shots editorial team
The Reality Focus
In a post truth, deep fake world we spend much of autumn thinking about what feels real. This Focus looks at how filmmakers and creatives construct, distort or remix reality, from docu style authenticity to visual trickery, CG realism and AI. It also explores how truth is handled in casting, performance and the emotional stories advertising aims to tell.
The Heroes Focus
The ad industry is full of heroes, both in camera and behind. This Focus celebrates the legends and renegades who continue to inspire the creative community. From the iconic figures audiences recognise to the people whose craft shapes work from the shadows, shots looks at the individuals who influence the industry and the stories that make them stand out.
Cannes Lions 2026: Film Craft, Digital Craft, Industry Craft, and Design winners
From hand-crafted rebrands to miniature coffee shops, this year’s Film, Digital, Industry and Design Lions winners proved that a return to slow processes, traditional craft and human connection was at the top of the judges' minds.
Cannes Lions 2026: Entertainment, Sport, Music, and Gaming winners
While the Grand Prix winners across the Entertainment, Sport, Music and Gaming Lions ranged from boy band–sports brand collaborations to virtuous gaming stunts, the judges’ choices shared a clear thread: culture, connection and community.
The Cannes Lions Focus
Cannes Lions remains the industry’s biggest stage, a place where creative ambition, cultural thinking and global perspective meet. For this Focus, shots looks at the voices shaping the festival conversation and the people who can offer meaningful insight into the work, trends and territories that define the year ahead.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
A beach party that The Dude abides...
White Russians, bowling shoes and a rug that really ties the Croisette together; join shots for a night of laid-back Cannes chaos.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The Play Focus
What is the state of play in advertising? This Focus explores the ideas, instincts and creative choices that invite audiences to engage with humour, imagination and interaction. We look at playfulness in concept, writing, direction, sound, animation and post production, and consider why brands lean into lighter worlds when real life feels heavy.
Less than a week until Out of the Box LA
From deepfakes to the World Cup, sonic branding to Super Bowl stunts - here's everything on the agenda for next Wednesday's creative gathering at the Bike Shed, Downtown.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.