Le GED's soleful campaign for Browns

We've all known people with the hankering (and closet space) for a full-blown shoebsession, but few would take it to the lengths of the characters in this stylish and witty spot for Browns.

Imagined by Le GED through Les Enfants, with Harrison Fun Studio on Artistic Direction duties, The Fall of Your Dreams is a surprisingly anarchic take on the fashion film formula; presenting a series of surreal vignettes in which the good-looking group bathes in, communicates with, hunts, cooks and basically worships footware to the point of making them their everyday appliances.

“It’s quite unique to build a trusting relationship so quickly with clients and for them to click and collaborate in complete understanding of a vision,” said Le GED, adding: “I feel like this is a perfect expression of how we can build unique campaigns when we dare go bold. Already can’t wait to keep this going!”