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The Heroes Focus
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The ad industry is full of heroes, both in camera and behind. This Focus celebrates the legends and renegades who continue to inspire the creative community. From the iconic figures audiences recognise to the people whose craft shapes work from the shadows, shots looks at the individuals who influence the industry and the stories that make them stand out.
What we're covering
We want personal and professional perspectives on the heroes who shape creative thinking. That includes reflections on iconic characters, memorable performers and the individuals whose leadership, craft or vision have had a lasting impact on artists, directors and storytellers across the industry.
What to pitch
- Talent profiles on industry figures who are considered heroes within their field, whether well-known or quietly influential.
- Opinion pieces on what makes someone a creative hero and how that definition is evolving.
- First-person essays on the people who shaped your approach to creativity, craft or collaboration.
- Reflections on iconic advertising characters and why certain figures continue to resonate with audiences.
- Perspectives on mentorship, lineage and the passing of creative influence between generations.
- Personal takes on unsung heroes and the roles that often go unnoticed but carry significant weight.
How to pitch to shots
Before submitting, please read our pitching guide:
https://intercom.help/shotsvault/en/articles/10233573-shots-magazine-user-guide
Send pitches to:
shots@extremereach.com
Editorial disclaimer
shots is an editorial publication focused on people, perspectives and insight. All submissions are reviewed by the editorial team, but publication cannot be guaranteed. We prioritise strong voices, original viewpoints and pitches that suit the Focus and our interest in craft- and talent-led opinion.
