Ed Sheeran’s Persian party
The global music icon releases a joyous new video for his track Azizam, a celebration of love and cultural connection inspired by all the fun of a traditional Iranian wedding.
)
Credits
View on-
- Production Company 42 Branded
- Director Saman Kesh
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company 42 Branded
- Director Saman Kesh
- Managing Director Clancie Lee Brennan
- Writer Saman Kesh
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company 42 Branded
- Director Saman Kesh
- Managing Director Clancie Lee Brennan
- Writer Saman Kesh
Starring such notable Iranians as comedian Omid Djalili, the much anticipated video for Ed Sheeran’s Azizam was helmed by director Saman Kesh through 42 Branded.
Blending a contemporary story about love and longing – Azizam translates as ‘my dear’ – with traditional Persian motifs, the film honours the cultural heritage of Iran, with some banging choreography and amusing moves from a CGI-wobbled Sheeran.
The singer’s aim was to pay homage to a culture that has influenced art and music for centuries, bridging gaps between communities and fostering understanding through the power of song and a spot of comedy dancing.
