Soundtrack’s smooth moves
The music streaming service for businesses launches a joyful new campaign to prove how the right tunes can move customers and drive sales.
Credits
View on- Agency Twigeo
- Production Company Twigeo/Stockholm
- Director Julius Hayes
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Credits
View on- Agency Twigeo
- Production Company Twigeo/Stockholm
- Director Julius Hayes
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Twigeo
- Production Company Twigeo/Stockholm
- Director Julius Hayes
Created by Twigeo for Soundtrack Technologies, the initiative’s hero film was directed by Julius Hayes, through Camp David Film, and features a cheery chap whose dancing is a catalyst.
As he boogies his way through a series of lifeless places frozen in time, from hotel foyers to clothes shops, his toe tapping moves bring on the funky acoustics that transform the ambience.
"Rather than describe Soundtrack, we wanted audiences to experience it,” said Twigeo Creative Director Ingrid Sydow. “By choreographing silence into motion, we show how music’s invisible impact becomes real, inviting every brand to imagine its own signature sound.”