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The Wellness Focus
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'Tis the season to be wary... of any leftover mince pies, eggnogs or slothful daytime TV watching habits. With January the traditional month for post-Xmas guilt, gym deals and juice cleanses, shots dons its sports leggings and jogs vigorously into the nourishing space of wellness marketing – from muscle-building to mindful meditation.
What we're covering
We want views on how wellness shows up in advertising, how it shapes brand behaviour and why audiences connect with it. We are also interested in personal perspectives on balance, self-care and the expectations that surround wellness in professional life.
What to pitch
- Talent profiles on creatives, directors, strategists or cultural thinkers who work within wellness, lifestyle or health-related storytelling.
- Opinion pieces on how brands use wellness themes, including authenticity, inclusivity and the line between support and pressure.
- Personal reflections on how people in the industry experience wellness culture, whether positive, challenging or contradictory.
- Thoughts on the influence of self-improvement messages and how they affect brand identity or industry attitudes.
- Essays on how physical or mental wellbeing practices shape someone’s creativity or approach to work.
How to pitch to shots
Before submitting, please read our pitching guide:
https://intercom.help/shotsvault/en/articles/10233573-shots-magazine-user-guide
Send pitches to:
shots@extremereach.com
Editorial disclaimer
shots is an editorial publication focused on people, perspectives and insight. All submissions are reviewed by the editorial team, but publication cannot be guaranteed.
We prioritise strong voices, original viewpoints and pitches that suit the Focus and our interest in craft- and talent-led opinion.
