Abdullah Khamees
- Online Deja Vu
- Head of Production (HP) Ossama El Rashidy
- Creative Director Sameer Suri
- Copywriter Fatima Sanbaa
- Head of Production Hicham Soubra
- Executive Creative Director Saleh El Ghatit
- Art Director Radhi Raut
- Executive Producer Manasvi Gosalia
- Head of Production Kavya Iyer
- Producer Marianne Merhi
- Art Director Issa Kandil
- DP Ahmed Hamdi
- Editor Abdulla Salhiya
- Grader Belal Hibri
- Music & SFX Nizar Al Qundy
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Deja Vu
- Director Abdullah Khamees
- Online Deja Vu
- Head of Production (HP) Ossama El Rashidy
- Creative Director Sameer Suri
- Copywriter Fatima Sanbaa
- Head of Production Hicham Soubra
- Executive Creative Director Saleh El Ghatit
- Art Director Radhi Raut
- Executive Producer Manasvi Gosalia
- Head of Production Kavya Iyer
- Producer Marianne Merhi
- Art Director Issa Kandil
- DP Ahmed Hamdi
- Editor Abdulla Salhiya
- Grader Belal Hibri
- Music & SFX Nizar Al Qundy
This touching campaign, created by Serviceplan Group for Saudi Arabian Toyota distributor Abdul Latif Jameel Motors, takes Muslim traditions out of the home and into the city to spotlight the importance of togetherness during Ramadan.
Filmed at Al Khobar's Corniche in Dammam, Saudi Arabia, and directed by Abdullah Khamees through Deja Vu, Iftar is Always Better Together depicts two groups of men competing against each other to invite a lonesome stranger to celebrate Iftar with them.
Amidst playful banter, the eldest intervenes to remind everyone of Ramadan's essence - generosity and compassion. The witty exchange between the two groups ends in the decision that they should all celebrate Iftar together.
