HP's cinematic mathematics
A simple homework assignment turns into a high-octane, sweet-treat-pursuit in Martin Krejci’s fast-paced spot for the printer brand.
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Credits
View on- Agency Accenture Song/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
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Credits
View on- Agency Accenture Song/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
- Executive Producer Robert Herman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Accenture Song/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
- Executive Producer Robert Herman
In this dynamic and cinematic spot, created by Accenture Song and directed by Martin Krejci through Ruffian, an HP printer helps a little girl turn a boring maths task into a dramatic, Hollywood-style chase.
Titled The Cookie Problem, the film opens with the perplexed protagonist struggling with her online homework, when she prints the puzzle onto paper. The vibrant colours and illustrations help to bring her imagination to life, and a fantastical crime drama unfolds around her.
Krejci pairs a whimsical script with colourful characters and bold production design to bring this delightfully silly story to life.
