Taj Misr’s latest is no laughing matter
A silly trio of spots from the Egyptian real estate company feature three employees who work so hard they’ve lost their sense of humour.
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Credits
View on- Agency 7 Advertising
- Production Company One Stop Shop
- Director Sherif Mounir
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Credits
View on- Agency 7 Advertising
- Production Company One Stop Shop
- Director Sherif Mounir
- Color Lzrd | Egypt
- Sound Design The Garage Sound Studio
- Creative Youssef El Tohamy
- Creative. Ibrahim Seif
- Executive Producer Mohamed Adel
- Producer Hossam Hamdy
- Line Producer Nour El-Badrawy
- Assistant Producer Shahine Galal Farah
- Production Designer/Art Director Amr Saleh
- Art Director Ahmed Zahran Lina
- Art Director. Ganna Mohamed
- DP Mostafa El Kashef
- Editor Hussien Mokhtar
- Post Production Sarah Abouzeid
- Colorist Karim Mira
- Sound Designer/Sound Editor Ramy Othman
- Sound Designer Hosny Ali
- Sound Designer. Hatem Saad
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Credits
powered by- Agency 7 Advertising
- Production Company One Stop Shop
- Director Sherif Mounir
- Color Lzrd | Egypt
- Sound Design The Garage Sound Studio
- Creative Youssef El Tohamy
- Creative. Ibrahim Seif
- Executive Producer Mohamed Adel
- Producer Hossam Hamdy
- Line Producer Nour El-Badrawy
- Assistant Producer Shahine Galal Farah
- Production Designer/Art Director Amr Saleh
- Art Director Ahmed Zahran Lina
- Art Director. Ganna Mohamed
- DP Mostafa El Kashef
- Editor Hussien Mokhtar
- Post Production Sarah Abouzeid
- Colorist Karim Mira
- Sound Designer/Sound Editor Ramy Othman
- Sound Designer Hosny Ali
- Sound Designer. Hatem Saad
This not-so-comedic campaign for real estate development company Taj Misr, created by 7 Advertising and directed by Sherif Mounir through One Stop Shop, shows how three employees take their work so seriously that they’ve forgotten how to have a laugh.
In each deadpan spot, an awkward protagonist makes a cringe-worthy attempt at a joke; one woman makes uncomfortable atmosphere with her in-laws over dinner, a dad embarrasses his son with a crude party trick, and an uncle’s birthday prank goes down like a lead balloon.
The concept evolved from the Egyptian colloquialism that a person who does not care about work is said to be joking, while a person who is serious about their work is said not to be joking.
