The Testicular Cancer Society's unusual phallus see
FP7McCann and the New York Testicular Cancer Society use AR and people's filthy minds to deliver serious information in a witty manner.
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Credits
View on- Agency FP7 McCann/Dubai
- Production Company In-House at Agency
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Credits
View on- Agency FP7 McCann/Dubai
- Production Company In-House at Agency
- Global Chief Creative Officer Javier Campopiano
- Regional Chief Creative Officer Federico Fanti
- Europe Chief Creative Officer Adrian Botan
- Global Executive Creative Director Adrian Botan
- Executive Creative Director Nayaab Rais
- Creative Director Paulo Engler
- Head of Art Paulo Engler
- Creative Director Jonathan Cruz
- Associate Creative Director Liam Galt
- Associate Creative Director Rob Hall
- Senior Art Director Roy Sebastian
- Motion Designer Kaue Akimoto
- Editor Murilo DePaula
- Head of Digital Production (HP) Ibrahim Hasan
- Content Creator Melquiades Abrera
- Content Creator Aiken Cuaderno
- Content Creator Wai Yan Tun
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FP7 McCann/Dubai
- Production Company In-House at Agency
- Global Chief Creative Officer Javier Campopiano
- Regional Chief Creative Officer Federico Fanti
- Europe Chief Creative Officer Adrian Botan
- Global Executive Creative Director Adrian Botan
- Executive Creative Director Nayaab Rais
- Creative Director Paulo Engler
- Head of Art Paulo Engler
- Creative Director Jonathan Cruz
- Associate Creative Director Liam Galt
- Associate Creative Director Rob Hall
- Senior Art Director Roy Sebastian
- Motion Designer Kaue Akimoto
- Editor Murilo DePaula
- Head of Digital Production (HP) Ibrahim Hasan
- Content Creator Melquiades Abrera
- Content Creator Aiken Cuaderno
- Content Creator Wai Yan Tun
Unless you're some sort of ultra-innocent nun or have serious issues with pareidolia, there's a strong possibility that you've looked at a rocket, a banana or a particularly humorous carrot and seen... ahem... a phallus.
Taking this insight and turning it into a cheeky but well-meaning app, FP7McCann and the New York Testicular Cancer Society have launched I See Balls; the world’s first AR lens that uses AI to transform accidentally willy-shaped everyday objects into life-saving health prompts.
Capturing everyday imagery and filling in the dirty blanks, the app brilliantly showcases how people should check themselves, turning something utterly shareable into a smart info-delivery vehicle. Plus, it bypasses filters designed to block explicit content. Win!
The tool lives at iseeballs.com, where users can scan the shapes they encounter, learn the steps, and share videos on social media to spread awareness.
