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O2 – First Breath

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A voiceover can make or break an ad – so when the deep, husky tones of British actor Sean Bean sounded in the cinematic opening shot of O2's latest spot, we knew they were onto a good ’un.  

Directed by Sam Pilling through magna studios and created by the mobile network’s global creative agency of record VCCP, the poignant spot captures the very first moments of a baby’s life, while Bean introduces the child to the wealth of human emotions and experiences they are yet to encounter.

Positioning the brand as an enabler of life’s greatest moments, the campaign highlights how O2’s technology powers not just connections, but life's most meaningful experiences. 

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