Ted Danson appeals to the elder statespeople of the cellular world
The silver fox plays a cool-as-a-cucumber narrator to a variety of 55+ folk living their best lives in this trio of spots for Consumer Cellular.
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Credits
View on- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Steve Ayson
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Credits
View on- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Steve Ayson
- Editing Arcade Edit
- Editor Geoff Hounsell
- VFX/Finishing Kevin VFX
- Color Company 3/Los Angeles
- Music Walker
- Talent Ted Danson
- Chief Creative Officer Hannes Ciatti
- HP/Partner Matthew Bonin
- Producer Alex Waite
- DP Eduard Grau
- Executive Creative Director Dan Kroeger
- Executive Creative Director Pierre Janneau
- Executive Creative Director Jason Bagley
- Creative Director/Copywriter Andy Laugenour
- Assistant Editor Mitch Mitchell
- Creative Director/Art Director Robbie Rane
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Alto/Brooklyn
- Production Company MJZ/USA
- Director Steve Ayson
- Editing Arcade Edit
- Editor Geoff Hounsell
- VFX/Finishing Kevin VFX
- Color Company 3/Los Angeles
- Music Walker
- Talent Ted Danson
- Chief Creative Officer Hannes Ciatti
- HP/Partner Matthew Bonin
- Producer Alex Waite
- DP Eduard Grau
- Executive Creative Director Dan Kroeger
- Executive Creative Director Pierre Janneau
- Executive Creative Director Jason Bagley
- Creative Director/Copywriter Andy Laugenour
- Assistant Editor Mitch Mitchell
- Creative Director/Art Director Robbie Rane
Few people have aged as majestically as Ted Danson. The once-bouffant heartthrob has embraced the look of the silver fox so readily that you almost can't remember his life as a bartender or one-third of a parenting gang.
It's fitting, therefore, that the star has been chosen to front this new campaign for Consumer Cellular that targets the oft-maligned 55+ age bracket.
Created by agency Alto and shot by Steve Ayeson through MJZ, the three films - Issa, Marcus, and Ryan & Brenda - all see Danson narrate small victories in the lives of "the most liberated group of people in the world."
“There’s a group of people out there that typically have been ignored, forgotten, and even mocked by advertisers. Freedom Calls isn’t here to ‘hey boomer’ anyone; it’s about changing perceptions and celebrating the vibrant, carefree life that comes with getting older,” said Hannes Ciatti, Founder and Chief Creative Officer at Alto.
“This campaign speaks to people in a completely new way, true to the time we live in and the reality that 50 and onward are the best years we have. I mean, who wouldn’t want to focus on their pickleball career or take a lazy bike ride down their street without a care in the world? Sign me up.”
“When looking across the advertising landscape, we kept seeing a binary world of ‘youth’ or ‘old’ messaging and nothing in between. We kept wondering where all the 50-somethings were. This lack of representation creates a white space opportunity for us and is why we’re so excited about the potential for our Freedom Calls campaign,” said Craig Lister, Chief Marketing Officer at Consumer Cellular. “Our goal with this new campaign is to show the vibrancy of our 50+ target market. We want our audience to see themselves in our work, and consider Consumer Cellular as the right wireless provider for them.”
