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The Super Bowl Focus
Every year the Super Bowl delivers some of the biggest, boldest and most culturally loaded advertising on the planet. For this Focus, shots looks at the craft behind the standout spots and the wider impact these commercials have on audiences, brands and the creative industry.
What we're covering
We want to spotlight the craft and creative thinking behind the strongest Super Bowl ads, as well as informed views on how these commercials influence culture, brand behaviour and the industry.
What to pitch
- Craft Q and As with creatives, directors, DPs, editors, VFX leads, production designers, animators or any key production members who helped bring a standout Super Bowl spot to life.
- Opinion pieces on the cultural or strategic impact of this year’s Super Bowl commercials.
- Thoughtful takes on trends that emerged across the work, including tone, casting, technique or brand behaviour.
- Perspectives on why certain spots resonated with audiences or why others missed the mark.
- Reflections from creatives on what the Super Bowl means for the industry and how it shapes expectations for the year ahead.
How to pitch to shots
Before submitting, please read our pitching guide:
https://intercom.help/shotsvault/en/articles/10233573-shots-magazine-user-guide
Send pitches to:
shots@extremereach.com
Editorial disclaimer
shots is an editorial publication focused on people, perspectives and insight. All submissions are reviewed by the editorial team, but publication cannot be guaranteed. We prioritise strong voices, original viewpoints and pitches that suit the Focus and our interest in craft- and talent-led opinion.
