Telstra captures arts and minds
The Aussie comms giant launch is a charming campaign aiming to inspire more people in the country to embrace the visual arts.
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Credits
View on- Agency Bear Meets Eagle on Fire/Sydney
- Production Company Revolver
- Director Richard Bullock
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Credits
View on- Agency Bear Meets Eagle on Fire/Sydney
- Production Company Revolver
- Director Richard Bullock
- Ad Agency +61/Sydney
- Post Production The Editors
- Post Production Stitch
- Post Production Carve Editorial
- Music Rumble Studios
- Brand
- Campaign Lead Nicola Reeves
- Head of Creative Anna Jackson
- Managing Director Michael Ritchie
- Executive Producer Pip Smart
- Producer Lily Warland
- DP Jordan Maddocks
- DP Peter Eastgate
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Bear Meets Eagle on Fire/Sydney
- Production Company Revolver
- Director Richard Bullock
- Ad Agency +61/Sydney
- Post Production The Editors
- Post Production Stitch
- Post Production Carve Editorial
- Music Rumble Studios
- Brand
- Campaign Lead Nicola Reeves
- Head of Creative Anna Jackson
- Managing Director Michael Ritchie
- Executive Producer Pip Smart
- Producer Lily Warland
- DP Jordan Maddocks
- DP Peter Eastgate
Created by Bear Meets Eagle On Fire and +61 the 'Into Art' initiative for Telstra follows the conversion of three gallery refusniks who came to reconsider their views.
The quirky hero film directed by Richard Bullock, through Revolver, follows the aesthetic journeys of three rugged individualists, Bradley, Midori and Wally, as they are themselves turned into artworks – brilliantly fashioned by Australian sculptor Sam Jinks. Endearingly, the process of becoming art is shown to help the sceptics realise its value.
‘Into Art’ builds on Telstra’s 40-year partnership with Australia’s art community. Micah Walker, Founder and CCO for Bear Meets Eagle On Fire commented: “We wanted to find a more engaging way to communicate Telstra's commitment to the arts beyond just logos on posters and pamphlets. There's no big promise of conversion here, just an honest belief that with more exposure, there's something for everyone in the arts,"
Unveiled at the Ian Potter Centre: National Gallery of Victoria Australia (NGV), the three sculptures, which are made of silicone, resin, calcium carbonate, fiberglass and hair, will be on display to the public for free. A guided audio tour voiced by Bradley and Ewan McEoin from the NGV, also offers an entertaining everyday take on the sculptures and other iconic Australian artworks.
